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Google Trends description
Google Trends is a free tool that lets you see how often people search for a specific topic on Google. You can compare different keywords, see how search trends change over time, and even check the popularity of searches in specific locations. It's great for understanding what people are interested in and how it changes over time.
Who is Google Trends best for
Google Trends is a free tool offering insights into online search interest. Ideal for marketers, content creators, and SEO professionals, it allows users to compare keywords, analyze trends over time, and filter by region. Users appreciate the easy-to-use interface and real-time data, while some find the lack of specific search volumes limiting. Google Trends empowers users to understand audience interests and refine content strategies.
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Ideal for small, medium, and large businesses seeking to understand online search trends.
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Highly relevant for various sectors, including Marketing, E-commerce, and Healthcare.
Google Trends features
| Supported Shows search interest for specific topics over time. |
| Supported Allows comparison of different keywords to understand relative popularity. |
| Supported Provides visualization of how search interest changes over specific time periods. |
| Supported Allows filtering of search interest by specific geographic locations. |
| Supported Displays current trending searches. |
| Supported Provides expert analyses and insights on trending searches. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Google Trends reviews
We've summarised 257 Google Trends reviews (Google Trends Capterra reviews and Google Trends G2 reviews) and summarised the main points below.
- Easy-to-use interface and intuitive navigation.
- Free access to valuable search trend data.
- Real-time data updates and trending topics.
- Granular filtering options (time, region, category, etc.).
- Ability to compare multiple search terms.
- Limited data for niche or low-volume search terms.
- Lacks specific search volume numbers, uses a relative scale (0-100).
- Limited historical data, primarily focuses on recent trends.
- Accuracy issues for certain regions and languages.
Google Trends pricing
The commentary is based on 44 reviews from Google Trends Capterra reviews and Google Trends G2 reviews.
Google Trends is a free tool providing valuable keyword research and trend analysis. Users appreciate its ease of use and real-time data for content and marketing strategies. Some desire more in-depth data, but the free access to key trend insights is widely praised.
Users sentiment
Google Trends alternatives
SemrushBetter fit for enterprise SEO needs, offering competitor analysis and data-driven content strategy. A Google Trends alternative, Semrush provides a wider range of marketing tools, including paid advertising and social media management. However, user reviews mention higher costs.Read more
Google Search ConsoleBetter for understanding your website's technical SEO and performance on Google Search. Provides detailed data about search traffic, indexing issues, and keyword rankings directly from Google. A Google Trends competitor focused on website performance analysis.Read more
TrueRankerBetter for businesses focused on SEO and website ranking. Provides more detailed competitor analysis and keyword tracking. A Google Trends competitor and alternative, TrueRanker is easier to use and more affordable.Read more
SE RankingBetter for comprehensive SEO tools and competitor analysis. A Google Trends alternative, SE Ranking offers more features like website audits, backlink monitoring, and rank tracking. Caters to businesses of all sizes.Read more
Right ChoiceBetter for managing local business listings, especially across multiple locations. More focused on features like review management and AI content generation. Caters to a smaller business demographic.Read more
VALUE SERPMore focused on providing raw data from Google search results. A Google Trends alternative, VALUE SERP, offers lower pricing, starting at $2.50 per 1,000 searches. However, it lacks a free tier and some users have reported server reliability issues.Read more
Google Trends FAQ
What is Google Trends and what does Google Trends do?
Google Trends is a free tool that analyzes the popularity of top search queries in Google Search across various regions and languages. It identifies trending searches, compares keyword popularity, and provides insights into search interest over time. This data helps users understand current trends and inform content strategies.
How does Google Trends integrate with other tools?
Google Trends doesn't directly integrate with other tools. However, its data can be exported and used in spreadsheets or other data analysis software for deeper insights. This allows for combining Google Trends data with other marketing data for comprehensive analysis.
What the main competitors of Google Trends?
Top alternatives to Google Trends include Semrush, SE Ranking, and Ahrefs. These platforms offer similar functionalities like keyword research and trend analysis, often with additional features for a more comprehensive SEO and marketing approach. Some other Google Trends competitors are Exploding Topics and Similarweb.
Is Google Trends legit?
Yes, Google Trends is a safe and legitimate free tool offered by Google. It's widely used for researching trending search topics and provides valuable insights into user interests over time. However, be aware of its limitations, such as the lack of specific search volume numbers.
How much does Google Trends cost?
Google Trends is a free tool. There is no pricing information available regarding paid plans for enhanced features or data access. Is Google Trends worth it? For free trend analysis, absolutely.
Is Google Trends customer service good?
Based on user reviews, Google Trends' customer service isn't directly mentioned. However, users appreciate the platform's ease of use and valuable insights, while some note limitations in data availability and accuracy.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.