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Casted description
Casted is a content marketing platform designed for businesses that use audio and video content, like podcasts, webinars, and recordings of live events. It allows you to store, organize, and analyze all your content in one place, easily create shorter clips from longer recordings, and publish everything to your website, social media, or podcast platforms. Casted provides analytics to track audience engagement and identify which content performs best. Its standout feature is the use of AI to streamline content creation and provide insights into audience interests.
Who is Casted best for
Casted is a content marketing platform ideal for small and midsize businesses. Users praise its streamlined content repurposing, AI-powered features, and insightful analytics. However, some note limited customization and occasional bugs. It's best for B2B marketers looking to maximize the impact of their audio and video content.
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Best for small to mid-sized businesses leveraging audio/video content.
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Ideal for B2B marketers in any industry using podcasts, webinars, and recordings.
Casted features
| Supported Casted allows storing, organizing, and analyzing audio and video content within its platform. |
| Supported Casted enables the creation of short clips from longer recordings, which can be easily shared. |
| Supported Casted facilitates publishing content to websites, social media, and podcast platforms. |
| Supported Casted offers analytics to track audience engagement and identify top-performing content. |
| Supported Casted uses AI to streamline content creation by generating titles, descriptions, and suggesting clips. |
| Supported Casted enables content distribution across various channels to reach a wider audience. |
| Supported Casted automates tasks like transcription, closed captioning, and distribution. |
Casted reviews
We've summarised 25 Casted reviews (Casted G2 reviews) and summarised the main points below.
- Streamlined content repurposing with easy clip creation and sharing.
- Excellent customer support and a responsive team.
- In-depth analytics and metrics for tracking podcast performance.
- AI-powered transcription and audio/videogram generation.
- Useful integrations with marketing automation platforms like HubSpot and Drift.
- Limited customization options for podcast landing pages and assets, impacting brand consistency.
- Occasional minor technical hiccups and bugs.
- Steep price jump from basic podcast hosting platforms.
- Inability to embed the entire podcast show directly onto a webpage.
Casted pricing
The commentary is based on 4 reviews from Casted G2 reviews.
Casted's pricing is considered high compared to basic podcast hosting platforms, but users generally find it worthwhile due to the extensive features and time-saving automation. The platform offers significant value, especially for repurposing content and demonstrating ROI, potentially justifying the cost.
See the Casted pricing page.
Casted alternatives
Pepper ContentBetter for enterprise businesses. More focused on diverse content formats like blog posts and video scripts. Integrates AI writing tools and access to freelance marketing professionals.Read more
Kaltura Video CloudBetter for enterprise companies. A Casted alternative geared towards video management needs broader than podcast marketing. It has more momentum in website traffic and employee growth.Read more
SlidoBetter for engaging audiences during live events. A Casted alternative for companies of all sizes needing interactive features and integrations with video conferencing tools. Priced competitively, with options including a free plan.Read more
WistiaBetter for enterprise companies. Broader industry fit. Has more momentum based on website traffic and employee growth. More positive user reviews on G2, Capterra, and Glassdoor. Negative pricing sentiment.Read more
SimplifiedBetter for organizations of all sizes, including educational institutions, government, media, and marketing. A Casted alternative focused on diverse content creation, including AI writing, graphic design, and video editing. Simplified offers broader marketing tools beyond podcasting.Read more
AudiencePlusBetter fit for mid-sized B2B SaaS and tech companies. Has less momentum based on web traffic and employee growth. Lacks reviews and user feedback.Read more
Casted FAQ
What is Casted and what does Casted do?
Casted is a content marketing platform built for B2B marketers using audio and video, particularly podcasts. It helps centralize, repurpose, and analyze audio/video content, offering AI-powered tools for transcription and insights, plus integrations with popular marketing platforms. It streamlines content creation and distribution, but some users find limited customization options and pricing a challenge.
How does Casted integrate with other tools?
Casted integrates with marketing automation platforms like HubSpot and Drift, enabling streamlined workflows. It also offers integrations for social media publishing and podcast platforms. However, direct webpage embedding of entire podcasts isn't currently supported.
What the main competitors of Casted?
Casted competes with platforms like Pepper Content, Wistia, and AudiencePlus. These platforms offer similar features such as content hosting, analytics, and distribution tools, focusing on maximizing audience engagement and streamlining content marketing efforts.
Is Casted legit?
Yes, Casted is a legitimate content marketing platform specializing in audio and video. Users praise its streamlined content repurposing, excellent customer support, and in-depth analytics. However, some have noted limited customization options and occasional technical issues.
How much does Casted cost?
Casted does not publicly disclose pricing information. Contact their sales team for a customized quote based on your specific business needs and to determine if Casted is worth the investment.
Is Casted customer service good?
Customers praise Casted's excellent customer support and responsiveness. Reviews highlight the team's helpfulness, willingness to assist, and quick response times, contributing to a positive customer experience. A few users mention occasional minor technical issues, but these are generally resolved quickly by the support team.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.