Opal vs CogniSaaS

by Gralio Feb 21, 2025

Opal and CogniSaaS cater to distinct needs. Opal excels in marketing planning and visualization, while CogniSaaS specializes in customer onboarding and project management. Choose Opal for collaborative campaign management and CogniSaaS for streamlined customer onboarding.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 276 reviews and 60 websites, saving 2 hours, 2 minutes of reading.

Opal

Website LinkedIn Twitter

CogniSaaS

Website LinkedIn Twitter

About

Opal is a marketing planning platform designed for large teams to plan and visualize marketing campaigns. It provides a shared space to collaborate on content, track progress with a visual calendar, and manage approvals. Opal integrates with other tools, allowing teams to work within their existing workflows while keeping all marketing assets centralized. This helps large organizations, like those Opal mentions on their website, improve efficiency and ensure brand consistency across channels.

CogniSaaS is a software platform designed for onboarding new customers and managing projects, particularly for enterprise SaaS companies. It aims to streamline customer projects, improve team collaboration, and provide data-driven insights to optimize project delivery and revenue recognition. CogniSaaS offers features like task management, customer collaboration tools, timesheet tracking, reporting dashboards, and resource management functionalities. Their focus on customer success and industry best practices sets them apart.

Summary

Main difference

Opal is a marketing planning platform best suited for large marketing teams needing a centralized system for campaign visualization and collaboration. CogniSaaS focuses on customer onboarding and project management, ideal for mid-market SaaS companies streamlining these processes.

Relative strengths of Opal (compared to CogniSaaS)

Superior campaign visualization and planning tools.
Stronger collaboration features for marketing teams.
Centralized platform for managing marketing assets and ensuring brand consistency.

Relative weaknesses of Opal (compared to CogniSaaS)

Less focused on customer onboarding and project management.
Limited integrations compared to CogniSaaS.
Steeper learning curve and more complex setup.

Who should use Opal VS. CogniSaaS

Opal is a centralized marketing planning platform ideal for medium to large teams. Users praise its visual campaign planning, streamlined approvals, and collaborative features, especially for remote teams. However, some users mention occasional bugs and a complex initial setup. Opal helps marketing teams improve efficiency and ensure brand consistency.

CogniSaaS streamlines customer onboarding and project management, especially for mid-market SaaS companies in HR tech. Users praise its project tracking, reporting, and user-friendly interface. However, some users have reported slow performance and a complex UI. A 4.5/5 rating from 108 G2 reviews suggests overall user satisfaction.

Best for medium to large businesses seeking a centralized marketing platform.
Ideal for marketing and advertising teams aiming to streamline workflows and improve collaboration.

Best fit for mid-sized SaaS companies.
Ideal for HR tech companies focused on streamlining onboarding.

Opal and CogniSaaS features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Client portals

Not supported

Client portals are not supported.

Supported

CogniSaaS provides client portals for collaboration and information access.
File sharing

Not supported

Opal supports content sharing, but not traditional file sharing.

Supported

CogniSaaS allows uploading and sharing files for team collaboration.
Progress tracking

Partially supported

Opal supports task progress tracking, but details on percentage completion and visualization are unclear.

Supported

CogniSaaS supports progress tracking with percentage complete and start/finish dates.
Customizable views

Partially supported

Opal supports customizable calendars and marketing boards, but not Kanban boards or lists.

Supported

CogniSaaS allows customizing data views with options like Kanban boards and lists.
Time Tracking

Not supported

Opal does not appear to have time tracking features.

Supported

CogniSaaS allows tracking time spent on tasks for accurate billing.
Collaboration features

Supported

Opal supports collaboration with features like chat, activity feeds, and visual calendars.

Supported

CogniSaaS enables team collaboration with features like file sharing and task assignments.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

+0.5

Rather positive sentiment

No data
Ease of Use

+0.65

Rather positive sentiment

+0.67

Rather positive sentiment
Reliability and Performance

+0.25

Neutral sentiment

-0.67

Rather negative sentiment
Ease of Implementation

+0.2

Neutral sentiment

No data
Scalability

+0.33

Rather positive sentiment

No data

Opal and CogniSaaS Pricing

No data

User sentiment

Strongly negative

-1

We couldn't find a pricing page for Opal.

No data

User sentiment

Strongly negative

-1

See full Pricing page

Opal and CogniSaaS review insights

276 reviews analysed from

Users love

Excellent for visualizing marketing campaigns and content across different channels.
Facilitates team collaboration and communication, especially for remote teams.
Streamlines content review and approval processes, reducing email traffic.
Provides a single source of truth for marketing assets and campaigns.
Highly configurable workspaces cater to diverse team and business needs.

CogniSaaS is highly regarded for its project tracking capabilities, providing a clear and organized view of project progress.
Users appreciate the user-friendly interface and ease of navigation.
The tool is praised for its ability to streamline customer onboarding and project management processes.
Many users find the reporting features valuable, offering insightful data and project overviews.
The customer support team is frequently commended for their responsiveness and helpfulness.

