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Kapwing

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Last updated on

Company health

Employee growth
5% decrease in the last year
Web traffic
5% increase in the last quarter
Financing
June 2019 - $13M

Ratings

G2
4.2/5
(37)
TrustPilot
4.3/5
(100)
Glassdoor
3.9/5
(3)

Kapwing description

Kapwing is an online video creation platform designed to simplify how teams create videos. It offers collaborative tools, templates, and AI features to streamline video editing, making it easier to produce on-brand content quickly. Kapwing is used by individuals and marketing teams of all sizes, from small businesses to large corporations.


Who is Kapwing best for

Kapwing is a user-friendly online video creation platform ideal for content creators and marketing teams. It offers collaborative tools, templates, and AI features like auto-subtitling. Users praise its ease of use and extensive tools but report glitches, slow exports, and poor customer service.

  • Best for small to medium-sized businesses and marketing teams.

  • Suitable for various businesses needing streamlined video creation.


Kapwing features

Type in the name of the feature or in your own words tell us what you need
Supported

Kapwing supports real-time co-editing and project sharing.

Supported

Kapwing allows generating thumbnails for videos.

Supported

Upgrading to a paid plan removes the Kapwing watermark.

Supported

Kapwing supports AI subtitle generation with customization and translation.

Supported

Kapwing offers various customizable templates for different needs.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.56

Customer Service

Strongly negative
-1

Ease of Use

Neutral
+0.23

Reliability and Performance

Rather negative
-0.69

Kapwing reviews

We've summarised 134 Kapwing reviews (Kapwing TrustPilot reviews and Kapwing G2 reviews) and summarised the main points below.

Pros of Kapwing
  • Easy-to-use interface simplifies video editing.
  • Extensive tools and templates for various video formats.
  • Free version offers useful features without watermarks.
  • AI-powered features like auto-subtitling are helpful.
  • Good for basic video editing and quick projects.
Cons of Kapwing
  • Frequent glitches and errors disrupt the editing process.
  • Exporting videos is often slow and unreliable, with reported failures and quality issues.
  • Limited and buggy mobile app experience.
  • Project deletion after a short period for free users leads to lost work.
  • Customer service response times can be slow and unhelpful.

Kapwing pricing

The commentary is based on 21 reviews from Kapwing G2 reviews and Kapwing TrustPilot reviews.

Kapwing offers a free plan and paid plans for individuals, teams, and enterprises. All plans include access to various video editing tools and features, with limitations on usage for the free plan. Paid plans offer additional features, higher usage limits, and collaboration tools.

Users sentiment

Rather negative
-0.6

See the Kapwing pricing page.

  • Kapwing has a free plan.

Free

Free

Unlimited exports with watermark, videos up to 4 minutes, 10 minutes of auto-subtitles per month, 3 minutes of text-to-speech per month, 720p video quality.

Pro

$16 per user/month

No watermark, videos up to 120 minutes, 300 minutes of auto-subtitles/translation per month, 80 minutes of text-to-speech per month, 30 AI edits per month, 4K video quality, unlimited cloud storage, brand kit, collaborative workspace.

Business

$50 per user/month

900 minutes of auto-subtitles/translation per month, 200 minutes of text-to-speech per month, 30 minutes of lip-synced videos per month, 75 AI edits per month, clone up to 2 voices for text-to-speech.

Enterprise

Custom

Custom amount of auto-subtitling/translation/text-to-speech, custom AI usage, clone up to 4 voices for text-to-speech, 60 minutes of lip-synced videos per month, custom billing, dedicated account manager, priority support, onboarding & training, SAML SSO.


Kapwing alternatives

  • Logo of PlayPlay
    PlayPlay
    Better for enterprise businesses, especially in retail, manufacturing, education, real estate, hospitality, transportation, media and entertainment, IT, energy, marketing, professional services, and agriculture. Has a larger stock library and better customer support. A Kapwing competitor and alternative, it is growing faster and has more momentum.
    Read more
  • Logo of Descript
    Descript
    Better for podcasters and audio editors. Has higher ratings and is growing faster. A strong Kapwing competitor and alternative.
    Read more
  • Logo of Simplified
    Simplified
    Better for social media management, AI writing, and content creation workflows. A broader marketing platform, unlike Kapwing's video focus. Simplified has significantly more user reviews and a higher average rating. However, users report some limitations with the free tier and occasional AI inaccuracies.
    Read more
  • Logo of Hippo Video
    Hippo Video
    Better for sales, marketing, and training. Offers text-to-video and video analytics features. Stronger G2 rating, but mixed Trustpilot reviews. More industry fit reported.
    Read more
  • Logo of VEED
    VEED
    Better suited for larger teams with robust collaboration features. Has broader industry applicability and is growing faster. Users highlight the intuitive interface and AI features, but note occasional bugs.
    Read more
  • Logo of Lumen5
    Lumen5
    Better for Healthcare, Finance, Education, Media & Entertainment, or Software/IT. Has more momentum based on employee growth. A Lumen5 Kapwing competitor and alternative.
    Read more

Kapwing FAQ

  • What is Kapwing and what does Kapwing do?

    Kapwing is an online video creation and editing platform ideal for content creators and marketing teams. It offers collaborative tools, AI-powered features like auto-subtitling, and various templates to streamline video production. While praised for ease of use and its free version, users have reported glitches, slow export times, and unreliable customer service.

  • How does Kapwing integrate with other tools?

    Kapwing offers collaboration features, including real-time co-editing and project sharing. While it doesn't directly integrate with other platforms, Kapwing supports importing and exporting files in various formats, enabling workflows with other video editing and content creation tools.

  • What the main competitors of Kapwing?

    Kapwing's main competitors include Descript, PlayPlay, VEED, Vyond, Lumen5, and Riverside.fm. These platforms offer similar video creation and editing tools, often with a focus on ease of use, collaboration, and AI-powered features. They cater to content creators, marketers, and businesses seeking streamlined video production.

  • Is Kapwing legit?

    Yes, Kapwing is a legitimate online video creation platform. It's known for its user-friendly interface and AI-powered features like auto-subtitling. However, users have reported glitches, slow export times, and unreliable customer service. Consider these factors when deciding if Kapwing is safe and suitable for your video editing needs.

  • How much does Kapwing cost?

    Kapwing's pricing includes a free plan and three paid options. The Pro plan is $16/month, the Business plan is $50/month, and the Enterprise plan has custom pricing. Is Kapwing worth it? It depends on your video editing and creation needs.

  • Is Kapwing customer service good?

    Kapwing's customer service receives negative feedback. Users report slow response times and unhelpful support in resolving technical issues, such as bugs, export failures, and lost projects. Some users even describe their experience with customer service as unresponsive.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.