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Cloudinary description
Cloudinary is an image and video management platform that helps businesses deliver better visual experiences online. It offers tools to optimize, transform, and deliver images and videos, ensuring fast loading times and high quality across websites and apps. Used by companies like Bombas and Peloton, Cloudinary simplifies how you manage your visual content, leading to happier customers and improved results.
Who is Cloudinary best for
Cloudinary is a top choice for businesses needing to streamline visual content management. It's praised for its fast CDN, easy image/video transformations, and excellent customer support. However, some users find the pricing high and the interface clunky. If your business prioritizes visual content and needs a robust platform, Cloudinary is worth considering despite these drawbacks.
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Ideal for small, medium, and enterprise businesses.
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Best fit for E-commerce, Media & Entertainment, and Software businesses.
Cloudinary features
| Supported Cloudinary supports lossy compression using the fl_lossy flag for URLs. |
| Supported Cloudinary supports resizing images using URL parameters or SDKs. |
| Supported Cloudinary supports adding various effects to videos, including blurring, reversing, and adding noise. |
| Supported Cloudinary supports video trimming through its transformation features and Node.js SDK. |
| Supported Cloudinary supports WebP format for images, improving website performance. |
| Supported Cloudinary supports lossless image formats like PNG, GIF, and WebP. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Ease of Use
Reliability and Performance
Cloudinary reviews
We've summarised 102 Cloudinary reviews (Cloudinary GetApp reviews, Cloudinary TrustPilot reviews, Cloudinary Capterra reviews and Cloudinary G2 reviews) and summarised the main points below.
- Fast and reliable CDN service, improves website performance.
- Easy image and video transformations, resizing, and optimization.
- Excellent customer support, responsive and helpful.
- Seamless integrations with various platforms and CMS systems.
- Generous free tier for smaller projects.
- High pricing, especially for larger bandwidth needs.
- Admin console/Media Library UI can be clunky and unintuitive.
- Documentation can be disorganized and hard to navigate.
- Limited control over granular user permissions in the console.
- Vendor lock-in is a concern due to the extensive ecosystem.
Cloudinary pricing
The commentary is based on 17 reviews from Cloudinary Capterra reviews, Cloudinary G2 reviews and Cloudinary TrustPilot reviews.
Cloudinary's pricing is generally considered competitive and affordable, especially the free tier. However, some users have found the pricing structure complex and scaling costs unpredictable. Others have noted implementation costs can be high for small businesses and individuals. Flexibility with payment terms is a plus.
Users sentiment
See the Cloudinary pricing page.
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Cloudinary has a free plan.
Free
Start exploring Programmable Media APIs today. This plan includes Upload widget, API, and search, Remote fetch, auto-backup, and revision tracking, Image and video transformations, Video transcoding and adaptive streaming, High performance delivery through a CDN, Support - forums, tickets, and email, Access to free add-ons.
Plus
Extend your team’s digital media capabilities for websites & apps. This plan includes Backup to your own S3 bucket, Auto-tagging based search, Access to free and paid add-ons, Expedited support, Allowlist/Blocklist asset access, Video Bandwidth Boost 2:1, Role-based multi-user administration.
Advanced
Engaging visual experiences with advanced features. This plan includes Custom domain (CNAME) support, Optional HTTPS SSL Certificate, Authentication Options.
Enterprise
Includes enhanced features, security, support, and services. This plan includes Security and compliance review, Multi-CDN and enterprise-grade infrastructure, Enterprise SLAs and support, Designated customer success manager, Custom contracts and invoicing, User management (SSO, provisioning API).
Cloudinary alternatives
GumletMore focused on video features like video hosting and streaming. Caters to a wider range of industries including healthcare, finance, and manufacturing. Has slower momentum.Read more
ImageKitBetter fit for medium-sized businesses in software and tech. A Cloudinary competitor and alternative, ImageKit is growing slower and less suited for media and marketing.Read more
CatsyBetter for manufacturers, retailers, and distributors needing combined DAM and PIM. Higher rated by users. More suitable for enterprise businesses. Caters specifically to e-commerce, retail, consumer goods, and marketing/advertising.Read more
AdiloBetter for users focused on video hosting, marketing tools, and security options like anti-piracy measures. A Cloudinary alternative specializing in video. Caters to education, marketing, and software industries. Higher rated by users on G2 and TrustPilot.Read more
ImgkitsMore focused on providing artistic filters and AI-powered background removal. Has less momentum compared to Cloudinary. Caters to a more niche market. No user reviews or ratings available.Read more
echo3DBetter for 3D asset management and AR/VR workflows. Caters to education, manufacturing, and healthcare industries. More intuitive user interface, but potentially slower load times and less developed documentation. A Cloudinary competitor and alternative.Read more
Cloudinary FAQ
What is Cloudinary and what does Cloudinary do?
Cloudinary is a cloud-based image and video management platform that optimizes, transforms, and delivers visual media. It provides tools for resizing, compression, and adding effects, improving website performance and user experience. Cloudinary is used by companies like Bombas and Peloton to manage and deliver rich visual content.
How does Cloudinary integrate with other tools?
Cloudinary seamlessly integrates with various platforms and CMS systems. It offers robust APIs and SDKs for popular programming languages, facilitating smooth incorporation into existing workflows. This simplifies development and streamlines content management.
What the main competitors of Cloudinary?
ImageKit, Gumlet, and Brandfolder are some of Cloudinary's main competitors. These platforms offer similar image and video management capabilities, including optimization, transformation, and delivery. For 3D content management, echo3D is a relevant alternative.
Is Cloudinary legit?
Yes, Cloudinary is a legitimate and safe platform used by many reputable companies. It's known for its reliable CDN, image and video transformation capabilities, and excellent customer support. However, potential users should be aware of the pricing structure as some users have found it expensive.
How much does Cloudinary cost?
Cloudinary's pricing includes a free plan, a Plus plan at $89/month, an Advanced plan at $224/month, and a custom-priced Enterprise plan. Is Cloudinary worth it? The free plan is great for exploring, while paid plans offer enhanced features for businesses with growing digital media needs.
Is Cloudinary customer service good?
Cloudinary's customer service receives positive feedback, with users highlighting the helpful and responsive support team. While some users find the platform complex and pricing unclear, many praise the support team's professionalism and effectiveness in resolving issues.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.