Users dislike

Occasional bugs and glitches disrupt workflow, such as unsaved changes and content disappearing.
Difficulty navigating the interface and finding specific features, especially for new users.
Complex setup and a steep learning curve require significant time investment.
Limited ability to test changes in Boards before submitting for review.
Lack of direct publishing to social platforms necessitates using multiple tools.

The tool can be slow, with high latency and long loading times.
Many users report that the tool can hang or experience slow processing.
The UI/UX, while generally considered good, has room for improvement.
Some users find the tool too complex or that it requires too many clicks to perform actions.
Limited integration capabilities were cited as a drawback.

Opal and CogniSaaS Ratings

G2

4.1/5

(168)
Glassdoor

4.2/5

(42)

G2

4.5/5

(117)

Company health

Employee growth

1% increase in the last year

30% decrease in the last year

Web traffic

9% increase in the last quarter

66% decrease in the last quarter

Financing

June 2020 - $23M

April 2022 - $120K

How do Opal's visual planning features compare to CogniSaaS's reporting dashboards?

Opal's visual planning features, such as the visual calendar and centralized marketing assets, focus on providing a clear overview of campaigns and facilitating team collaboration on content creation and approvals. CogniSaaS's reporting dashboards, on the other hand, concentrate on providing data-driven insights into project progress, resource allocation, and revenue recognition, aiming to optimize project delivery and customer onboarding. While both offer visual tools, they serve distinct purposes: Opal for marketing campaign planning and CogniSaaS for project management and performance analysis.

Which product better facilitates client collaboration during onboarding and project management?

CogniSaaS better facilitates client collaboration during onboarding and project management. It offers specific features like client portals, real-time updates, and task management designed for collaborative client engagement. While Opal facilitates team collaboration, its focus is internal marketing teams, not external client interaction. CogniSaaS's description explicitly highlights customer success and onboarding as core functionalities, indicating a stronger emphasis on client collaboration throughout the project lifecycle.

What are the advantages of Opal?

Opal's advantages lie in its focus on marketing planning and visualization for large teams. It offers a centralized platform for collaboration, content management, and campaign tracking, promoting brand consistency and streamlined workflows. Users praise Opal's visual campaign planning and collaborative features, which are particularly beneficial for remote teams. It also streamlines content review and approvals, reducing reliance on email.

What are the disadvantages of Opal?

Opal suffers from occasional bugs and glitches that disrupt workflow, including issues like unsaved changes and content disappearing. Users have reported difficulties navigating the interface and finding specific features, especially new users due to a complex setup and steep learning curve. There are also limitations in testing changes before review and a lack of direct publishing to social media platforms.

Alternatives to Opal and CogniSaaS

Rocketlane

Rocketlane is a software platform designed for client-facing teams to manage projects, onboard customers, and automate professional services. It helps businesses streamline their workflows, improve collaboration, and gain better control over projects and resources. Rocketlane aims to enhance project predictability, profitability, and customer satisfaction through a centralized hub for communication, task management, and resource allocation.

Uptempo

Uptempo is a marketing planning software designed for larger companies to manage campaigns and budgets in one place. It helps marketing teams plan campaigns, track budgets, manage workflows, and analyze content performance. With automated workflows, Uptempo streamlines approvals and content distribution, giving marketing leaders better visibility into project progress and resource allocation. This allows teams to work faster, launch campaigns quicker, and optimize content based on real-time data and insights. Uptempo also helps manage digital assets and integrates with existing tools for a centralized system.

Trello

Trello is a visual project management tool that helps teams organize tasks and collaborate more effectively. Using boards, lists, and cards, teams can easily track progress on projects, from simple to-do lists to complex workflows. Trello offers a high level of customization with features like templates, integrations with other popular apps, and no-code automation. Its intuitive interface makes it easy for anyone to use, regardless of technical skill. Trello offers various pricing plans to suit different team sizes and needs, including a free plan for small teams.

ClickUp

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

Wrike

Wrike is a versatile work management platform designed to streamline workflows and improve efficiency for teams of all sizes. It centralizes work, providing a single source of truth and offering various views like Gantt charts and Kanban boards. Wrike allows automation of routine tasks, provides real-time insights through dashboards, and facilitates seamless collaboration. It features tools for proofing and approvals, resource management, and integrates with popular business applications. Wrike is a comprehensive solution suitable for various departments, from marketing and IT to operations and product development.

GUIDEcx

GUIDEcx is a software platform designed to improve the process of getting new customers up and running with your products or services. It helps businesses create a smooth transition from sales to implementation by providing tools for project management, task assignment, communication, and progress tracking. GUIDEcx aims to reduce the time it takes for customers to start seeing value from their purchase, keep customers happy with the onboarding process, and prevent customers from abandoning your business due to a poor onboarding experience. Its features include automated workflows, customer portals for easy collaboration, and integrations with popular business tools.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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