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Kite

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Company health

Employee growth
16% increase in the last year
Web traffic
20% decrease in the last quarter

Ratings

G2
4.6/5
(37)
TrustPilot
1.8/5
(22)
Glassdoor
4.4/5
(161)

Kite description

Kite, by Zerodha, is an online investment platform that allows users to buy and sell a variety of financial instruments including stocks, bonds, mutual funds, and ETFs. The platform boasts a large user base in India and emphasizes its transparent pricing structure with no hidden fees. Kite also offers free educational resources like Varsity, an online stock market education platform, and TradingQ&A, an active investment community forum.


Who is Kite best for

Kite by Zerodha is a user-friendly online investment platform ideal for individual investors and traders in the Indian stock market. Users praise Kite's transparent pricing, educational resources, and real-time data. However, some users have reported app crashes during periods of high volatility and slow customer support. Kite offers a valuable tool for investors seeking a straightforward and cost-effective trading experience.

  • Best for small businesses.

  • Not industry-specific.


Kite features

Type in the name of the feature or in your own words tell us what you need
Supported

Kite supports trading exchange-traded funds (ETFs), including setting up SIPs.

Supported

Kite supports trading stocks listed on NSE and BSE.

Supported

Kite supports community forums for traders to interact and share knowledge.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly positive
+1

Customer Service

Neutral
+0

Ease of Use

Strongly positive
+1

Reliability and Performance

Neutral
-0.2

Ease of Implementation

Rather positive
+0.33

Kite reviews

We've summarised 59 Kite reviews (Kite TrustPilot reviews and Kite G2 reviews) and summarised the main points below.

Pros of Kite
  • User-friendly interface for trading.
  • Real-time data and charting (though sometimes inaccurate).
  • Low brokerage fees and transparent pricing.
  • Educational resources like Varsity and TradingQ&A.
  • GTT (Good Till Triggered) order feature.
Cons of Kite
  • App crashes during periods of high market volatility.
  • Slow customer support response times.
  • Account closure process is cumbersome.
  • NRI account opening and management is difficult and time-consuming.
  • Lack of integration with external applications.

Kite pricing

The commentary is based on 11 reviews from Kite G2 reviews.

Kite offers low brokerage fees, often mentioned as "discount" or even free for certain services. Users highlight its affordability compared to other platforms, making it cost-effective for both beginners and experienced traders. Several reviews emphasize the low margins and overall economical benefits of using Kite.

Users sentiment

Strongly positive
+1

See the Kite pricing page.


Kite alternatives

  • Logo of Benchling
    Benchling
    Better for enterprise life sciences R&D. A Kite alternative focused on experiment management, sample tracking, and data analysis, not stock trading. Grows significantly faster.
    Read more
  • Logo of Dotbig platform
    Dotbig platform
    Caters to a wider audience (individuals and institutions). Offers broader instrument coverage including cryptocurrencies and CFDs. Provides algorithmic trading and social trading features. Better customer support and platform reliability. No information available on its website traffic or employee growth.
    Read more
  • Logo of Motilal Oswal
    Motilal Oswal
    Offers more personalized advice through a network of advisors. Caters to a broader range of investor experience levels. Also supports commodities trading.
    Read more
  • Logo of E*Trade Web Platform
    E*Trade Web Platform
    Has broader market analysis features. Website traffic is growing faster. More established, with a larger user base.
    Read more
  • Logo of TradingView
    TradingView
    More charting focused. Has a larger social community aspect. Geared towards all trader levels from beginner to advanced. Is growing faster than Kite both in terms of web traffic and employee growth. Negative pricing sentiment.
    Read more
  • Logo of Zoho Commerce
    Zoho Commerce
    Better for businesses seeking an all-in-one e-commerce solution. Geared towards retail, consumer goods, manufacturing, media & entertainment, and software businesses. Has significantly more momentum than Kite, a Kite competitor.
    Read more

Kite FAQ

  • What is Kite and what does Kite do?

    Kite, by Zerodha, is an Indian online investment platform for trading stocks, bonds, mutual funds, and ETFs. It offers a user-friendly interface, transparent pricing, and educational resources like Varsity and TradingQ&A. However, users have reported app crashes during volatile market periods and slow customer support.

  • How does Kite integrate with other tools?

    Kite lacks integrations with external applications, which some users consider a drawback. It primarily focuses on providing a self-contained ecosystem for trading within its own platform.

  • What the main competitors of Kite?

    Kite's main competitors include other Indian trading platforms like Motilal Oswal, as well as international options such as DotBig, E*Trade, TradingView, and DEGIRO. These platforms offer similar services such as stock, ETF, and options trading, along with charting tools and educational resources.

  • Is Kite legit?

    Kite, by Zerodha, appears to be a legitimate platform for online investments, especially for users in India. It offers transparent pricing and educational resources, enhancing its safety for users. However, potential users should be aware of reported app instability and customer service issues.

  • How much does Kite cost?

    There is no pricing information available for Kite. Therefore, it's difficult to determine if the product is worth the investment without more details on its features and capabilities.

  • Is Kite customer service good?

    Customer reviews on Kite's customer service are mixed. Some users praise the helpful and responsive support, while others report slow response times and difficulty with account closure and NRI account management.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.