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Grata description
Grata is a software platform primarily designed for mergers and acquisitions in the middle market. It helps users find private companies to acquire using a searchable database with information on over 12 million companies. Grata offers tools to research companies, identify potential investors, and manage the deal-making process. Their differentiator is the depth and accuracy of their data, which they claim is powered by AI and a large research team.
Who is Grata best for
Grata is a powerful M&A tool for dealmakers seeking middle-market acquisition targets. Users praise its intuitive interface and comprehensive private company database. However, some have noted occasional data inaccuracies. Best for small to medium businesses.
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Best for small to medium-sized businesses seeking acquisitions.
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Ideal for private equity, investment banking, and corporate development.
Grata features
| Supported Grata provides access to private company data including financials, employee count, industry and location. |
| Supported Grata offers centralized pipeline management, improving visibility and control over the sales process. |
| Supported Grata supports deal management, including pipeline management and tracking. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Grata reviews
We've summarised 75 Grata reviews (Grata G2 reviews) and summarised the main points below.
- Comprehensive and accurate database of private companies.
- Intuitive and user-friendly interface and search functionality.
- Excellent customer support, responsive and helpful.
- Powerful filtering and list-building features.
- Useful Chrome extension for quick company overviews.
- Contact information can be unreliable, with frequent email bounces.
- Revenue estimates are often inaccurate or missing.
- The "Find Similar Companies" feature is not always reliable.
- Limited financial data for companies outside the US.
- Occasional bugs and glitches, though usually fixed quickly.
Grata pricing
The commentary is based on 8 reviews from Grata G2 reviews.
Grata provides valuable data and insights, especially for M&A and private company research. While some users find the pricing high, particularly in early-stage research or for those seeking month-to-month options, the platform's rich data and powerful filtering capabilities deliver significant value. Annual subscriptions are currently the standard offering.
Users sentiment
See the Grata pricing page.
Grata alternatives
HubSpot Sales HubBetter for sales and marketing teams in various industries needing CRM and sales automation. A HubSpot Sales Hub alternative for users seeking specialized private company data and M&A tools.Read more
SourcescrubBetter for enterprise clients in finance. Has grown website traffic much faster but has declining employee growth. More negative reviews mention data accuracy as a primary concern. A strong Grata competitor and Sourcescrub alternative.Read more
MaximizerBetter for managing sales pipelines, tracking customer interactions, and making data-driven decisions. More suitable for small to medium businesses and integrates with Microsoft 365. Known for strong customer support and ease of use, but users report performance issues. Wider industry applicability.Read more
HubSpot Marketing HubBetter for broader marketing needs beyond M&A. A HubSpot Marketing Hub alternative for dealmaking, Grata is more specialized for private company acquisition and investor discovery.Read more
6sense Revenue AI for MarketingBetter for identifying potential buyers showing purchase intent. Focuses on mid-sized B2B marketing and lead generation. Less suitable for M&A dealmaking or private company research. Not ideal for users seeking detailed company financials.Read more
Grata FAQ
What is Grata and what does Grata do?
Grata is a private company intelligence platform built for dealmakers. It helps users discover, research, and connect with millions of private companies, primarily for middle-market mergers and acquisitions. Grata leverages AI and a dedicated research team to provide accurate and comprehensive company data, streamlining the deal origination process.
How does Grata integrate with other tools?
Grata integrates seamlessly with your existing workflow through a Chrome extension, facilitating quick company overviews. While specific integrations with other tools aren't explicitly listed, its focus on data accessibility suggests potential for future integrations or custom solutions.
What the main competitors of Grata?
Grata's main competitors include Sourcescrub, which offers similar M&A-focused private company data and AI-driven insights. While other CRM and marketing automation platforms like Maximizer, HubSpot, and ActiveCampaign offer some overlapping functionalities, they don't specialize in private company data for M&A like Grata and Sourcescrub.
Is Grata legit?
Yes, Grata is a legitimate software platform for M&A transactions, particularly in the middle market. G2 and Glassdoor reviews rate Grata highly, praising its comprehensive database, user-friendly interface, and excellent customer support. It's considered a safe and reliable tool for dealmakers.
How much does Grata cost?
Grata doesn't publicly disclose its pricing. For detailed product pricing information, it is recommended to contact Grata directly.
Is Grata customer service good?
Grata's customer service is highly regarded by users, who describe the team as "excellent," "responsive," "helpful," and "fantastic." They appreciate the prompt support and willingness to address issues and incorporate feedback. This positive customer service experience contributes to Grata's overall user satisfaction.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.