Last updated on
Company health
Ratings
Foreplay description
Foreplay is a social media advertising and creative management platform designed for marketing teams at mid-sized companies. It helps you build a searchable library of competitor ads, manage approvals, and easily share ideas with your team and clients. Foreplay offers tools to discover winning ad strategies from a database of millions of ads. You can also use it to streamline creating briefs for your team, generate scripts with AI, and manage creative assets.
Who is Foreplay best for
Foreplay is a creative management platform streamlining social media advertising for marketing teams. It offers a searchable ad library, competitor analysis tools, AI-powered brief creation, and asset management. Users praise its intuitive interface, extensive ad examples, and helpful customer service. However, some find the paid Spyder tool and occasional glitches drawbacks. Foreplay helps teams easily manage approvals and share ideas.
-
Best fit for small to mid-sized businesses managing social media ads.
-
Ideal for marketing and advertising teams.
Foreplay features
| Supported Foreplay allows saving, organizing, and managing ads in a searchable library. |
| Supported Foreplay supports competitor ad tracking and analysis through its Spyder feature. |
| Supported Foreplay offers real-time analytics for ad performance. |
| Supported Foreplay supports team collaboration with features like shared moodboards, internal commenting, and swipe file sharing. |
| Supported Foreplay offers AI-powered brief creation, including script generation and storyboarding. |
| Supported Foreplay supports creating, organizing, and storing creative assets, including AI-powered brief generation. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Foreplay reviews
We've summarised 90 Foreplay reviews (Foreplay G2 reviews) and summarised the main points below.
- Extensive ad library with millions of examples.
- User-friendly interface and easy navigation.
- Convenient Chrome extension for saving ads.
- Useful boards for organizing and sharing ads.
- Great customer service and responsive support team.
- Spyder tool is a paid add-on, limiting access for some users.
- Search engine defaults to a language other than English.
- Occasional glitches with the Chrome extension.
- Difficulty moving saved ads between folders.
- Limited ability to edit or change subscription plans.
Foreplay pricing
The commentary is based on 17 reviews from Foreplay G2 reviews.
Foreplay is generally considered affordable and reasonably priced, offering good value for its features. Some users suggest an introductory discount could benefit new businesses. While the Spyder add-on has faced criticism regarding cost and functionality, the core platform's pricing receives positive feedback.
Users sentiment
See the Foreplay pricing page.
Foreplay alternatives
MagicBriefBetter for collaborative editing with real-time co-editing and commenting features. Geared towards mid-sized companies in consumer goods and e-commerce. Has less momentum than Foreplay, a Foreplay competitor and alternative.Read more
FCC Ads ManagerBetter for brands advertising on Flipkart. More focused on e-commerce product ads.Read more
Google AdsBetter for large campaigns with robust analytics and scalability. Lacks competitor ad tracking and AI-powered brief creation.Read more
Cloud CampaignBetter for agencies managing multiple clients. Focuses on social media management, scheduling, and reporting. Offers white-labeling options and strong customer support.Read more
HunchBetter for automating ad creation and delivery. Focuses on larger companies and e-commerce/retail. Has a positive customer service reputation but users report occasional technical issues and a steeper learning curve. A Foreplay alternative and competitor.Read more
KartapultBetter for direct-to-consumer brands. Focuses on paid advertising automation and campaign management on Facebook and Google. Positive user reviews highlight AI-powered features and a unified dashboard. Kartapult is a Foreplay alternative and competitor.Read more
Foreplay FAQ
What is Foreplay and what does Foreplay do?
Foreplay is a creative management platform for marketing teams. It helps manage social media advertising, build ad libraries, track competitor ads, and streamline the briefing process. It offers AI-powered script generation, approval workflows, and asset management, improving team collaboration and campaign effectiveness.
How does Foreplay integrate with other tools?
There is no information available about Foreplay's direct integrations with other tools. However, it offers a Chrome extension for saving ads and features AI-powered brief creation and creative asset management within its platform.
What the main competitors of Foreplay?
Alternatives to Foreplay include MagicBrief, which offers similar ad inspiration and briefing tools. Other competitors are AdScale and Hunch, focusing on AI-powered ad creation and management. Cloud Campaign offers agency-focused social media management, while Mailchimp provides broader marketing platform capabilities.
Is Foreplay legit?
Yes, Foreplay is a legitimate software. It's well-reviewed on G2 (4.8/5 stars), and users praise its extensive ad library, user-friendly interface, and helpful customer service. While the Spyder tool costs extra, Foreplay offers valuable features to enhance your social media advertising and creative management.
How much does Foreplay cost?
There is no pricing information available for Foreplay. It's unclear whether it offers free trials or plans. Contact Foreplay directly to determine if the product is worth the investment for your needs.
Is Foreplay customer service good?
Yes, Foreplay's customer service is generally considered excellent. Users frequently praise the helpful and responsive support team, highlighting their quick responses and willingness to assist with any questions or issues. Several reviews mention the support team going above and beyond to provide assistance.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.