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Perpetua description
Perpetua is software designed to improve online advertising performance for businesses selling on platforms like Amazon, Walmart, and Instacart. It uses automation and AI to manage and optimize ad campaigns, aiming to increase sales and reach more customers. Perpetua offers tools for managing budgets, bidding on keywords, and analyzing ad performance. It promises to simplify advertising, maximize return on investment, and provide insights into market trends.
Who is Perpetua best for
Perpetua is ideal for businesses selling on Amazon, Walmart, and Instacart that are looking to boost ad performance and sales. Users praise Perpetua's AI-powered bidding and intuitive interface, while some note concerns about pricing and occasional bugs. It's a good fit for those seeking streamlined campaign management and data-driven insights.
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Ideal for small, medium, and large businesses seeking to enhance their online advertising performance.
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Strong fit for retail, consumer goods, manufacturing, media & entertainment, healthcare, and professional services.
Perpetua features
| Supported Perpetua offers advertising automation capabilities, including bid and budget optimization, automated campaign management, and continuous optimization based on AI and machine learning. |
| Supported Perpetua offers customizable reporting and analytics dashboards for tracking campaign performance. |
| Supported Perpetua analyzes sales performance with hourly insights and enterprise-level reporting. |
| Supported Perpetua supports multi-channel campaigns across various marketplaces like Amazon and Walmart. |
| Supported Perpetua uses AI to optimize bids and budgets for advertising campaigns. |
| Supported Perpetua offers budget optimization, tracking, and management features. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Perpetua reviews
We've summarised 129 Perpetua reviews (Perpetua GetApp reviews, Perpetua Software Advice reviews, Perpetua TrustPilot reviews, Perpetua Capterra reviews and Perpetua G2 reviews) and summarised the main points below.
- AI-powered bidding algorithms optimize campaigns effectively.
- Intuitive and user-friendly interface is easy to navigate.
- Robust automation features save time and effort.
- Detailed reporting and data visualization tools.
- Excellent and responsive customer support praised by many.
- High pricing and hidden costs for some features.
- Predatory contract terms with limited cancellation options.
- Occasional bugs and technical issues reported.
- Data syncing issues and data lag create inaccuracies.
- Limited functionality for analyzing organic performance.
Perpetua pricing
The commentary is based on 23 reviews from Perpetua Capterra reviews, Perpetua G2 reviews, Perpetua GetApp reviews, Perpetua Software Advice reviews and Perpetua TrustPilot reviews.
Perpetua's pricing is a common concern. While some users find the cost worthwhile due to increased ROI and time savings, others consider it expensive, especially given the yearly contracts and potential for ineffective campaigns. Several reviewers mention pricing relative to other tools and dissatisfaction with charges for services not rendered.
Users sentiment
Perpetua alternatives
TeikametricsBetter for reliability and performance. Not ideal for enterprise companies. Perpetua competitor and alternative with lower customer service ratings.Read more
ZitchaBetter fit for enterprise companies. Focuses on building retail media networks. Has more momentum based on employee growth.Read more
IntentwiseBetter customer support and ease of use. Has more momentum. Not suitable for enterprise companies. Pricing is considered worse.Read more
TikTok AdsBetter for reaching younger demographics, especially Gen Z and millennials, through short video content. Easier to use, but less comprehensive reporting and analytics.Read more
AdScaleBetter for e-commerce businesses. More focused on Google Ads and Facebook Ads. Has slower momentum. Negative pricing sentiment. Not suitable for enterprise companies.Read more
CometlyBetter for understanding online advertising effectiveness. More suitable for small to medium businesses and marketing agencies. Focuses on campaign tracking and performance metrics. Has faster momentum currently.Read more
Perpetua FAQ
What is Perpetua and what does Perpetua do?
Perpetua is an AI-powered advertising automation platform for e-commerce businesses selling on Amazon, Walmart, and Instacart. It optimizes ad campaigns, manages budgets, and provides performance insights to maximize sales and reach. Perpetua simplifies online advertising through automation and data-driven recommendations.
How does Perpetua integrate with other tools?
Perpetua integrates with major marketplaces like Amazon, Walmart, and Instacart. It also offers reporting and analytics tools to track campaign performance across these channels. Further integration details are limited.
What the main competitors of Perpetua?
Top Perpetua competitors include Teikametrics, Intentwise, and AdScale. These alternatives offer similar advertising automation and optimization features, catering to businesses selling on online marketplaces like Amazon and Walmart. They provide tools for campaign management, data analysis, and performance tracking to improve ad ROI.
Is Perpetua legit?
Yes, Perpetua is a legitimate software designed for optimizing online advertising, especially on major retail platforms. User reviews highlight its AI-powered bidding and user-friendly interface. However, potential users should be aware of reported concerns regarding pricing and contract terms. Is Perpetua safe? It appears to be, but due diligence is always recommended.
How much does Perpetua cost?
Perpetua doesn't publicly disclose its pricing. Contact their sales team for a customized quote based on your specific needs and advertising spend. Consider factors like product features and your budget when determining if Perpetua is worth the investment for your business.
Is Perpetua customer service good?
Perpetua's customer service receives positive feedback overall. Users highlight the responsiveness and expertise of their account managers, as well as the helpful support team. However, some negative reviews mention unhelpful support experiences and difficulty getting issues resolved.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.