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Positional description
Positional is an SEO and content marketing platform designed for content and SEO teams. It offers tools for keyword research and tracking, content optimization, competitor analysis, and site auditing. Positional emphasizes data-driven insights to improve content performance and search rankings. Features include content heatmaps, AI detection, and an editorial calendar. Positional aims to streamline content workflows and improve SEO results, primarily for content-focused businesses.
Who is Positional best for
Positional is a content marketing and SEO platform designed for content and SEO teams of all sizes. It offers tools for keyword research and tracking, content optimization, competitor analysis, and site auditing. Positional helps businesses improve content performance and search rankings by offering data-driven insights, content heatmaps, and AI detection. Users appreciate the platform's data-driven approach and comprehensive features.
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Ideal for small to large businesses focused on content marketing, seeking improved SEO and streamlined workflows.
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Particularly well-suited for the Marketing and Advertising industry.
Positional features
| Supported Positional's Optimize tool provides intelligent recommendations for content optimization, including term frequency, related keywords, sentiment, readability, word count, and more. It helps improve the quality and relevance of both new and existing content. |
| Supported Positional's Optimize tool generates dynamic Unanswered Questions to identify gaps in existing content and provide suggestions for enriching content with missing information. |
| Supported Positional's Content Analytics tool provides granular heatmaps to visualize user behavior on web pages, including scroll depth, bounce rate, and time spent on individual paragraphs. This helps identify problematic sections and optimize content for better engagement. |
| Supported Positional's Content Analytics tool allows users to score pages based on UX metrics like scroll depth, bounce rate, and time on page, flagging underperforming pages and providing CTA placement recommendations. |
| Supported Positional's Buyer Journeys tool analyzes user flows from entry points to conversion pages to help optimize content within common user paths. It identifies areas of high engagement and drop-off points using Bounce View, and allows for customization with filters for starting points, ending points, and key engagement metrics. |
| Supported Positional's Internals tool finds contextual internal link opportunities in existing and new content. It provides website-wide suggestions, exportable via CSV, and prompts to add internal links in-context before publishing new content. |
| Supported Positional's Keyword Research tool provides data on monthly search volume, keyword difficulty, and keyword trendlines. It offers granular sort and filter capabilities, and allows users to save keywords into lists for future reference. |
Positional pricing
Users sentiment
See the Positional pricing page.
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Positional has a free plan.
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Positional has a free trial.
Free Tier
Limited access to Optimize (5 reports per month). Access to Site Audit.
Lite Tier
Optimize, Site Audit, Content Analytics, AutoDetect, data-driven recommendations, Google Docs integration.
Base Tier
Optimize, Site Audit, Content Analytics, AutoDetect, Keyword Tracking, Keyword Research, Competitor Research, Keyword Clustering, Internals, Editorial Calendar, dedicated support channel, optional onboarding session.
Growth Tier
Optimize, Site Audit, Content Analytics, AutoDetect, Keyword Tracking, Keyword Research, Competitor Research, Keyword Clustering, Internals, Editorial Calendar, Social Listening, Buyer Journeys, dedicated support channel, support via Zoom.
Positional alternatives
DemandJumpMore focused on campaign tracking and analysis. Well-regarded for its pillar-based marketing approach and competitor insights, but users have noted some software bugs and data inconsistencies. DemandJump has slower momentum compared to Positional.Read more
SurgeGraphBetter for users seeking AI writing assistance. SurgeGraph offers more robust content generation capabilities, unlike Positional, which lacks AI writing features. SurgeGraph has positive customer reviews, while there's no user feedback available for Positional. A Positional alternative, SurgeGraph is also more cost-effective with a free tier available.Read more
INK For AllBetter for content creation and optimization using AI. Focuses on assisting with writing and improving content quality and SEO. User reviews praise its helpful recommendations, but note occasional issues with AI-generated content and other features. Easy to use, but performance reliability is only moderate.Read more
LinkdexBetter suited for enterprise companies and agencies. Focuses on reporting, keyword rank tracking, and competitor analysis. Has slower momentum.Read more
SearchAtlasBetter for agencies and established brands. Well-suited for Media & Entertainment. Good user reviews for features like competitor analysis and AI content generation. However, note the higher price point and some user concerns about limited support and reporting customization.Read more
AuthoritasBetter for larger businesses and agencies managing international SEO for ecommerce sites. Authoritas is growing slower and offers more robust reporting, daily keyword rank tracking, and competitor insights. Users appreciate the comprehensive keyword tracking and customer support but dislike the UI complexity and limited backlink data. It is a Positional alternative and competitor.Read more
Positional FAQ
What is Positional and what does Positional do?
Positional is an SEO and content marketing platform that streamlines content workflows and boosts search rankings. It offers keyword research, content optimization, competitor analysis, and site auditing tools. Positional uses data-driven insights, content heatmaps, and AI detection to improve content performance.
How does Positional integrate with other tools?
Positional integrates with Google Search Console and Google Analytics to provide data-driven insights. It also offers integrations with content management systems (CMS) for seamless content publishing and optimization workflows. Further integration details are limited.
What the main competitors of Positional?
Alternatives to Positional include DemandJump, SurgeGraph, INK For All, Linkdex, SearchAtlas, and Authoritas. These platforms offer similar SEO and content marketing tools, including keyword research, content optimization, and competitor analysis. They cater to various business sizes and needs.
Is Positional legit?
Positional appears to be a legitimate SEO and content marketing platform. It offers various features like keyword research, content optimization, and competitor analysis. However, a significant decrease in LinkedIn employee growth raises some concerns. Further research is advised before committing.
How much does Positional cost?
Positional offers a free plan and three paid plans: Lite at $40/month, Base at $82/month, and Growth at $332/month. A 7-day free trial is available. Additional users can be added for $50/seat/month. Each plan offers increasing features and domain limits for enhanced SEO optimization and keyword research.
Is Positional customer service good?
There is no information available about Positional's customer service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.