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Adobe Experience Cloud description
Adobe Experience Cloud is a suite of marketing tools designed to help you manage and improve your customers' experiences. It offers a range of features, from creating and managing your marketing content to tracking and analyzing customer data to personalize their interactions with your brand. Adobe Experience Cloud aims to help you better understand and engage with your customers, ultimately driving sales and building stronger relationships. It's suitable for businesses of all sizes that want to improve their digital marketing effectiveness.
Who is Adobe Experience Cloud best for
Adobe Experience Cloud is a powerful marketing platform for businesses seeking to enhance their digital marketing efforts. Users praise its comprehensive automation, campaign customization, and integration capabilities. However, some find the cost high and the learning curve steep. If your business needs robust marketing automation and you have the resources to invest, Adobe Experience Cloud may be a good fit.
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Best fit for small, medium, and large businesses.
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Ideal for Retail, Transportation & Logistics, and Software/IT companies.
Adobe Experience Cloud features
| Supported Adobe Experience Cloud automates complex omnichannel campaigns, enhancing ad performance and ensuring brand consistency. |
| Supported Adobe Experience Cloud offers a centralized content management system through Adobe Experience Manager. |
| Supported Adobe Experience Cloud orchestrates campaigns across email, SMS, and social media using Adobe Campaign and Adobe Social. |
| Supported Adobe Experience Cloud supports omnichannel campaign management for lead generation and brand awareness. |
| Supported Adobe Experience Cloud supports multi-channel campaigns, including SMS and in-product marketing. |
| Supported Adobe Experience Cloud offers real-time personalized interactions by integrating its Real-Time CDP and Target components. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Adobe Experience Cloud reviews
We've summarised 435 Adobe Experience Cloud reviews (Adobe Experience Cloud G2 reviews) and summarised the main points below.
- Comprehensive marketing automation capabilities
- Extensive campaign customization and scaling
- Visibility of user journey in campaign flow
- Robust ability to handle complex workflows
- Seamless integration with CRM and other MarTech tools
- Comprehensive analytics and reporting
- Flexibility to customize features
- Easy setup and dashboard access
- High cost, a limiting factor for smaller businesses
- Steep learning curve for new users, challenging for beginners
- Less analytical exposure
- Real-time data loads slowly
- Limited customization options
- UX is a little outdated and not intuitive
- Information about features and programm language used is lacking
Adobe Experience Cloud pricing
The commentary is based on 133 reviews from Adobe Experience Cloud G2 reviews.
Adobe Experience Cloud's pricing is generally considered high, especially for smaller businesses. While users appreciate its robust features and capabilities, the cost is a significant factor to consider. Some find the pricing structure complex and licensing costs prohibitive, impacting budget and resource allocation.
Users sentiment
Adobe Experience Cloud alternatives
Salesforce Marketing Cloud SuiteBetter for healthcare, financial services, media, professional services, and IT. Adobe Experience Cloud is growing faster.Read more
IMail ServerMore focused on email hosting and management for small to medium businesses. A good Adobe Experience Cloud alternative for those prioritizing email communication and seeking strong technical support.Read more
HubSpot Marketing HubBetter for a wider range of industries. Has significantly more momentum based on employee growth. A popular Adobe Experience Cloud competitor focused on inbound marketing and lead generation.Read more
Microsoft MarketingBetter fit for organizations deeply invested in the Microsoft ecosystem. Geared towards a wider range of industries, including Manufacturing, Real Estate & Construction, and Automotive. Has significantly more momentum in website traffic growth. More focused on core marketing automation features.Read more
Brevo Transactional EmailBetter for sending transactional emails like order confirmations and password resets. Easier to use with a simpler interface. More affordable, with positive pricing sentiment and a free plan. Rated higher by users on G2. Praised for user-friendly interface, cost-effective pricing, helpful tutorials, and responsive customer support. Suitable for a wider range of industries including Healthcare, Finance, Manufacturing, Education, Legal, and Non-profit.Read more
Marketing & Customer EngagementBetter for financial institutions focusing on lending, fraud detection, and credit risk management. Grows faster than Adobe Experience Cloud. Integrates with SharePoint and OneDrive.Read more
Adobe Experience Cloud FAQ
What is Adobe Experience Cloud and what does Adobe Experience Cloud do?
Adobe Experience Cloud is a comprehensive suite of marketing tools designed to enhance customer experiences. It offers features like campaign management, real-time personalization, and robust analytics to help businesses understand and engage their customers, ultimately driving sales and fostering stronger relationships.
How does Adobe Experience Cloud integrate with other tools?
Adobe Experience Cloud integrates with other Adobe products and various third-party tools, including CRM systems and other marketing technologies. This allows for a unified marketing ecosystem, enabling data sharing and streamlined workflows for enhanced campaign management and customer experience optimization.
What the main competitors of Adobe Experience Cloud?
Top alternatives to Adobe Experience Cloud include Salesforce Marketing Cloud, HubSpot Marketing Hub, Microsoft Dynamics 365 Marketing, and ActiveCampaign. These competitors offer similar features such as campaign management, marketing automation, and analytics, often at a more competitive price point.
Is Adobe Experience Cloud legit?
Yes, Adobe Experience Cloud is a legitimate and safe suite of marketing tools from a reputable company, Adobe. It's known for comprehensive marketing automation and campaign management but can be pricey and complex for new users.
How much does Adobe Experience Cloud cost?
Adobe Experience Cloud doesn't publicly disclose pricing. Contact Adobe for a customized quote based on your specific product and feature needs. Consider factors like the number of users and required add-ons to determine if the product is worth the investment for your business.
Is Adobe Experience Cloud customer service good?
Adobe Experience Cloud customer support receives mixed reviews. While some users praise the helpful and readily available support team, others express frustration with slow response times and unhelpful agents. Thorough training is recommended to fully utilize the platform's capabilities.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.