Toucan vs Google Analytics

by Gralio Feb 25, 2025

Toucan and Google Analytics serve different analytical needs. Toucan is best for visually communicating data insights to clients and stakeholders, whereas Google Analytics is ideal for understanding website traffic and app usage for internal optimization.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2714 reviews and 60 websites, saving 15 hours, 34 minutes of reading.

Toucan

Website LinkedIn Twitter

Google Analytics

Website LinkedIn Twitter

About

Toucan is a cloud-based platform designed to help businesses communicate data insights effectively, particularly to their customers. Toucan simplifies data analysis and presentation, enabling users to create interactive dashboards and reports without needing coding skills. The platform connects to various data sources, prepares data for analysis, and offers customizable visualizations to tell compelling data stories. Toucan emphasizes user-friendliness, making it easy to share insights across different devices. Security and user management features are built-in, ensuring controlled access and data governance.

Google Analytics is a free tool that gives you insights into your website and app users. Understand what content is popular, track your marketing campaigns, and see how people behave on your site. Use this data to improve your website, create better content, and make smarter marketing decisions.

Summary

Main difference

Toucan excels at creating visually appealing and easily digestible data reports for customer-facing communication, while Google Analytics focuses on in-depth website and app usage analytics for internal performance improvement.

Relative strengths of Toucan (compared to Google Analytics)

Superior data visualization and storytelling capabilities for external stakeholders.
User-friendly interface simplifies report creation and sharing.
Strong customer support and a focus on user experience.

Relative weaknesses of Toucan (compared to Google Analytics)

Limited customization options for advanced visualizations.
Can be challenging for users unfamiliar with business intelligence tools.
Occasional performance issues with large datasets.

Who is using Toucan and Google Analytics?

No data

Brendan Hufford

SaaS Marketing - Growth through Content, Community & SEO

Rob Timmerman

Founder of a 20-year-old full-service digital agency

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Who should use Toucan VS. Google Analytics

Toucan is a user-friendly platform ideal for businesses seeking to improve data communication. Users praise its intuitive interface and ability to create visually appealing dashboards, making data insights accessible to non-technical audiences. However, some users find it challenging if they lack BI tool experience. Toucan excels at simplifying data storytelling and reporting.

Google Analytics helps businesses understand website and app user behavior to improve performance. Users love the detailed reports and integration with other Google products. However, some find GA4 confusing and customer support lacking. Ideal for businesses of all sizes across various industries, particularly those focused on digital marketing and online presence.

Toucan is a good fit for small, medium, and enterprise businesses.
Toucan is ideal for industries like healthcare, finance, retail, and more.

Best for small, medium, and large businesses.
Ideal for E-commerce, Retail, Consumer Goods, Manufacturing, Education, Real Estate & Construction, Transportation & Logistics, Media & Entertainment, Software/IT, Non-profit, Government, Marketing, Advertising, Professional Services, and Automotive.

Toucan and Google Analytics features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Advanced Google Analytics reporting

Partially supported

Toucan integrates with Google Analytics but advanced reporting is not confirmed.

Supported

Google Analytics, especially GA4, supports advanced reporting, custom reports, and API integration.
Google Analytics integration

Supported

Toucan supports integration with Google Analytics.

Supported

Google Analytics has a wide range of integrations, including integrations with other Google products.
Conversion tracking

Not supported

Toucan does not seem to support website conversion tracking based on the provided information.

Supported

Google Analytics 4 fully supports conversion tracking using events, allowing you to track actions like purchases and newsletter sign-ups.
User behavior tracking

Not supported

Toucan is primarily an embedded BI and analytics platform, not a dedicated user behavior tracking tool. Therefore, it does not support tracking granular user interactions like clicks, scrolls, mouse movements, and form submissions.

Supported

Google Analytics offers robust user behavior tracking, including clicks, form submissions, and events. While it doesn\'t inherently track mouse movements, additional configurations or tools can address this.
Website traffic

Not supported

Toucan does not seem to support viewing the number of visits to a website.

Supported

Google Analytics provides comprehensive tools to track and analyze website traffic, including the total number of visits.
Funnel analysis

Partially supported

Toucan does not explicitly mention funnel analysis as a feature, but its capabilities around data visualization, filtering, and customization suggest that it could potentially be used to track user progress and identify drop-off points.

Supported

Google Analytics 4 provides a comprehensive funnel analysis tool that allows tracking user progress through steps and identifying drop-off points, as confirmed by the provided sources.

Qualities

Value and Pricing Transparency

No data

+0.77

Strongly positive sentiment
Customer Service

No data

-0.04

Neutral sentiment
Ease of Use

No data

+0.42

Rather positive sentiment
Reliability and Performance

No data

+0.27

Neutral sentiment
Ease of Implementation

No data

+0.24

Neutral sentiment
Scalability

No data

+0.08

Neutral sentiment

Toucan and Google Analytics Pricing

No data

We couldn't find a pricing page for Toucan.

