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ON24 description
ON24 is a software platform designed for businesses to create engaging online experiences like webinars, virtual events, and content hubs. It helps you personalize these experiences for your audience, track how they interact with your content, and measure the impact of your efforts. ON24 is particularly focused on using AI to analyze data, generate content, and personalize experiences to help you increase engagement and ultimately drive more revenue. They work with various industries like technology, finance, and healthcare.
Who is ON24 best for
ON24 is a versatile platform ideal for businesses of all sizes seeking to elevate their online presence with engaging webinars, virtual events, and content hubs. Users praise the platform's customizable console, robust analytics, and seamless integrations with marketing tools. However, some have noted occasional technical issues and high costs. ON24 excels in personalizing content, generating AI-driven content, and providing live streaming support, making it a powerful tool for boosting engagement and lead generation.
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Best fit for small, medium, and large businesses.
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Ideal for Finance, Marketing, Software, Healthcare, and related fields.
ON24 features
| Supported ON24 personalizes content based on engagement data like webinar views and downloads. |
| Supported ON24 supports live streaming for virtual attendees. |
| Supported ON24 provides data-driven insights into event performance with custom reports and key metrics tracking. |
| Supported ON24 supports content curation and organization with features like Content Hubs and Media Manager. |
| Supported ON24 uses AI to generate various content formats, including abstracts, emails, and repurposed event materials. |
| Supported ON24 allows attendees to register for events online via customizable registration pages. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
ON24 reviews
We've summarised 1097 ON24 reviews (ON24 G2 reviews) and summarised the main points below.
- Customizable audience console with a wide variety of widgets and engagement tools.
- Robust reporting and analytics dashboards.
- Seamless integration with marketing automation platforms like Marketo and Salesforce.
- On-demand webinar feature for extended content reach.
- Simulive feature for pre-recorded "live" webinars and flexible scheduling.
- Limited customization options for registration pages and email templates.
- Occasional technical glitches, including audio/video issues and platform instability.
- Presenter interface can be clunky and non-intuitive for first-time users.
- High cost, especially for add-on features like dial-in and advanced analytics.
- Simulive recordings can be challenging to manage effectively.
ON24 pricing
The commentary is based on 62 reviews from ON24 G2 reviews.
ON24's pricing is generally considered expensive, especially for add-ons and additional user logins. Many reviewers mention unexpected costs and a complex pricing structure. While the platform offers valuable features, its cost is a significant factor to consider.
Users sentiment
See the ON24 pricing page.
ON24 alternatives
HubiloBetter for B2B marketing teams. Has more momentum in terms of website traffic growth. More cost-effective pricing. ON24 alternative, competitor.Read more
ContrastBetter for software companies needing social media repurposing tools. More focused on modern webinar features. Has a free plan available.Read more
Constant ContactBetter for basic email marketing and social media management. More affordable, especially for smaller businesses. Simpler to use, though with fewer customization options. A strong ON24 competitor for those prioritizing ease of use and affordability.Read more
SimplifiedBetter for social media management and AI content creation. A strong ON24 competitor for organizations focused on content marketing. Offers a free plan.Read more
WorkCastBetter for mid-sized companies. A good ON24 competitor with stronger customer support and a more stable platform, but potentially fewer customization options.Read more
NunifyBetter for in-person and hybrid events. Focuses on attendee networking through AI-powered matchmaking and private event social networks. Higher rated by users. More positive pricing sentiment.Read more
ON24 FAQ
What is ON24 and what does ON24 do?
ON24 is a platform for creating engaging online experiences such as webinars, virtual events, and content hubs. It offers personalized content, live streaming, analytics, and AI-powered content generation. ON24 helps businesses increase engagement and drive revenue through data-driven insights.
How does ON24 integrate with other tools?
ON24 seamlessly integrates with marketing automation platforms like Marketo and Salesforce, enabling streamlined data flow and enhanced campaign management. It also supports integrations with other business tools for expanded functionality.
What the main competitors of ON24?
Top ON24 competitors include Constant Contact, Contrast, Hubilo, Brandlive, Accelevents, and WorkCast. These alternatives offer similar features for webinars, virtual events, and content marketing, each with varying strengths in audience engagement, analytics, and integrations.
Is ON24 legit?
Yes, ON24 is a legitimate platform known for robust webinar features and in-depth analytics. However, some users mention high costs and occasional technical issues. Consider exploring alternatives like Constant Contact or Contrast if these are concerns.
How much does ON24 cost?
ON24 doesn't publicly disclose pricing information. Contact their sales team for a customized quote based on your specific product needs and usage.
Is ON24 customer service good?
ON24's customer service receives mixed reviews. While many users praise the responsiveness and helpfulness of the support team, others have found them to be unhelpful at times, sending generic responses instead of solutions. A dedicated support team is available for premium users, improving the customer service experience.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.