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Company health
Ad Badger description
Ad Badger is a software tool designed to improve the effectiveness of advertising campaigns on Amazon. It is primarily aimed at businesses selling products on the Amazon marketplace. Ad Badger helps optimize ad spending by automating bid adjustments, identifying poorly performing keywords, and suggesting improvements. It promises to reduce wasted ad spend, increase sales and revenue, and ultimately boost profits. The software aims to be user-friendly and includes access to an Amazon advertising course, eliminating the need for extensive prior knowledge of pay-per-click advertising.
Who is Ad Badger best for
Ad Badger is a user-friendly Amazon PPC management tool designed for small businesses. It automates bidding, keyword research, and negative keyword detection. Users praise its excellent automated bidding algorithm and time-saving automation, while some note occasional slow loading times. Ad Badger simplifies Amazon advertising, boosting sales and reducing wasted ad spend.
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Best for small businesses selling on Amazon.
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Ideal for e-commerce and retail businesses.
Ad Badger features
| Supported Ad Badger offers automated bidding and keyword management for Amazon PPC campaigns. |
| Supported Ad Badger supports bid management with features like Bids by Badger and customizable bid limits. |
| Supported Ad Badger offers performance tracking and reporting within its campaign management features. |
| Supported Ad Badger uses AI to optimize bids in real-time based on campaign performance. |
| Supported Ad Badger offers educational resources, coaching, and tools focused on PPC advertising. |
| Supported Ad Badger automatically detects and suggests negative keywords, refining targeting and reducing wasted spend. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Ad Badger reviews
- Excellent automated bidding algorithm, especially for smaller brands.
- Saves significant time and effort on manual PPC management.
- Highly responsive and helpful customer support team.
- User-friendly interface and easy to integrate with existing workflows.
- Provides valuable insights and reporting features.
- Not designed for very large accounts with tens of thousands of campaigns.
- Can be slow when loading large numbers of keywords.
- Occasional laggy interface and slow loading times.
Ad Badger pricing
The commentary is based on 5 reviews from Ad Badger G2 reviews.
Ad Badger's pricing is perceived favorably, offering excellent value for its automated PPC optimization and time-saving capabilities. Users highlight its cost-effectiveness in lowering ad spend and improving ROAS, making it a worthwhile investment for Amazon sellers.
Users sentiment
See the Ad Badger pricing page.
Starter Plan
Best for New Ad Accounts Spending < $5,000/mo on Ads. Includes Automatic Sync with Amazon, Automated Bidding Algorithm, Search Term Management, Duplicate Search Term Finder, Total ACOS by Product, Dayparting, Sponsored Products, Brands, Display.
Ad Badger alternatives
m19Better suited for larger businesses and agencies. Has a free plan available. Growing faster than Ad Badger. Provides multi-marketplace features and automated campaign setup.Read more
StacklineBetter fit for larger businesses seeking broader ecommerce analytics beyond Amazon PPC. Ad Badger alternative with wider marketplace coverage and more comprehensive reporting features, though potentially less focused on PPC automation. Stackline is growing faster than Ad Badger.Read more
sellerboardBetter for profit analytics and inventory management. A strong sellerboard alternative for users focused on PPC advertising automation. Has more momentum based on employee growth.Read more
PPC StormPPC Storm has fewer features and lacks AI-powered bid optimization. It has limited reporting capabilities. No pricing information is available.Read more
Amazon AdvertisingBetter for established businesses with larger advertising budgets and diverse needs beyond Amazon PPC. Suitable for Education, Energy & Utilities, Software/IT, and E-commerce. Stronger customer support. More complex, potentially higher cost. An Ad Badger alternative.Read more
Ad Badger FAQ
What is Ad Badger and what does Ad Badger do?
Ad Badger is an Amazon PPC management tool that automates bidding, identifies negative keywords, and offers PPC training to improve campaign performance. It helps reduce wasted ad spend and increase sales, primarily for small businesses selling on Amazon. It's praised for its automated bidding and user-friendly interface.
How does Ad Badger integrate with other tools?
Ad Badger integrates seamlessly with Amazon Seller Central. It focuses on optimizing Amazon PPC campaigns, automating bidding, and suggesting negative keywords. There is no information available regarding integrations with other tools besides Amazon.
What the main competitors of Ad Badger?
Alternatives to Ad Badger include Stackline, m19, sellerboard, SellerApp, Adspert, and PPC Storm. These competitors offer similar features such as automated bidding, keyword research, and performance tracking for Amazon advertising. They cater to various business sizes and advertising needs.
Is Ad Badger legit?
Yes, Ad Badger is a legitimate software tool for Amazon advertising. It's known for its user-friendly interface, automated bidding, and helpful customer support. Ad Badger is safe and aims to improve ad campaign performance and reduce wasted ad spend.
How much does Ad Badger cost?
Ad Badger pricing starts at $275 per month for the Starter plan. This plan is suitable for new ad accounts with a monthly ad spend of less than $5,000. Information on other potential plans and add-on product pricing isn't available.
Is Ad Badger customer service good?
Ad Badger's customer service is highly regarded by users, who describe the team as "responsive," "helpful," and providing "excellent service." Users appreciate the team's communication, especially when issues arise. This positive feedback suggests a strong commitment to customer satisfaction.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.