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Identity description
Identity is a Microsoft product suite focused on security solutions for businesses. It offers tools to manage and protect user access, data, and applications. This suite helps businesses of all sizes stay secure by verifying user identities, safeguarding access to company resources, and meeting modern security and compliance requirements. Microsoft Identity stands out for its integration with other Microsoft products and services.
Who is Identity best for
Microsoft Identity is a robust security solution ideal for businesses using Microsoft products, especially those seeking strong MFA and SSO. Users praise its seamless integration with other Microsoft services and streamlined user management but note occasional notification delays and complex setup. It's best suited for organizations prioritizing security and integration with the Microsoft ecosystem.
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Ideal for small, medium, and large businesses.
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A good fit for software, IT, and telecommunications companies.
Identity features
| Supported Microsoft Entra ID supports multi-factor authentication and other secure authentication mechanisms. |
| Supported Microsoft Entra ID (formerly Azure Active Directory) supports defining and enforcing access policies to control access to sensitive data. |
| Supported Microsoft Identity protects PII using access controls, encryption, and redaction. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Identity reviews
We've summarised 912 Identity reviews (Identity G2 reviews) and summarised the main points below.
- Strong multi-factor authentication (MFA) capabilities.
- Seamless integration with other Microsoft products and services, including Office 365 and Azure.
- Streamlined user and group management.
- Granular control over user access and permissions with features like Conditional Access and Identity Protection.
- Occasional delays in receiving push notifications, especially for Azure Virtual Machines.
- Complexity in setup and configuration, particularly for organizations without dedicated IT teams.
- Limited customization options, especially for user interface and branding.
- Costly licensing for advanced features like P2, impacting smaller organizations.
Identity pricing
The commentary is based on 126 reviews from Identity G2 reviews.
While Entra ID is praised for its comprehensive features and seamless Microsoft integration, some reviewers find its licensing complex and costly, especially for smaller organizations. Advanced features often require premium subscriptions, impacting budget considerations.
Users sentiment
Identity alternatives
SecurityBetter suited for general security needs across various platforms. Not specifically focused on identity and access management.Read more
Microsoft 365 E5 ComplianceBetter for compliance and data governance for mid-sized and larger businesses. Focuses on regulatory requirements and sensitive data protection.Read more
User Protection SolutionsMore focused on general digital threats and data encryption. Has broader industry applicability but is declining in popularity.Read more
Human Defense PlatformMore focused on bot detection and online fraud prevention. Better customer support, but has less transparent pricing. Ideal for larger businesses focused on ad fraud and account security. Limited data retention and occasional dashboard performance issues.Read more
Microsoft Power PlatformBetter for business users wanting to analyze data, automate processes, and build custom applications with little to no coding. Focuses on user-friendliness and offers a diverse range of tools.Read more
ComplianceBetter for compliance and data governance. Lacks specific security features like MFA and SSO. Not focused on identity management. A broader, less specialized Identity alternative.Read more
Identity FAQ
What is Identity and what does Identity do?
Identity, a Microsoft security suite, manages and protects user access, data, and applications. It verifies user identities, safeguards company resources, and helps meet compliance needs. Its strength lies in seamless integration with other Microsoft products and services.
How does Identity integrate with other tools?
Identity, powered by Microsoft Entra ID, seamlessly integrates with other Microsoft products and services like Microsoft 365 and Azure. This integration streamlines user and group management, enabling efficient control over access and permissions.
What the main competitors of Identity?
Alternatives to Identity include Okta, Auth0, Ping Identity, ForgeRock, and OneLogin. These platforms offer similar identity and access management (IAM) capabilities, focusing on single sign-on, multi-factor authentication, and user lifecycle management. They often cater to diverse needs and integrate with various cloud and on-premise systems.
Is Identity legit?
Identity, or Microsoft Entra ID, is a legitimate security solution from Microsoft. It's known for robust multi-factor authentication and seamless integration with other Microsoft products. However, some users find the setup complex and the advanced features costly.
How much does Identity cost?
I cannot find pricing information for Identity. Contact the vendor directly to determine if Identity is worth the investment for your needs.
Is Identity customer service good?
Customer reviews on Identity's customer support are mixed. While some users mention helpful and responsive support, others report difficulty reaching support and slow response times. A few users note limited knowledge from support engineers.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.