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Profitero

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Company health

Employee growth
3% increase in the last year
Web traffic
4% increase in the last quarter
Financing
January 2020 - $49M

Ratings

Glassdoor
4.2/5
(71)

Profitero description

Profitero is an e-commerce analytics platform that helps large brands improve their online sales. It provides data on product availability, pricing, and reviews from over 1,200 retailers in 70 countries. Profitero offers tools to improve product content, optimize online advertising, and automate tasks. Their goal is to provide a complete view of your online market presence and help you make better decisions.


What companies are using Profitero?

BAYER is using Profitero
BAYER
Kraft Heinz is using Profitero
Kraft Heinz
Zapier is used by BAYER, Kraft Heinz.

Who is Profitero best for

Profitero is an e-commerce analytics platform empowering large consumer brands to boost online sales. It offers valuable insights into product performance, competitor strategies, and market share analysis across 1,200+ retailers globally. Users praise Profitero's accurate data and user-friendly interface, especially for digital shelf optimization. However, some find the implementation process complex and desire expanded Asian market coverage.

  • Best fit for large enterprises.

  • Ideal for consumer brands.


Profitero features

Type in the name of the feature or in your own words tell us what you need
Supported

Profitero analyzes competitor sales data, including historical trends.

Supported

Profitero tracks competitor products, including pricing, sales, reviews, and marketing strategies.

Supported

Profitero offers listing optimization including product content, image, and search optimization.

Supported

Profitero analyzes market share for products, brands, and competitors.

Supported

Profitero analyzes competitor pricing strategies and compares prices across products and markets.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+1

Reliability and Performance

Strongly positive
+0.71

Scalability

Rather negative
-0.33

Profitero reviews

We've summarised 25 Profitero reviews (Profitero G2 reviews) and summarised the main points below.

Pros of Profitero
  • Provides valuable insights into product performance on retailer websites, aiding in content optimization.
  • Highly accurate data for digital shelf optimization and e-commerce health tracking.
  • User-friendly interface with a quick learning curve and excellent rollout support.
  • Robust Sales & Share module, considered one of the most powerful and reliable on the market.
  • Strong customer service and a responsive account team.
Cons of Profitero
  • Implementation process can be difficult and time-consuming, especially for large-scale deployments.
  • Limited data export capabilities.
  • Lacks integration with Amazon Advertising and KPIs like Share of Search or Share of Voice.
  • Category updates and new product additions require manual input and can be challenging.
  • Limited coverage of Asian markets and store-level data in certain regions.

Profitero pricing

The commentary is based on 4 reviews from Profitero G2 reviews.

Profitero's pricing is generally perceived as offering good value, with users highlighting the robust data and extensive support they receive. While some mention pricing as a possible drawback, others emphasize the significant return on investment through improved eCommerce performance and valuable market insights.

Users sentiment

Strongly positive
+1

Profitero alternatives

  • Logo of mindsite
    mindsite
    Better for medium-sized businesses. Provides real-time reporting. Profitero alternative; Profitero competitor. Grows slower than Profitero.
    Read more
  • Logo of Stackline
    Stackline
    Better fit for small and medium businesses. Lower rated by users. Has less momentum. Focuses on advertising performance and market trends. A Profitero alternative and competitor.
    Read more
  • Logo of Google Analytics
    Google Analytics
    Better for understanding website traffic and user behavior. Free to use. Broader industry applicability.
    Read more
  • Logo of DataHawk
    DataHawk
    Better data export capabilities and broader marketplace coverage. More affordable, but has less momentum. A Profitero competitor focused on actionable insights and AI-powered recommendations.
    Read more

Profitero FAQ

  • What is Profitero and what does Profitero do?

    Profitero is an e-commerce analytics platform empowering large brands to boost online sales. It provides data on product availability, pricing, and reviews from numerous retailers globally. Profitero offers tools for product content improvement, online advertising optimization, and task automation. It helps brands gain a complete view of their online market presence.

  • How does Profitero integrate with other tools?

    Profitero integrates with major retailers and marketplaces, providing direct access to sales and share data. It also offers API access for custom integrations and data export. However, users note it lacks integration with some advertising platforms and requires manual updates for certain product information.

  • What the main competitors of Profitero?

    Profitero's main competitors include Mindsite, Stackline, and DataHawk. These platforms offer similar e-commerce analytics capabilities, focusing on competitor analysis, market share tracking, and sales optimization. They serve as strong alternatives for businesses seeking to improve their online presence and sales performance.

  • Is Profitero legit?

    Yes, Profitero is a legitimate e-commerce analytics platform. It's known for its accurate data and robust sales analysis tools, though some users find the implementation process complex. Profitero is generally considered safe and reliable for optimizing online sales.

  • How much does Profitero cost?

    Profitero pricing is not publicly available. Contact Profitero directly for a customized quote based on your specific business needs and to determine if the product is worth it for you.

  • Is Profitero customer service good?

    Profitero's customer service is highly regarded. Users praise the responsive account team and helpful support staff who readily address questions and resolve issues. They are seen as partners who go above and beyond, offering valuable insights and support for e-commerce growth.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.