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Opal description
Opal is a marketing planning platform designed for large teams to plan and visualize marketing campaigns. It provides a shared space to collaborate on content, track progress with a visual calendar, and manage approvals. Opal integrates with other tools, allowing teams to work within their existing workflows while keeping all marketing assets centralized. This helps large organizations, like those Opal mentions on their website, improve efficiency and ensure brand consistency across channels.
Who is Opal best for
Opal is a centralized marketing planning platform ideal for medium to large teams. It streamlines workflows, visualizes campaigns, and manages content approvals. Users praise Opal's collaborative features and centralized asset management but note occasional bugs and a complex interface. Opal helps teams improve efficiency and ensure brand consistency.
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Best for medium to large businesses seeking a centralized marketing platform.
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Ideal for marketing and advertising teams.
Opal features
| Supported Opal supports real-time collaboration features like chat and activity tracking. |
| Supported Opal automates marketing workflows, including routine tasks. |
| Supported Opal integrates with various marketing tools for seamless data flow and streamlined workflows. |
| Supported Opal streamlines content creation with automated workflows, scheduling, and AI assistance. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Opal reviews
We've summarised 168 Opal reviews (Opal G2 reviews) and summarised the main points below.
- Excellent for visualizing marketing campaigns and content across different channels.
- Facilitates team collaboration and communication, especially for remote teams.
- Streamlines content review and approval processes, reducing email traffic.
- Provides a single source of truth for marketing assets and campaigns.
- Highly configurable workspaces cater to diverse team and business needs.
- Occasional bugs and glitches disrupt workflow, such as unsaved changes and content disappearing.
- Difficulty navigating the interface and finding specific features, especially for new users.
- Complex setup and a steep learning curve require significant time investment.
- Limited ability to test changes in Boards before submitting for review.
- Lack of direct publishing to social platforms necessitates using multiple tools.
Opal pricing
The commentary is based on 4 reviews from Opal G2 reviews.
Opal's pricing is generally considered expensive, especially for smaller teams who may not fully utilize its extensive feature set. While some reviewers found the cost worthwhile for enterprise-level planning and collaboration, others felt it was a significant investment requiring buy-in from multiple departments.
Users sentiment
Opal alternatives
opal vs CogniSaaSBetter for onboarding and managing client projects, especially for SaaS companies. More focused on project tracking, time tracking, and customer collaboration. Primarily serves small to medium-sized businesses in software and IT. Has a declining employee growth rate.Read more
UptempoBetter fit for Healthcare, Education, Professional Services, and Software companies. Has slower momentum. Users report a steeper learning curve and a clunky interface.Read more
Jira CoreBetter for general project management. More suitable for various team sizes and all industries. Simpler user interface, but less visual campaign planning. Negative pricing sentiment.Read more
SimplifiedBetter for content creation and social media management. A good Opal alternative for smaller teams or individuals focused on content marketing. Wider industry applicability, including education, media, and non-profit sectors.Read more
WrikeBetter for a wider range of industries and project types. Caters to diverse teams beyond marketing. Has more momentum in terms of website traffic growth.Read more
HuskyBetter for smaller teams. Has slower momentum. Lacks robust features like workflow automation and marketing integrations. No user reviews available.Read more
Opal FAQ
What is Opal and what does Opal do?
Opal is a marketing planning platform built for large teams to efficiently manage and visualize campaigns. It centralizes marketing assets, streamlines content approvals, and fosters collaboration through a shared workspace and visual calendar. Opal integrates with existing tools, improving workflow and brand consistency.
How does Opal integrate with other tools?
Opal integrates seamlessly with various tools like Smartsheet, Jira, and Zapier. This enhances its functionality, facilitates data exchange, and allows teams to maintain existing workflows while centralizing marketing assets.
What the main competitors of Opal?
Opal's main competitors include Uptempo, a marketing planning software for larger companies, and Wrike, a versatile work management platform streamlining workflows. Other alternatives are ClickUp, Jira Core, and Bordio, each offering unique project management and team collaboration features.
Is Opal legit?
Opal is a legitimate marketing planning platform. User reviews highlight its strengths in visualizing campaigns and facilitating team collaboration. However, some users mention occasional bugs and a complex setup. For large marketing teams seeking a centralized platform, Opal is safe to consider, despite some drawbacks.
How much does Opal cost?
I couldn't find pricing details for Opal. For the most current information on product pricing and whether it's worth the investment, I recommend checking their official website.
Is Opal customer service good?
Opal's customer service is generally considered helpful and responsive. Users appreciate the support team's proactive approach and willingness to resolve issues quickly. However, some have experienced a complex initial setup process.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.