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Hook description
Hook is a software platform designed to help businesses increase revenue from their existing customers. Using artificial intelligence and data analysis, Hook identifies high-value customers, predicts churn risk, and recommends actions to increase customer engagement and upselling opportunities. The software integrates with existing customer data sources and aims to provide actionable insights for revenue teams.
Who is Hook best for
Hook is an AI-powered platform designed to help SaaS businesses boost revenue from existing customers. It identifies high-value customers, predicts churn risk, and recommends actions to increase engagement and upselling opportunities. Users praise Hook's intuitive interface and actionable insights for improving customer health. However, some have noted inconsistencies in data affecting customer scores and difficulties interpreting certain key metrics graphs.
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Ideal for medium-sized businesses (101-1000 employees) and a good fit for large enterprises (1001+ employees).
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Designed for SaaS companies focused on revenue growth, particularly those looking to reduce churn and increase expansion revenue.
Hook features
| Supported Hook supports customer health tracking including product usage, engagement, and support tickets. |
| Supported Hook uses AI to identify high-value customers, predict revenue impact, automate engagement, and reduce churn. |
| Supported Hook offers AI-driven insights and automated engagement to reduce churn. |
Hook reviews
We've summarised 38 Hook reviews (Hook G2 reviews) and summarised the main points below.
- Easy-to-use and intuitive interface.
- Provides valuable insights into customer health and usage metrics.
- Helps identify at-risk accounts and prioritize customer engagement.
- Offers actionable suggestions for improving customer health and adoption.
- Excellent customer support and responsiveness to feedback.
- Data inconsistencies sometimes affect customer scores and engagement rates.
- Key Metrics graphs can be difficult to interpret.
- Limited reporting functionality within the UI.
- Inability to save filters for multiple accounts, requiring repeated creation.
- Engagement score can fluctuate significantly without clear explanation.
Hook alternatives
TotangoBetter fit for Software, IT, and Telecommunications companies. Has slower momentum. Users report slow performance and difficult reporting.Read more
Reef.aiBetter fit for enterprise companies. Has more momentum based on website traffic data. More focused on Software, IT & Telecommunications. A Hook alternative and competitor.Read more
ChurnZeroMore suitable for Software, IT & Telecommunications, Marketing & Advertising. Has slower momentum.Read more
Churn360Better suited for businesses of all sizes. Has garnered positive user reviews and ratings. Growing faster. A Hook alternative and competitor.Read more
Google AnalyticsBetter for understanding website traffic and user behavior. Free to use. A Google Analytics alternative for marketing and web analytics.Read more
Verint Voice of the CustomerBetter for gathering customer feedback across various channels. Suitable for enterprises needing a comprehensive view of the customer journey, especially in regulated industries. Verint Voice of the Customer is a strong Verint alternative for larger organizations.Read more
Hook FAQ
What is Hook and what does Hook do?
Hook is a software platform that leverages AI to help businesses increase revenue from existing customers. It identifies high-value customers, predicts churn risk, and recommends actions to boost customer engagement and upselling opportunities, integrating with existing customer data sources.
How does Hook integrate with other tools?
There is no information available regarding specific integrations for Hook. However, it's mentioned that the software integrates with existing customer data sources to provide actionable insights.
What the main competitors of Hook?
Hook competes with customer success and revenue optimization platforms like Totango, Reef.ai, ChurnZero, and Churn360. These alternatives offer similar features such as customer health scoring, churn prediction, and revenue growth insights. Some also provide tools for customer engagement and in-app communication.
Is Hook legit?
Hook appears to be a legitimate software aiming to increase revenue from existing customers. User reviews highlight its intuitive interface and valuable insights into customer health. However, some users mention data inconsistencies and difficulties interpreting certain metrics. For more in-depth information, exploring user reviews and testimonials is recommended.
How much does Hook cost?
I couldn't find pricing details for Hook. For the most current information on pricing and whether it's worth the investment, visit Hook's official website.
Is Hook customer service good?
Hook's customer support receives overwhelmingly positive feedback. Users consistently praise the team's responsiveness, helpfulness, and proactive approach to addressing feedback and resolving issues. They appreciate the guidance and support provided during implementation and ongoing use.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.