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CXL description
CXL Institute is an online learning platform offering over 120 digital marketing courses. It focuses on providing practical training to marketers at growing companies. CXL promises to help these teams improve their skills in areas like conversion optimization, growth marketing, and analytics, ultimately enabling them to achieve better marketing results and outperform their competition.
Who is CXL best for
CXL Institute is a practical, expert-led online learning platform perfect for marketers at growing companies. Users love the actionable knowledge and diverse course selection. However, some courses are considered too technical or SaaS-focused. With a 4.7/5 G2 rating, CXL helps marketing teams upskill and outperform the competition.
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Best for small to medium-sized businesses.
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Ideal for marketing and advertising teams.
CXL features
| Supported CXL supports learning path creation through its "Learning Roadmaps" feature. |
| Supported CXL offers a Product Marketing Minidegree program with training and resources. |
| Supported CXL Institute offers video lessons taught by industry experts. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
CXL reviews
We've summarised 121 CXL reviews (CXL TrustPilot reviews and CXL G2 reviews) and summarised the main points below.
- CXL courses are highly practical and provide actionable knowledge applicable to real-world marketing scenarios.
- The platform boasts a wide variety of courses covering a broad spectrum of digital marketing topics.
- Courses are taught by industry experts with practical experience, offering valuable insights and real-world examples.
- CXL provides in-depth training and resources, making it ideal for both beginners and experienced marketers seeking to upskill.
- The platform is user-friendly and easy to navigate, making the learning experience enjoyable.
- The course content primarily focuses on SaaS product marketing, which doesn't encompass FMCG marketing much.
- Some courses in the minidegree program are overly technical, making it hard to grasp the content fully.
- Occasional issues with video players, such as being redirected within a lesson when resuming playback.
- Time limitations for courses can feel rushed, especially for comprehensive topics.
- A few users found the language used in some courses to be overly complex and difficult to understand.
CXL pricing
The commentary is based on 33 reviews from CXL G2 reviews and CXL TrustPilot reviews.
CXL's pricing is considered high by some users, especially those in developing countries. However, many users feel the in-depth training from industry experts justifies the cost, viewing it as a valuable investment for career advancement and business growth. Some users suggest exploring free resources before committing.
Users sentiment
See the CXL pricing page.
CXL alternatives
TalentLMSBetter for small to mid-sized companies focused on employee training and onboarding. Has a wider range of industry applications. Offers direct messaging, progress reports, and personalized feedback features. Is growing faster in terms of website traffic and employee base. Seamless integration with popular tools, especially for e-commerce is appreciated by users. However, users mention limited customer support and relatively few automation features. Pricing is considered average.Read more
HubSpot AcademyBetter for small businesses and medium businesses. More applicable to a wider range of industries. Primarily focused on inbound marketing, sales, and customer service. Offers free courses and certifications. Has more momentum currently.Read more
DisprzBetter for internal training and employee development. Geared towards a wider range of industries. Has more momentum in terms of website traffic growth.Read more
DrivEdBetter ratings and reviews. More suitable for Finance, Software, IT & Telecommunications, Marketing & Advertising, and Professional Services. Offers a free trial and more flexible pricing. Users praise DrivEd's customizable platform and engaging learning experience. A strong CXL alternative or competitor.Read more
TeachfloorBetter for interactive learning and community engagement. It has faster website traffic growth. A CXL alternative and competitor, more suitable for small to medium businesses and educational institutions.Read more
HubSpot Marketing HubBetter for comprehensive marketing solutions, including email marketing, automation, and SEO, rather than solely educational content. Geared towards businesses seeking lead generation and inbound marketing. Has broader industry applicability and more momentum.Read more
CXL FAQ
What is CXL and what does CXL do?
CXL Institute is an online learning platform specializing in digital marketing training. It offers a range of courses, primarily focused on conversion optimization, growth marketing, and analytics for marketers in growing companies. CXL provides practical, expert-led video lessons and learning paths to improve marketing skills and achieve better results.
How does CXL integrate with other tools?
There is no information available about CXL integrations with other tools. CXL Institute primarily focuses on delivering its courses through its own platform.
What the main competitors of CXL?
CXL competitors include TalentLMS, HubSpot Academy, Disprz, Skilljar, Teachfloor, and EzyCourse. These platforms offer diverse features like course creation, learning management, and customer training. They cater to various business sizes and learning needs, providing alternatives for online education and professional development.
Is CXL legit?
Yes, CXL is a legitimate online learning platform known for practical digital marketing training. User reviews praise its actionable knowledge and expert-led courses, confirming its safe and credible learning environment. However, some courses might be too technical for some users.
How much does CXL cost?
I couldn't find pricing details for CXL. Contact CXL directly for product pricing or explore alternatives if budget is a concern. Is CXL worth the investment? This depends on your specific needs.
Is CXL customer service good?
CXL's customer service receives mixed reviews. While some users praise the support team's responsiveness and helpfulness, others express dissatisfaction with issue resolution, particularly regarding outdated course content and affiliate marketing commissions.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.