Last updated on
Company health
Ratings
Smarty description
Smarty is a cloud-based software that verifies and standardizes addresses from around the world. It helps businesses ensure their address data is accurate and reliable, improving operations like deliveries and marketing campaigns. Smarty offers tools for tasks like address autocomplete, validation, and converting addresses into geographic coordinates. It is known for its speed, ease of use, and reliable service.
Who is Smarty best for
Smarty is a top choice for businesses needing accurate address verification, especially in e-commerce, retail, and marketing. Users praise its speed and ease of use, noting its effectiveness for data cleansing and shipping. While some users mention a recent price increase and occasional address recognition issues, the overall sentiment is positive, highlighting reliable service and helpful customer support.
-
Best fit for small, medium, and enterprise businesses.
-
Ideal for Marketing & Advertising, Retail, and various other sectors.
Smarty features
| Supported Smarty offers address verification, ensuring accuracy and deliverability. |
| Supported Smarty supports geocoding in over 240 countries and territories. |
| Supported Smarty offers US and international address autocomplete. |
| Supported Smarty prioritizes user privacy through SOC 2 Type II certification and data privacy measures. |
| Supported Smarty supports reverse geocoding, converting coordinates to addresses. |
| Supported Smarty supports forward geocoding and converts addresses to coordinates. |
| Supported Smarty provides geocoding services for US and international addresses. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Smarty reviews
We've summarised 289 Smarty reviews (Smarty Capterra reviews and Smarty G2 reviews) and summarised the main points below.
- Fast and easy to use and integrate, especially via API.
- Reliable service with high uptime and quick response times.
- Accurate address verification and standardization, including international addresses.
- Excellent customer support, responsive and helpful.
- Useful for various purposes, including data cleansing, tax calculations, and shipping.
- Subscription model not ideal for all users; some prefer one-time purchases.
- Recent price increase of roughly 50% noted by several users.
- Lack of communication about new API releases.
- Occasional issues with valid addresses not being recognized.
- Limited address matching features; closest match suggestion desired.
Smarty pricing
The commentary is based on 74 reviews from Smarty Capterra reviews and Smarty G2 reviews.
Smarty offers address validation and geocoding with flexible subscription plans. While some users find the pricing fair and affordable, others mention recent price increases and a desire for usage-based pricing instead of subscriptions. Despite pricing concerns, many find the service valuable and cost-effective.
Users sentiment
See the Smarty pricing page.
-
Smarty has a free trial.
Professional
Includes up to 25,000 lookups / second
Free trial
1,000 lookups
Smarty alternatives
Precisely AddressesOffers additional property information such as ownership and zoning details. Has significantly more momentum in terms of website traffic growth.Read more
IncogniaBetter for mobile fraud detection, particularly for ride-sharing and food delivery. Grows faster and has better customer and reliability ratings.Read more
IT GlueBetter for IT documentation management. More suitable for IT professionals and MSPs.Read more
MyEmailVerifierBetter for verifying email addresses in bulk and improving email deliverability. Focuses on email list hygiene, identifying spam traps and disposable emails. Has a user-friendly interface and offers flexible, affordable pricing including pay-as-you-go. Note that users mention slow verification speed and limited payment options as potential drawbacks.Read more
Oz BiometryBetter for security and authentication use cases. Has a higher G2 rating and is growing faster. Focuses on finance, telecom, and aviation.Read more
JumpCloudBetter for managing users, devices, and access for mid-sized companies with diverse IT environments. Focuses on single sign-on, password management, and remote device management. Is growing faster.Read more
Smarty FAQ
What is Smarty and what does Smarty do?
Smarty is a cloud-based address verification and standardization software. It cleanses and validates global addresses, enhancing data quality for shipping, marketing, and other business operations. Known for speed, ease of use, and reliability, Smarty offers address autocomplete, geocoding, and reverse geocoding through an API.
How does Smarty integrate with other tools?
Smarty integrates with other tools primarily through its API. This allows developers to seamlessly incorporate address verification, autocomplete, and geocoding functionalities into various applications and workflows. It's praised for its easy integration process.
What the main competitors of Smarty?
Smarty's main competitors include Precisely Addresses, offering similarly robust global address verification and standardization. Other alternatives, although not direct competitors, offer related functionalities, like Incognia for location verification and fraud prevention.
Is Smarty legit?
Smarty is a legitimate software solution for address verification and standardization. It's known for its speed, ease of use, and accurate global coverage, making it a safe and reliable choice for businesses needing to manage address data efficiently. However, consider the recent price increase and subscription model when evaluating if it's the right fit for your needs.
How much does Smarty cost?
Smarty offers a free trial with 1,000 lookups. The Professional plan is $17 for up to 25,000 lookups per second. Custom enterprise pricing is also available. Contact Smarty for enterprise product pricing details.
Is Smarty customer service good?
Smarty's customer service is highly regarded. Users frequently praise the helpful and responsive support team for their quick responses and effective problem-solving. While occasional communication issues regarding new API releases have been reported, the overall sentiment towards Smarty's customer service is positive.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.