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Phrasee description
Jacquard (formerly Phrasee) helps large companies create marketing messages for emails, texts, and online ads. This AI-powered tool generates a wide range of messages tailored to your brand's style and voice. It can also predict which messages will perform best and even personalize content for individual customers. Jacquard aims to improve customer engagement and increase marketing campaign success.
Who is Phrasee best for
Jacquard, formerly Phrasee, is an AI-powered copywriting tool ideal for medium-sized businesses seeking to enhance their marketing messages across email, text, and online ads. Users praise its data-driven optimization and wide range of generated copy, while some note the higher cost. It seamlessly integrates with platforms like Salesforce, offering A/B testing and multilingual support.
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Best for medium-sized businesses.
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Suitable for various industries, especially those focused on digital marketing.
Phrasee features
| Supported Phrasee supports multi-channel messaging, including email, SMS, and social media advertising. |
| Supported Phrasee uses AI to generate and optimize marketing messages, ensuring brand consistency. |
| Supported Phrasee optimizes campaigns with AI-generated content and real-time customization. |
| Supported Phrasee supports brand language and tone customization to ensure consistent brand voice. |
Phrasee reviews
We've summarised 24 Phrasee reviews (Phrasee G2 reviews) and summarised the main points below.
- Data-driven message optimization.
- Generates a wide range of marketing copy.
- Easy integration with platforms like Salesforce.
- A/B testing capabilities.
- Multilingual support.
- High cost, especially for small businesses.
- Limited customization options.
- Occasional slow performance.
- Requires technical knowledge and training.
Phrasee pricing
The commentary is based on 8 reviews from Phrasee G2 reviews.
Phrasee's AI-powered marketing copy generation receives positive feedback for its effectiveness and ease of use. However, reviewers consistently mention its high cost, particularly for smaller businesses, as a significant drawback. Some users also mention the need for technical knowledge for implementation.
Users sentiment
See the Phrasee pricing page.
Phrasee alternatives
WritecreamBetter fit for small to medium businesses. Broader industry applicability. More focused on diverse content creation tasks including social media posts and website copy. Has a rapidly growing user base and positive user reviews, particularly praising ease of use and content quality. However, users mention limitations with the credit system. Offers mobile apps. A good Phrasee alternative.Read more
Narrato WorkspaceBetter for content creation and team collaboration. More suitable for small to medium businesses and the software industry. Boasts higher user ratings and positive pricing sentiment.Read more
SimplifiedBetter for small and medium businesses. A broader alternative to Phrasee, encompassing graphic design, video editing, and social media management alongside AI writing. Suitable as a Phrasee competitor for organizations prioritizing an all-in-one marketing platform.Read more
AnywordBetter for small and medium businesses and various industries including healthcare, manufacturing, education, software, and marketing. A Phrasee alternative with wider adoption and positive user reviews regarding ease of use and content generation features.Read more
Appier AIQUABetter fit for mid-sized B2C businesses, especially in e-commerce, gaming, and retail. Focuses on personalized messaging across various channels including push notifications. Has more momentum currently. Provides SMS marketing features.Read more
SurgeGraphBetter for SEO and content creation. More suitable for small businesses. Higher ratings and positive user reviews.Read more
Phrasee FAQ
What is Phrasee and what does Phrasee do?
Phrasee (now Jacquard) uses AI to generate and optimize marketing messages for email, text, and online ads, ensuring brand consistency and improving campaign performance. It predicts which messages resonate best and personalizes content, primarily targeting large companies.
How does Phrasee integrate with other tools?
Phrasee integrates with various platforms, including Salesforce Marketing Cloud, Braze, and Adobe Campaign Manager. This allows for seamless campaign management and automated message delivery across different channels. It also supports API integrations for custom setups.
What the main competitors of Phrasee?
Alternatives to Phrasee include Writecream, Narrato Workspace, Simplified, Anyword, Appier AIQUA, and SurgeGraph. These competitors offer similar AI-powered copywriting and marketing automation solutions for businesses seeking enhanced content creation and campaign management.
Is Phrasee legit?
Phrasee is now Jacquard. It's a legitimate AI-powered marketing tool specializing in generating messages for emails, texts, and ads. User reviews praise its data-driven optimization but note its high cost and occasional slow performance.
How much does Phrasee cost?
Phrasee does not publicly disclose its pricing information. Contact their sales team to obtain a customized quote based on your specific needs and the features you are looking for.
Is Phrasee customer service good?
Customer reviews on Phrasee's support are mixed. While some users praise the excellent customer support and knowledgeable account team, others mention that support is "not that good". Most reviews focus on the software's functionality and ease of use rather than support experiences.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.