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Format description
Format is a website builder specifically for creative professionals like photographers and designers to create online portfolios. It offers website templates, client galleries, file transfers, and e-commerce features to showcase work, manage clients, and sell online. Format emphasizes ease of use with its templates and design tools, but also provides SEO tools and custom code editing for more advanced users. It promises a professional online presence with high-quality image rendering and mobile optimization.
Who is Format best for
Format is a website builder designed for creative professionals to showcase and sell their work online. Users praise its easy-to-use interface, modern templates, and client proofing tools. However, some have noted issues with limited customization options and price increases. Format offers various pricing tiers, starting at $96/year.
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Best for small businesses and freelancers.
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Ideal for photographers, designers, and other creative professionals.
Format features
| Supported Format offers almost 100 customizable website templates. |
| Supported Format supports large file transfers up to 10GB via its PDF Transfer Tool. |
| Supported Format supports selling products and services online with self-fulfilled orders and no commission. |
| Supported Format supports client galleries where clients can favorite and download images. |
| Supported Format offers SEO tools like title customization, alt text, and sitemap generation. |
Format reviews
We've summarised 31 Format reviews (Format TrustPilot reviews and Format G2 reviews) and summarised the main points below.
- Easy-to-use interface and website builder.
- Excellent and responsive customer support.
- Clean, modern, and minimalist website templates.
- Client proofing and image delivery features.
- Poor quality automatic translations, especially in French.
- Unexpected price increases and difficulty canceling subscriptions.
- Limited template options and customization, particularly for mobile.
- Limited HTML/CSS customization without upgrading to a higher tier.
Format pricing
The commentary is based on 2 reviews from Format G2 reviews.
Format offers competitive pricing and affordable plans, especially for new users. A free trial is available. However, some users mention a lack of discounts for long-term subscribers and limitations on the most affordable plan regarding storage and features.
See the Format pricing page.
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Format has a free trial.
Basic
The Basic plan includes 10 website pages, 70 high-resolution images, and 2GB of file transfers. It also includes 10 client galleries and access to 1 chapter of the Photography Business Masterclass.
Pro
The Pro plan provides unlimited website pages, 1500 high-resolution images, 100GB of image storage, 15 minutes of hosted video, and 5GB of file transfers. It also includes a custom domain, 15 products in the online store, a 15% commission on the Format Marketplace, and 50 client galleries.
Pro Plus
The Pro Plus plan offers unlimited website pages, unlimited high-resolution images, 1TB of storage, 120 minutes of hosted video, and 10GB of file transfers. It also includes a custom domain, 1000 products in the online store, a 5% commission on the Format Marketplace, priority customer support, the full Photography Business Masterclass, and 250 client galleries.
Format alternatives
PortfolioboxBetter fit for users seeking a free custom domain and professional email. Has more affordable pricing plans. Format alternative experiencing slower growth.Read more
PixpaBetter for users in media and entertainment. Has more built-in features for selling photos as prints and downloads. Format is growing faster.Read more
CanvaBetter for casual users and quick designs. Wider industry application. Has more momentum. More versatile design tool, not focused on portfolios. Canva is a good Format alternative.Read more
MorphicBetter for businesses seeking AI-powered design automation. Caters to a wider range of industries. Format is growing faster. Format offers more extensive features for creatives, including client proofing and file transfer. Morphic has less flexible customization. Format offers more templates.Read more
LimeyBetter for users seeking free website options and basic landing pages. Focuses on ease of use, speed, and integrations with other tools. A Format competitor and alternative, Limey is growing slower than Format. It offers URL shortening and QR code tools.Read more
SitegaloreBetter for businesses wanting to offer website building services to their clients. Caters specifically to web hosting companies, internet providers, and domain registrars. A Sitegalore alternative for creatives seeking portfolio tools.Read more
Format FAQ
What is Format and what does Format do?
Format is a website builder designed for creative professionals to showcase and sell their work online. It offers customizable templates, client galleries, e-commerce features, and tools for file sharing and SEO. Format balances ease of use with advanced customization options, aiming for a professional online presence.
How does Format integrate with other tools?
Format integrates with Lightroom for seamless photo importing. It also offers tools for social media integration and SEO optimization. Further integration details are limited, but Format's focus is on providing built-in tools for a streamlined creative workflow.
What the main competitors of Format?
Format's main competitors include portfolio website builders like Portfoliobox and Pixpa, as well as more general website builders like Canva and Limey. Sitegalore, while a website builder, focuses on white-labeling for businesses, not individual portfolios.
Is Format legit?
Format offers user-friendly website templates and client galleries ideal for showcasing creative work. However, some users have reported limited customization options and unexpected price increases. Consider exploring Format alternatives if these are critical factors for your website needs.
How much does Format cost?
Format's pricing includes the Basic plan at $96/year, Pro at $132/year, and Pro Plus at $156/year. A 14-day free trial is available. Add-ons like branded email ($72/year) and website building services are also offered. Is Format worth it with these product pricing options? The value depends on your specific needs and budget.
Is Format customer service good?
Format's customer service is generally considered excellent and responsive. Users frequently praise the helpful and readily available support team. While there are some negative comments regarding pricing and plan cancellation, positive feedback about customer service is more prevalent.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.