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Postalytics description
Postalytics is a direct mail automation software that helps businesses integrate physical mail into their digital marketing campaigns. It allows users to create, send, and track personalized postcards, letters, and other mail pieces. Postalytics integrates with popular marketing automation and CRM platforms. Its standout features include automated printing and mailing, address verification, and response tracking, allowing businesses to measure campaign effectiveness and ROI.
What companies are using Postalytics?
Who is Postalytics best for
Postalytics helps businesses integrate direct mail into digital marketing. Automate personalized postcards, letters, and more. Track campaign effectiveness and ROI with automated printing, mailing, and response tracking. Integrates with popular marketing and CRM platforms.
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Best for small to medium-sized businesses (1-1000 employees) looking to boost marketing with automated direct mail.
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Ideal for e-commerce and marketing/advertising businesses seeking enhanced campaign management.
Postalytics features
| Supported Integrate with various marketing and sales platforms for streamlined campaign management. |
| Supported Set up automated triggers based on CRM data and user behavior. |
| Supported Segment and target your audience based on demographics, purchase history, etc. |
| Supported Track delivery rates, response rates, and overall campaign ROI. |
| Supported Offers various direct mail formats, including postcards, letters, and self-mailers. |
| Supported Personalize mail pieces with recipient data for better engagement. |
| Supported Provides customizable templates and design tools for mail pieces. |
Postalytics pricing
The commentary is based on 6 reviews from Postalytics G2 reviews.
Postalytics offers competitive pricing, especially for small businesses sending direct mail in lower volumes. Some users desire more free options or tiered agency pricing. However, many find the pricing reasonable considering the valuable features and time saved.
See the Postalytics pricing page.
Postalytics alternatives
RevSendMore focused on postcards and handwritten notes. Has more momentum based on employee growth but less based on website traffic growth. Better fit for medium and large businesses.Read more
ReachdeskBetter for sending physical and digital gifts, especially gift cards. Has broader industry fit, including Finance, Marketing & Advertising, and Software/IT. Geared towards medium to large businesses. Growing faster in website traffic but has declining employee growth. Users praise ease of use, gift range, and customer service but note some high prices and limited international options.Read more
GroupGreetingBetter for sending digital group greeting cards. Offers gift card integration and management. More suitable for teams wanting a simple, eco-friendly greeting solution.Read more
LobBetter for users comfortable with slightly less intuitive interfaces, as user reviews mention ease of use. Has publicly available user ratings. Growing faster in terms of website traffic. Broader ideal customer profile, suitable for businesses of all sizes.Read more
RageSplineBetter for game developers using Unity. Focuses on 2D vector graphics for game development. A 3.7/5 rating on G2.Read more
LeadfoxBetter for digital marketing automation beyond direct mail. Caters to a wider range of industries, including real estate, media, and professional services. Has more user reviews highlighting ease of use, customer support, and affordability, but lacks direct mail features. Shows faster website traffic growth but slower employee growth.Read more
Postalytics FAQ
What is Postalytics and what does Postalytics do?
Postalytics automates direct mail marketing, integrating it with digital campaigns. It enables businesses to create, send, and track personalized mail, leveraging automation for printing, mailing, address verification, and response tracking. This helps measure campaign effectiveness and ROI.
How does Postalytics integrate with other tools?
Postalytics integrates with various marketing automation and CRM platforms, enabling seamless campaign management. It connects with tools like HubSpot, Salesforce, and Zapier, automating direct mail based on CRM data and user behavior. This streamlines workflows and improves overall marketing effectiveness.
What the main competitors of Postalytics?
Top Postalytics competitors include RevSend, Reachdesk, and Lob. These alternatives offer similar direct mail automation features for businesses seeking to integrate physical mail into their marketing strategies. They provide varying levels of integration, personalization, and analytics for campaign tracking.
Is Postalytics legit?
Postalytics is a legitimate direct mail automation software. It integrates with various marketing platforms, automates campaigns, and offers tools for personalization and tracking. This allows businesses to streamline direct mail efforts and measure campaign effectiveness.
How much does Postalytics cost?
Postalytics pricing is not publicly available. Contact Postalytics directly to obtain specific product pricing and determine if it's worth the investment for your needs.
Is Postalytics customer service good?
Customers praise Postalytics' excellent customer service, particularly their helpful and responsive support team. Users haven't reported any negative experiences with customer service, further reinforcing its positive reputation.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.