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Anura.io description
Anura.io is a click fraud detection and prevention software that helps businesses ensure their online advertising budgets are used effectively. It uses machine learning and a team of experts to identify and block fake clicks from bots, malware, and even human-operated click farms. By stopping these fake clicks, Anura.io helps businesses improve their return on investment by ensuring their ads are shown to real potential customers. Anura.io integrates with popular ad platforms like Google, Microsoft Ads, and various social media platforms to proactively block fraudulent clicks.
Who is Anura.io best for
Anura.io is a click fraud detection and prevention software that uses machine learning and expert analysis to identify and block fake clicks. This helps businesses maximize their online advertising ROI by ensuring ads reach real potential customers. Anura.io integrates with popular ad platforms and offers real-time fraud detection.
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Best for small to mid-sized businesses.
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Suitable for a wide range of businesses investing in online advertising.
Anura.io features
| Supported Anura offers real-time fraud detection, allowing immediate identification and handling of fraudulent traffic. |
| Supported Anura identifies fraudulent traffic sources, including websites, IPs, and devices. |
| Supported Anura detects and prevents fake installs using real-time validation and device fingerprinting. |
| Supported Anura supports fake click detection from bots, click farms, and competitors. |
Anura.io pricing
The commentary is based on 2 reviews from Anura.io G2 reviews.
Anura.io's pricing is considered expensive by some users, but many report that the platform quickly pays for itself by preventing fraud and saving on ad spend. This makes Anura a cost-effective solution for improving marketing ROI and protecting your bottom line.
See the Anura.io pricing page.
Anura.io alternatives
AdjustBetter fit for mobile app analytics. Adjust is growing faster than Anura and has positive user reviews regarding customer support and comprehensive analytics features. However, some users dislike its complex setup and occasional performance issues. A strong Adjust alternative for fraud prevention.Read more
ClickPatrolHas less momentum. Offers fewer features for fraud detection. ClickPatrol alternative lacks fake install detection.Read more
Fraud BlockerBetter ease of use, implementation, and value for money. Integrates with Facebook and Instagram ads, unlike Anura.io, which integrates with Microsoft Ads. Fraud Blocker is growing faster. Positive user reviews highlight easy setup, effective fraud detection, and a user-friendly interface. Some users mention slow support and limited reporting features. A strong Anura.io competitor and alternative for marketing professionals.Read more
ScroogeFrogHas fewer features for fraud detection. Lacks specific information about integrations.Read more
Human Defense PlatformBetter for larger businesses needing bot management and account security. Provides more comprehensive fraud protection beyond click fraud, including account takeover prevention. Note that users mention some performance issues and limited data retention. Anura.io alternative; Human Defense Platform competitor.Read more
Anura.io FAQ
What is Anura.io and what does Anura.io do?
Anura.io is a click fraud detection and prevention software that uses machine learning and expert analysis to identify and block invalid clicks from bots, malware, and click farms. This helps businesses improve their return on ad spend by ensuring ads reach real potential customers. It integrates with major ad platforms like Google and Microsoft Ads.
How does Anura.io integrate with other tools?
Anura.io integrates with major ad platforms such as Google Ads, Microsoft Ads, and various social media platforms. This integration allows Anura.io to proactively identify and block fraudulent clicks in real-time, ensuring your ad budget is spent effectively.
What the main competitors of Anura.io?
Anura.io's top competitors include ClickPatrol, Click Fraud K9, and Fraud Blocker, all offering click fraud detection and prevention. Adjust and Sensor Tower provide broader marketing analytics, while ScroogeFrog also focuses on ad fraud protection.
Is Anura.io legit?
Yes, Anura.io is a legitimate click fraud detection software. It helps businesses protect their ad spend by identifying and blocking fraudulent clicks. Anura.io integrates with popular ad platforms and uses machine learning to ensure ads are shown to real potential customers.
How much does Anura.io cost?
Anura.io does not publicly disclose its pricing information. Contact their sales team to obtain a customized quote based on your specific needs and requirements.
Is Anura.io customer service good?
Based on the available reviews, Anura.io's customer service is considered "better than 3 other competitors". Users specifically praise the service for being helpful in addressing click fraud and improving lead quality.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.