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Lofty description
Lofty is an all-in-one real estate platform designed to streamline operations for individual agents, teams, and brokerages. It offers tools like customer relationship management (CRM), marketing automation, lead generation, and website building with IDX functionality. Lofty aims to help real estate professionals save time, boost productivity, and ultimately increase sales by providing a centralized hub for managing client interactions, marketing campaigns, and property information.
Who is Lofty best for
Lofty is an all-in-one platform that we find works well for agents, teams, and brokerages looking to streamline their operations. With CRM, marketing automation, and lead generation, it aims to boost productivity. Keep in mind that users have noted occasional issues with customer support and accuracy of the AI assistant, so it's worth considering those aspects during your evaluation.
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Perfect for small to large real estate teams seeking an all-in-one solution to boost efficiency and streamline operations.
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Specifically designed for the real estate and construction sectors, offering tailored tools for agents, teams, and brokerages.
Lofty features
Supported Agent Websites: Intelligent IDX that attracts and captures more leads. |
Supported Smart CRM: AI-Powered to maximize efficiency and keep you in front of your clients. |
Supported Lead Generation: 360° Marketing programs combine multiple ad channels to maximize your ROI. |
Supported Social Studio: Automated listing alerts and personalized follow-up for every lead. |
Supported Dynamic CMA: Generate property reports and Comparative Market Analysis (CMA) with a single click. |
Supported Video Messaging: Communicate with prospects and clients via video, directly through Lofty. |
Supported Advanced Lead Routing: Nurture leads from multiple sources in one place with custom pipelines. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Lofty reviews
We've summarised 489 Lofty reviews (Lofty Software Advice reviews, Lofty GetApp reviews, Lofty TrustPilot reviews, Lofty Capterra reviews and Lofty G2 reviews) and summarised the main points below.
- All-in-one platform integrates CRM, website, and marketing automation.
- AI assistant helps with lead qualification, follow-up, and customer engagement.
- Robust automation features, including smart plans and drip campaigns.
- User-friendly interface and easy-to-navigate platform.
- IDX website functionality with property alerts and lead capture.
- Slow customer support response times, often taking weeks or months to resolve issues.
- AI assistant can be inaccurate and make mistakes in labeling leads or understanding client requests.
- Technical support can be difficult to work with, especially with complex problems.
- Additional charges for features like CMAs, dialers, and texting.
- Limited customization options, especially for website design and advanced features.
Lofty pricing
The commentary is based on 74 reviews from Lofty Capterra reviews, Lofty G2 reviews, Lofty Software Advice reviews and Lofty TrustPilot reviews.
We find that Lofty's pricing is generally considered competitive, offering good value for its features. However, some users have noted frustration with additional charges for features they expected to be included, impacting overall cost satisfaction. Some users mention it being "expensive" while others consider it "affordable".
Users sentiment
Lofty alternatives
Lofty FAQ
Lofty is an all-in-one real estate platform for agents, teams, and brokerages. It offers CRM, marketing automation, lead generation, and website building tools. We find that Lofty aims to boost productivity and sales by centralizing client interactions, campaigns, and property data. However, we've also observed some negative feedback regarding customer service and reliability.
What is Lofty and what does Lofty do?
Lofty is an all-in-one real estate platform for agents, teams, and brokerages. It offers CRM, marketing automation, lead generation, and website building tools. We find that Lofty aims to boost productivity and sales by centralizing client interactions, campaigns, and property data. However, we've also observed some negative feedback regarding customer service and reliability.
Lofty integrates CRM, website building with IDX, and marketing automation, providing a centralized platform. It also offers a Social Studio for automated listing alerts and personalized follow-up. We find that this consolidation of essential tools enhances productivity for real estate professionals.
How does Lofty integrate with other tools?
Lofty integrates CRM, website building with IDX, and marketing automation, providing a centralized platform. It also offers a Social Studio for automated listing alerts and personalized follow-up. We find that this consolidation of essential tools enhances productivity for real estate professionals.
Lofty competes with several real estate platforms. We find that the main alternatives are kvCORE, BoomTown, AgentFire, Brivity, CINC, and Fello. Each offers a unique approach to lead generation, CRM, and marketing automation.
What the main competitors of Lofty?
Lofty competes with several real estate platforms. We find that the main alternatives are kvCORE, BoomTown, AgentFire, Brivity, CINC, and Fello. Each offers a unique approach to lead generation, CRM, and marketing automation.
We find that Lofty's legitimacy is questionable due to highly negative customer service reviews and performance issues. While it offers a comprehensive platform, the numerous reported problems with support and reliability raise concerns. Their 3.67 rating on Glassdoor also reflects these issues.
Is Lofty legit?
We find that Lofty's legitimacy is questionable due to highly negative customer service reviews and performance issues. While it offers a comprehensive platform, the numerous reported problems with support and reliability raise concerns. Their 3.67 rating on Glassdoor also reflects these issues.
I'm sorry, but pricing information for Lofty is not available at this time. We recommend checking their website directly for the most up-to-date details.
How much does Lofty cost?
I'm sorry, but pricing information for Lofty is not available at this time. We recommend checking their website directly for the most up-to-date details.
Lofty's customer service receives mixed reviews. While some users praise the helpfulness and responsiveness of the support team, many others express frustration with slow response times, difficulty reaching support, and inadequate solutions to complex issues. We find that the support team's efficiency needs improvement.
Is Lofty customer service good?
Lofty's customer service receives mixed reviews. While some users praise the helpfulness and responsiveness of the support team, many others express frustration with slow response times, difficulty reaching support, and inadequate solutions to complex issues. We find that the support team's efficiency needs improvement.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.