Last updated on
Company health
Ratings
Nightwatch description
Nightwatch is a search engine optimization (SEO) tool that helps businesses track their website's ranking in search results. This allows businesses to see how visible their website is to potential customers searching online. Nightwatch offers detailed reports, monitors website performance across multiple search engines, and provides insights to improve search engine ranking. The tool is designed to be scalable for businesses of all sizes and is used by marketing agencies and individual businesses alike.
Who is Nightwatch best for
Nightwatch is a robust SEO tool ideal for small businesses and marketing agencies seeking accurate rank tracking and detailed reporting. Users praise its intuitive interface and excellent customer support. However, some find the initial learning curve steep and the pricing high. Best for E-commerce, Education, Software, Marketing, and Non-profit sectors.
-
Best fit for small businesses and marketing agencies.
-
Ideal for businesses in E-commerce, Education, Software, Marketing, and Non-profit sectors.
Nightwatch features
| Supported Nightwatch supports keyword rank tracking across various search engines and locations. |
| Supported Nightwatch supports competitor keyword rank tracking and comparison. |
| Supported Nightwatch supports rank tracking on desktop and mobile devices. |
| Supported Nightwatch supports location-based rank tracking with high precision, down to zip codes. |
| Supported Nightwatch supports tracking SERP features, including featured snippets and local packs. |
| Supported Nightwatch supports white-label reports with custom branding, but with a monthly limit of 15. |
We evaluate the sentiment that users express about non-functional aspects of the software
Ease of Use
Nightwatch reviews
We've summarised 41 Nightwatch reviews (Nightwatch G2 reviews) and summarised the main points below.
- Highly accurate data and detailed reporting, enabling informed decisions.
- Customizable reports that are easy to share with clients.
- Intuitive user interface with a minimal learning curve.
- Excellent and responsive customer support.
- Regular updates and platform evolution.
- Initial learning curve can be steep due to the platform's extensive features.
- Typing exact values for conditions (like tags) is required, lacking auto-suggestions.
- High price point, especially for tracking more keywords.
- Limited competitor tracking at lower price points.
- Location tracking requires repetitive keyword additions for multiple zip codes.
Nightwatch pricing
The commentary is based on 7 reviews from Nightwatch G2 reviews.
Nightwatch offers a free version with accurate keyword rank tracking. While some users mention the need to upgrade for more features and the desire for lower prices, others highlight its value, stating it's "not cheap, but worth it" for accurate SERP tracking. A free trial is available to test its comprehensive SEO toolset.
Users sentiment
See the Nightwatch pricing page.
Nightwatch alternatives
Keyword.comMore user-friendly and has better customer support. Has grown faster than Nightwatch. Offers a free plan.Read more
PulnoBetter for small businesses. Focuses on identifying and explaining SEO issues. A Nightwatch alternative and competitor.Read more
SE RankingMore suitable for a broader audience, including various industries and business sizes. A good Nightwatch alternative for those seeking an all-in-one platform with more affordable pricing. It has more momentum in terms of website traffic and employee growth. Offers a wider range of features, including AI-powered overview tracking and on-page SEO analysis.Read more
SemrushBetter for broader marketing needs beyond SEO, including content marketing, competitor analysis, social media, and paid advertising. Has broader industry applicability and is growing faster. More suitable for enterprise companies.Read more
Right ChoiceBetter for managing local business listings, especially multi-location businesses. Has strong AI-powered features for content and review management. Is growing faster in website traffic. Focuses on local SEO for industries like healthcare, retail, and automotive.Read more
TrueRankerBetter for smaller businesses with a limited budget. Has grown faster than Nightwatch and offers positive pricing sentiment. Easier to use and implement. Lacks SERP features tracking and location-based rank tracking. Primarily focused on Google ranking.Read more
Nightwatch FAQ
What is Nightwatch and what does Nightwatch do?
Nightwatch is an SEO tool providing businesses with website ranking data across multiple search engines. It offers detailed reports, competitor analysis, and insights to improve search visibility. It's ideal for marketing teams and agencies seeking accurate rank tracking and reporting features.
How does Nightwatch integrate with other tools?
Nightwatch integrates with Google Analytics, Google Search Console, and other data sources to provide comprehensive SEO insights. It also supports data export and API access for custom integrations. This allows for a holistic view of website performance and streamlines reporting.
What the main competitors of Nightwatch?
Nightwatch's main competitors include Semrush, SE Ranking, and Nozzle. These SEO tools offer similar features such as rank tracking, competitor analysis, and reporting capabilities. While Semrush caters to various marketing needs, SE Ranking offers an all-in-one suite, and Nozzle focuses on enterprise-level SEO tracking.
Is Nightwatch legit?
Yes, Nightwatch is a legitimate SEO tool praised for accurate data and detailed reporting. It's ideal for marketing agencies and in-house teams needing to track keyword rankings and improve website performance. However, some users find the initial learning curve steep and the pricing high.
How much does Nightwatch cost?
I couldn't find pricing details for Nightwatch. For the most current pricing information, it's best to visit their official website or contact their sales team.
Is Nightwatch customer service good?
Nightwatch customer service is highly regarded by users, who describe the support team as "top-notch," "very quick," and readily available to provide helpful solutions. Users appreciate the prompt responses and assistance with issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.