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MailerLite description
MailerLite is an email marketing platform designed to help businesses grow. It allows you to create and send email newsletters, build landing pages, and automate your marketing. You can design visually appealing emails and web pages using pre-made templates and an intuitive drag-and-drop editor. MailerLite also provides tools for segmenting your audience, personalizing content, and tracking campaign performance. Integrations with popular e-commerce and business applications are also available.
Who is MailerLite best for
MailerLite is an ideal choice for businesses seeking a user-friendly and affordable email marketing solution. Users praise its intuitive design and responsive customer support. While MailerLite is praised for its ease of use, some users have noted that the platform's customization options are somewhat limited. Overall, MailerLite is a powerful tool for businesses looking to leverage email marketing to connect with their audience and drive growth.
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MailerLite is a great option for businesses of all sizes, but it is particularly well-suited to the needs of small and growing businesses.
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MailerLite is a versatile email marketing platform suitable for a wide range of industries including e-commerce, retail, healthcare, finance, and more.
MailerLite features
| Supported MailerLite supports drip campaigns through its automation features, email sequencing capabilities and personalisation options. |
| Supported MailerLite offers pre-designed and customizable email templates. |
| Supported MailerLite provides a drag and drop landing page builder. |
| Supported MailerLite supports A/B testing for email campaigns. |
| Supported MailerLite allows for automated email sequences triggered by user behaviour. |
| Supported MailerLite allows scheduling emails for specific times. |
| Supported MailerLite provides tools for building, hosting and customizing landing pages and forms. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
MailerLite reviews
We've summarised 2849 MailerLite reviews (MailerLite GetApp reviews, MailerLite Software Advice reviews, MailerLite Capterra reviews and MailerLite G2 reviews) and summarised the main points below.
- Affordable pricing and a free plan with essential features.
- Excellent and responsive customer support.
- User-friendly interface and easy to set up.
- Integrates well with other platforms like WordPress and Zapier.
- The migration between Classic and New has been clunky and caused some users to lose data.
- Limited customization options for email templates and landing pages.
- Mobile app is underwhelming with limited functionality.
- The drag and drop editor can be finicky at times.
MailerLite pricing
The commentary is based on 552 reviews from MailerLite Capterra reviews, MailerLite G2 reviews and MailerLite GetApp reviews.
MailerLite is praised for its affordable pricing, especially its generous free plan for smaller lists. While users appreciate the cost-effectiveness, some note that pricing can increase quickly with list growth, and certain features require upgrading to a paid plan.
Users sentiment
See the MailerLite pricing page.
MailerLite alternatives
Flodesk
Better for businesses that prioritize beautiful email templates over advanced features. It is growing faster and has more momentum.
ActiveCampaign
More suitable for established businesses seeking advanced marketing automation and CRM capabilities. It is growing faster and is a better fit for energy and utility companies. However, it is considered more expensive.
Mailchimp All-in-One Marketing Platform
It has more momentum and a less favorable pricing sentiment.
HubSpot Marketing Hub
Better for larger businesses. Offers a wider range of features including SEO optimization and social media management. More expensive with a less generous free plan.
Klaviyo
More focused on e-commerce and growing faster. Pricing is perceived as less favorable.
Zoho CRM
It is growing faster and offers a more comprehensive suite of features for managing customer relationships. Better for mid-size to large businesses seeking to streamline operations within a single system. However, some users report a steeper learning curve and issues with customer support.
MailerLite FAQ
What is MailerLite and what does MailerLite do?
MailerLite is an email marketing platform designed for businesses of all sizes. It offers tools to create and send email newsletters, build landing pages, automate marketing workflows, and track campaign performance. Known for its user-friendly interface and affordable pricing, MailerLite is a popular choice for businesses seeking a straightforward email marketing solution.
How does MailerLite integrate with other tools?
MailerLite provides a variety of integrations with other tools and platforms, including popular e-commerce platforms, CRM systems, and marketing automation tools, to streamline your workflow. You can connect MailerLite with applications such as WordPress, Shopify, Zapier, and more.
What the main competitors of MailerLite?
MailerLite's top competitors include Moosend, Sendinblue, Mailchimp, and ActiveCampaign. These platforms offer similar email marketing, automation, and landing page features, catering to various business needs and budgets.
Is MailerLite legit?
MailerLite is a safe and legitimate email marketing platform. Users appreciate its affordability, user-friendly interface, and integrations. However, some users have reported issues with the platform's recent migration and limited customization options.
How much does MailerLite cost?
There is no pricing information available for MailerLite.
Is MailerLite customer service good?
Based on the reviews, MailerLite's customer service is generally praised for being responsive, helpful, and knowledgeable. Users frequently mention positive experiences with the support team, highlighting their patience and willingness to resolve issues effectively.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.