No data

User sentiment

Strongly positive

+0.77

We couldn't find a pricing page for Google Analytics.

Toucan and Google Analytics review insights

2508 reviews analysed from

Users love

User-friendly interface praised for its simplicity and ease of use.
Strong emphasis on data storytelling and visually appealing dashboards.
Highly effective for communicating data insights to non-technical audiences.
Fast implementation and deployment, enabling quick time to value.
Excellent customer support and a helpful team.

Detailed and comprehensive website traffic data and reports.
Seamless integration with other Google products like Google Ads and Search Console.
User-friendly interface for basic analytics.
Wide range of metrics and customization options for creating reports.

Users dislike

Toucan can be difficult to use for users unfamiliar with BI tools.
Limited customization options for specific visual elements like legends and colors.
Occasional slow loading times, especially with large datasets.
Some users reported a lack of advanced data exploration features.

GA4 is very confusing to use and less intuitive compared to the previous version.
Real-time data is often delayed or inaccurate.
The transition from Universal Analytics to GA4 is difficult, with data discrepancies and loss of historical information.
Customer support is limited and unhelpful, often with slow response times.

Toucan and Google Analytics Ratings

G2

4.7/5

(164)
Capterra

4.7/5

(47)
Glassdoor

4.4/5

(71)

G2

4.5/5

(2516)
Glassdoor

3.5/5

(2)

Company health

Employee growth

1% increase in the last year

No data

Web traffic

22% increase in the last quarter

No data

Financing

August 2019 - $13M

No data

How does Toucan's data storytelling focus compare to Google Analytics' website traffic analysis?

Toucan focuses on creating easily understood, visual narratives from data, geared towards sharing insights with both technical and non-technical audiences, including customers. Google Analytics, conversely, centers on in-depth website traffic analysis, providing a wealth of data about user behavior, marketing campaign performance, and website content effectiveness, primarily for internal use by marketers and analysts.

Which product best suits sharing visually appealing insights with non-technical clients?

Toucan is better suited for sharing visually appealing insights with non-technical clients. While Google Analytics provides website traffic data, Toucan focuses on creating interactive and easily understood dashboards and reports specifically designed for non-technical audiences. Toucan's emphasis on data storytelling and visually appealing presentations makes it a stronger choice for communicating complex data effectively to clients who may not have a data analysis background.

What are the advantages of Toucan?

Toucan offers advantages in data storytelling and visualization, simplifying complex data into easily digestible dashboards and reports geared towards non-technical audiences. Its user-friendly interface and emphasis on visual communication make it particularly effective for sharing insights with customers and stakeholders. Toucan also boasts fast implementation and excellent customer support, contributing to a quicker time-to-value.

What are the disadvantages of Toucan?

Toucan has some limitations regarding customization for specific visual elements and occasional slow loading times with larger datasets. Some users also find it challenging if they are not already familiar with business intelligence tools, and it may lack some advanced data exploration features.

Alternatives to Toucan and Google Analytics

Tableau

Tableau is a popular data analytics platform that helps businesses make sense of their data. It offers powerful, user-friendly tools for visualizing data, creating interactive dashboards, and sharing insights across your organization. Tableau is suitable for companies of all sizes and is known for its intuitive drag-and-drop interface, even for non-technical users. It allows you to connect to various data sources, analyze information visually, and discover trends to make better business decisions.

Stream Chat

Stream Chat is a platform that helps you add chat, video calls, and activity feeds to your app. It provides the building blocks for these features, like pre-made components and code libraries, so you don't have to build everything from scratch. This saves your developers time and lets them focus on your app's unique features. Stream Chat is designed to handle a lot of users and messages, making it suitable for medium to large companies. They prioritize making integration easy for developers and ensuring the final product is reliable and scalable for businesses.

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Domo

Domo is a cloud-based data platform designed to help businesses of all sizes make better use of their data. It offers tools for data visualization, reporting, and analysis, as well as for building custom data applications. Domo aims to be user-friendly, even for non-technical users, while still providing powerful features for data professionals. The platform emphasizes connecting different data sources and using AI to make data more accessible and actionable.

Chrome OS

Chrome OS is Google's operating system. It's known for being simple, fast, and secure, running on laptops called Chromebooks. It's particularly well-suited to businesses because it offers centralized management features, making it easy for IT departments to control and secure devices. Chrome OS is designed to work primarily with web-based applications and cloud storage, making it a good option for businesses looking to reduce reliance on traditional software.

waalaxy

Waalaxy is a software tool that helps you find new customers and expand your professional network using LinkedIn. It offers automated features to send connection requests, messages, and emails, allowing you to reach a large number of potential clients automatically. Waalaxy integrates with other sales tools and provides customer support to guide you through the process.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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