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Looker Studio description
Looker Studio is a tool that helps you create visual reports and dashboards from your company's data. It connects to over 1,000 different data sources, allowing you to combine data and create interactive charts and graphs. You can easily share these reports with your team, ensuring everyone is working with consistent data. Looker Studio also offers pre-built templates and AI-powered features to automate report generation, saving you time and effort.
Who is Looker Studio best for
Looker Studio is a powerful data visualization and reporting tool ideal for small to medium businesses, especially those heavily reliant on the Google product ecosystem. Users praise its easy connection to various data sources, fast dashboard creation, and diverse data transformation capabilities. However, some users have noted slow loading times with large datasets and limited download options. Looker Studio is best suited for marketing professionals and business owners in industries like Marketing & Advertising, Finance, Retail, and Software/IT, who need to create visually appealing reports and dashboards from multiple data sources to inform data-driven decisions.
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Best for small to medium businesses leveraging the Google ecosystem.
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Ideal for Marketing & Advertising, Finance, Retail, and Software/IT companies.
Looker Studio features
| Supported Looker Studio supports interactive visualizations, including drill-down, filtering, and tooltips. |
| Supported Looker Studio supports bar, line, and pie charts, useful for various data visualization needs. |
| Supported Looker Studio supports commenting via annotations and tooltips on dashboards. |
| Supported Looker Studio allows combining multiple charts and data visualizations on customizable dashboards. |
| Supported Looker Studio generates customizable reports with charts, tables, and summaries, including export options. |
| Supported Looker Studio allows customizing colors, fonts, layouts, and annotations. |
| Supported Looker Studio supports connecting to various data sources, including databases, spreadsheets, and cloud services. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Looker Studio reviews
We've summarised 426 Looker Studio reviews (Looker Studio G2 reviews) and summarised the main points below.
- Easy to connect to various data sources, particularly within the Google ecosystem.
- Provides a fast and efficient way to create visually appealing dashboards and reports.
- Offers a wide range of data transformations and calculated fields.
- Useful for presenting complex data in a clean and understandable manner.
- Pre-built templates and themes simplify report creation.
- Slow loading times, especially with large datasets or blended data sources.
- Limited download options for reports (e.g., lack of direct PDF and Word export).
- Limited functionality for time comparisons and other advanced analytics.
- Connecting to non-Google platforms often requires paid connectors.
- Occasional bugs, glitches, and data syncing issues.
Looker Studio pricing
The commentary is based on 49 reviews from Looker Studio G2 reviews.
Looker Studio is praised for its free access and versatile data visualization capabilities. However, some users mention limitations with third-party platform integrations often requiring paid connectors. Others note occasional performance issues with large datasets.
Users sentiment
Looker Studio alternatives
MitzuMore focused on SaaS businesses. Better for those with limited data expertise wanting code-free analytics. Has more momentum.Read more
Google Data StudioFree to use. Broader industry applicability. Has more momentum. Seamless Google integrations. Data blending is difficult. Refresh rates can be slow. Limited customization options. Some third-party connectors are expensive. A strong Looker Studio competitor.Read more
AbacumBetter for financial planning and analysis for mid-sized and growing businesses. More focused on automating financial reporting, budgeting, forecasting, and scenario planning. Has more momentum currently.Read more
SAP HANA CloudBetter for enterprise-level reporting and analytics. More suitable for users comfortable with complex software. A Looker Studio alternative for large datasets and real-time analytics. Pricier with a steeper learning curve.Read more
Insight BIBetter fit for larger enterprises. More focused on finance, banking, insurance, and logistics. Has growing website traffic. Users highlight robust integrations and ease of data access but note limited visualizations and a steep learning curve. Looker Studio competitor and alternative.Read more
Chart.JsBetter for users with coding experience seeking a free, open-source charting library for basic visualizations on websites. Simpler, focused solution for embedding interactive charts directly into web pages.Read more
Looker Studio FAQ
What is Looker Studio and what does Looker Studio do?
Looker Studio, now called Google Looker Studio, transforms your data into interactive dashboards and reports. Connecting to diverse data sources, it facilitates data blending, visualization, and sharing, empowering data-driven decisions. Pre-built templates and AI features streamline report creation.
How does Looker Studio integrate with other tools?
Looker Studio integrates with over 1,000 data sources, including databases, spreadsheets, and cloud services. This allows users to combine data from various platforms and create comprehensive, interactive reports and dashboards. It works particularly well within the Google ecosystem.
What the main competitors of Looker Studio?
Top alternatives to Looker Studio include Datapad, Explo, Abacum, and Google Data Studio. These competitors offer similar features, such as data visualization, reporting, and dashboard creation, often with varying pricing models and target audiences.
Is Looker Studio legit?
Yes, Looker Studio is a legitimate and safe tool offered by Google. It's a popular choice for creating data visualizations and reports, connecting to various data sources and offering collaborative features. However, be aware of potential slow loading times and limited download options.
How much does Looker Studio cost?
Looker Studio is free to use. There is no pricing information available regarding paid plans or add-ons. Therefore, determining its overall worth depends entirely on your specific needs and how well the product features align with them.
Is Looker Studio customer service good?
Looker Studio's customer service receives mixed reviews. Some users appreciate the available resources like online courses and documentation, while others express frustration with the lack of direct support and slow response times for troubleshooting and platform issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.