Last updated on
Company health
Ratings
Amplitude Audiences description
Amplitude Audiences helps businesses personalize how they interact with customers. Using product data and smart technology, it identifies groups of users with similar behaviors. This allows you to tailor messages and offers without needing a team of tech experts. The goal is to create a more personalized customer experience which should lead to better results for your business.
Who is Amplitude Audiences best for
The ideal customer for Amplitude Audiences is a mid-sized company seeking to leverage product data for personalized customer interactions. They are comfortable with product analytics and looking for a platform to refine their messaging and engagement strategies based on user behavior. Users praise Amplitude Audiences for its intuitive interface and robust segmentation capabilities, making it ideal for businesses aiming to enhance customer experiences and drive conversions.
-
Ideal for mid-sized businesses seeking enhanced customer segmentation and personalized messaging.
-
While industry agnostic, Amplitude Audiences is particularly well-suited for businesses already invested in product analytics.
Amplitude Audiences features
Supported Amplitude Audiences supports real-time segmentation for creating highly targeted campaigns. |
Supported Amplitude Audiences can export segments to email platforms. |
Supported Amplitude Audiences allows segmenting users based on their actions like adding items to cart. |
Supported Amplitude Audiences supports segmentation using demographic data. |
Supported Amplitude Audiences uses AI to predict user behavior and create segments based on it. |
Supported Amplitude Audiences supports contact list segmentation based on various criteria. |
Amplitude Audiences reviews
We've summarised 49 Amplitude Audiences reviews (Amplitude Audiences G2 reviews) and summarised the main points below.
- Amplitude Audiences is praised for its intuitive user interface and ease of use, even for beginners.
- The platform excels at segmentation and cohort analysis, allowing for in-depth user behavior analysis.
- Real-time analytics and data visualization capabilities are highly appreciated.
- Seamless integration with Google and Meta platforms is a significant advantage for targeted advertising.
- Data export limitations are a common frustration, especially for large datasets.
- Some users find the settings and documentation unclear, making it difficult to learn and utilize the platform effectively.
- Limited customization options for data visualization and reporting are a drawback for some.
- Integration issues with platforms beyond Google and Meta are reported by some users, limiting its versatility.
Amplitude Audiences pricing
The commentary is based on 2 reviews from Amplitude Audiences G2 reviews.
Amplitude offers four plans: Starter, Plus, Growth, and Enterprise. The Starter plan is free and includes up to 50K MTUs, analytics, Session Replay, feature flags, Web Experimentation, and unlimited sources and destinations. The Plus plan starts at $49/month (billed annually) and adds features like unlimited product analytics, behavioral cohorts, and custom audiences. The Growth and Enterprise plans require contacting sales for custom pricing and offer additional features for scaling businesses and larger enterprises.
See the Amplitude Audiences pricing page.
-
Amplitude Audiences has a free plan.
Up to 50K MTUs, out-of-the-box analytics and templates, Session Replay, unlimited feature flags, Web Experimentation, unlimited sources and destinations, and access to community and academy.
Everything in Starter, plus up to 300K MTUs, unlimited product analytics, behavioral cohorts, feature tagging, segmentation for Web Experimentation, custom audiences and syncs, and online customer support.
Everything in Plus, plus custom MTU volume, advanced behavioral analysis, causal insights and monitoring, Feature Experimentation, code editor for Web Experimentation, real-time streaming and syncs, predictive audiences, and customer support.
Everything in Growth, plus custom MTU volume, cross-product analysis, advanced data and permission controls, mutual exclusion groups to scale A/B tests, multi-armed bandit experiments, predictive audiences, and assigned account manager.
Amplitude Audiences alternatives
Amplitude Audiences FAQ
Amplitude Audiences is a platform that helps businesses create personalized customer experiences. Using product data, it segments users based on behavior, allowing for targeted messaging and offers. This results in a more personalized customer journey and stronger business outcomes.
What is Amplitude Audiences and what does Amplitude Audiences do?
Amplitude Audiences is a platform that helps businesses create personalized customer experiences. Using product data, it segments users based on behavior, allowing for targeted messaging and offers. This results in a more personalized customer journey and stronger business outcomes.
Amplitude Audiences offers product integrations with tools like Facebook Ads and Google Ads. This allows you to leverage your segmented audiences for targeted advertising campaigns on these platforms.
How does Amplitude Audiences integrate with other tools?
Amplitude Audiences offers product integrations with tools like Facebook Ads and Google Ads. This allows you to leverage your segmented audiences for targeted advertising campaigns on these platforms.
Top competitors of Amplitude Audiences include Bloomreach, Smart Retail, and Netcore Cloud. These platforms offer similar features for personalizing customer experiences, leveraging product data, and segmenting audiences for targeted messaging.
What the main competitors of Amplitude Audiences?
Top competitors of Amplitude Audiences include Bloomreach, Smart Retail, and Netcore Cloud. These platforms offer similar features for personalizing customer experiences, leveraging product data, and segmenting audiences for targeted messaging.
Amplitude Audiences can be a valuable tool for personalizing customer interactions, especially for mid-sized businesses already familiar with product analytics. However, potential users should be aware of user feedback regarding limitations in data export and integration capabilities.
Is Amplitude Audiences legit?
Amplitude Audiences can be a valuable tool for personalizing customer interactions, especially for mid-sized businesses already familiar with product analytics. However, potential users should be aware of user feedback regarding limitations in data export and integration capabilities.
Amplitude Audiences offers a free Starter plan and a Plus plan for $49/month. To get pricing for the Growth and Enterprise plans you need to contact sales. The best plan for you will depend on the size of your business and the features you need.
How much does Amplitude Audiences cost?
Amplitude Audiences offers a free Starter plan and a Plus plan for $49/month. To get pricing for the Growth and Enterprise plans you need to contact sales. The best plan for you will depend on the size of your business and the features you need.
There is no information available about Amplitude Audiences' customer service quality.
Is Amplitude Audiences customer service good?
There is no information available about Amplitude Audiences' customer service quality.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.