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VWO Conversion Optimization Platform description
VWO Conversion Optimization Platform is a suite of tools designed to help you improve your website and increase conversions. It offers A/B testing, personalization, behavioral analytics, and customer data management, all accessible from a single platform. VWO is suitable for mid-sized and larger businesses and focuses on optimizing the entire customer journey to boost conversions and improve business metrics. It's highly rated and trusted by well-known companies.
Who is VWO Conversion Optimization Platform best for
VWO Conversion Optimization Platform is ideal for marketing and product teams at mid-sized businesses seeking to enhance website and mobile app conversions. Users praise its user-friendly interface for A/B testing and excellent customer support. However, some note limitations in Google Analytics integration and a steeper learning curve for advanced features.
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Ideal for mid-sized businesses looking to optimize their online presence.
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A good fit for industries such as E-commerce, Retail, and Healthcare.
VWO Conversion Optimization Platform features
| Supported VWO supports integrations with cloud-based software via its Rest API and integrations. |
| Supported VWO supports robust data warehousing by integrating with BigQuery and other data warehouses. |
| Supported VWO supports mobile app integration through its SDKs. |
| Supported VWO supports drill-down analysis with its analytics dashboard. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
VWO Conversion Optimization Platform reviews
We've summarised 729 VWO Conversion Optimization Platform reviews (VWO Conversion Optimization Platform G2 reviews) and summarised the main points below.
- User-friendly interface for creating and managing A/B tests.
- Exceptional customer support, highly responsive and helpful.
- Detailed reporting and analytics, providing valuable insights.
- Extensive targeting and segmentation options.
- Limited integration with Google Analytics.
- The visual editor can be buggy at times.
- Advanced features have a steep learning curve.
- Some tests require developer support to set up.
VWO Conversion Optimization Platform pricing
The commentary is based on 80 reviews from VWO Conversion Optimization Platform G2 reviews.
VWO's pricing is generally viewed as reasonable, especially considering its extensive features and robust A/B testing capabilities. However, some users find the tiered pricing structure limiting, as advanced features and deeper reporting often require higher-tier plans.
Users sentiment
See the VWO Conversion Optimization Platform pricing page.
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VWO Conversion Optimization Platform has a free plan.
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VWO Conversion Optimization Platform has a free trial.
Starter
For customers experimenting or just getting started with an experimentation program.
Growth
For small businesses building an apparat for their experimentation program.
Pro
For mid-sized businesses seeking their optimization process
Enterprise
For large teams, agencies & enterprises focused on optimization toolset
VWO Conversion Optimization Platform alternatives
Microsoft Power Platform
Better for Enterprise customers. Focuses on data analysis, process automation, and custom app building, empowering non-technical users. Has more momentum than VWO Conversion Optimization Platform.
Convert Experiences
Better fit for companies with less than 200 employees seeking a user-friendly and affordable VWO Conversion Optimization Platform alternative. More focused on E-commerce and Software, IT & Telecommunications industries. Convert Experiences is growing faster and is praised for its ease of use and strong customer support. However, it lacks a dedicated mobile app and has limitations in reporting segmentation.
Microsoft 365 E5 Compliance
Better for compliance-focused industries. It's a much better fit for Enterprise customers.
VWO Testing
Better for companies of all sizes.
Microsoft Azure Compute
Better for users comfortable with cloud computing. A much better fit for Enterprise customers. More suitable for software and IT companies. Pricing is seen as more positive by users.
Compliance
More suitable for enterprise customers. It is not focused on A/B testing or conversion rate optimization. It has a steeper learning curve and may require more setup time.
VWO Conversion Optimization Platform FAQ
What is VWO Conversion Optimization Platform and what does VWO Conversion Optimization Platform do?
VWO Conversion Optimization Platform is a suite of tools designed to optimize websites and increase conversions. It offers A/B testing, personalization, behavioral analytics, and customer data management, making it suitable for mid-sized and larger businesses seeking to enhance their customer journey and boost business metrics.
How does VWO Conversion Optimization Platform integrate with other tools?
VWO Conversion Optimization Platform integrates with tools like Google Analytics, although some users have reported limitations with this integration. For certain tests, developer support may be needed for setup.
What the main competitors of VWO Conversion Optimization Platform?
VWO Conversion Optimization Platform's main competitors include Convert Experiences, VWO Testing, and other A/B testing and website optimization tools like Optimizely and Google Optimize.
Is VWO Conversion Optimization Platform legit?
VWO Conversion Optimization Platform is a legitimate and safe platform. It is highly rated on platforms like G2 and trusted by many well-known companies for website optimization and A/B testing.
How much does VWO Conversion Optimization Platform cost?
VWO Conversion Optimization Platform offers a free plan and three paid plans: Starter for $393/month, Growth for $903/month, and Enterprise for $1,581/month. VWO also offers several add-ons starting from $199/month.
Is VWO Conversion Optimization Platform customer service good?
Based on the reviews, VWO Conversion Optimization Platform's customer service is generally considered to be excellent. Users consistently praise the responsiveness, helpfulness, and expertise of the support team, highlighting their proactive approach and willingness to assist with various issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.