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Amplitude Audiences description
Amplitude Audiences helps businesses personalize how they interact with customers. Using product data and smart technology, it identifies groups of users with similar behaviors. This allows you to tailor messages and offers without needing a team of tech experts. The goal is to create a more personalized customer experience which should lead to better results for your business.
Who is Amplitude Audiences best for
The ideal customer for Amplitude Audiences is a mid-sized company seeking to leverage product data for personalized customer interactions. They are comfortable with product analytics and looking for a platform to refine their messaging and engagement strategies based on user behavior. Users praise Amplitude Audiences for its intuitive interface and robust segmentation capabilities, making it ideal for businesses aiming to enhance customer experiences and drive conversions.
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Ideal for mid-sized businesses seeking enhanced customer segmentation and personalized messaging.
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While industry agnostic, Amplitude Audiences is particularly well-suited for businesses already invested in product analytics.
Amplitude Audiences features
| Supported Amplitude Audiences supports real-time segmentation for creating highly targeted campaigns. |
| Supported Amplitude Audiences can export segments to email platforms. |
| Supported Amplitude Audiences allows segmenting users based on their actions like adding items to cart. |
| Supported Amplitude Audiences supports segmentation using demographic data. |
| Supported Amplitude Audiences uses AI to predict user behavior and create segments based on it. |
| Supported Amplitude Audiences supports contact list segmentation based on various criteria. |
Amplitude Audiences reviews
We've summarised 49 Amplitude Audiences reviews (Amplitude Audiences G2 reviews) and summarised the main points below.
- Amplitude Audiences is praised for its intuitive user interface and ease of use, even for beginners.
- The platform excels at segmentation and cohort analysis, allowing for in-depth user behavior analysis.
- Real-time analytics and data visualization capabilities are highly appreciated.
- Seamless integration with Google and Meta platforms is a significant advantage for targeted advertising.
- Data export limitations are a common frustration, especially for large datasets.
- Some users find the settings and documentation unclear, making it difficult to learn and utilize the platform effectively.
- Limited customization options for data visualization and reporting are a drawback for some.
- Integration issues with platforms beyond Google and Meta are reported by some users, limiting its versatility.
Amplitude Audiences pricing
The commentary is based on 2 reviews from Amplitude Audiences G2 reviews.
Amplitude Audiences receives mixed reviews on its pricing. Some users appreciate the robust features and generous lookback window, but others find the pricing structure expensive, especially for users with unique content needs or those requiring a higher number of live sync audiences.
Users sentiment
See the Amplitude Audiences pricing page.
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Amplitude Audiences has a free plan.
Starter
For individuals and explorers getting started. Includes features like limited MTUs, out-of-the-box analytics and templates, session replay, unlimited feature flags, web experimentation, segmentation for experimentation, online customer support, access to community and academy.
Plus
For small teams finding product-market fit. Includes everything in Starter, plus: unlimited MTUs, behavioral cohorts, segmentation for web experimentation, content audiences and syncs.
Growth
For businesses looking to scale. Includes everything in Plus, plus: custom MTU volume, advanced behavioral analytics, causal insights and monitoring, code editor for web experimentation, real-time streaming and syncs, onboarding and customer success.
Enterprise
For larger enterprises with complex requirements. Includes everything in Growth, plus: custom MTU volume, cross-product analysis, advanced data and permission controls, feature experimentation, mutual exclusion groups, multi-armed bandit experiments, predictive audience manager, assigned account manager.
Amplitude Audiences alternatives
Bloomreach
More focused on e-commerce, Bloomreach serves a wider range of industries and company sizes. It has received more positive user reviews for its customer support and customization options. However, some users find its pricing to be high and its email builder difficult to use.
Smart Retail
More focused on providing a personalized shopping experience for brick and mortar retail businesses. It is growing faster and has more momentum.
Netcore Customer Engagement and Experience Platform
Better for larger companies. More focused on e-commerce and retail. Users praise its intuitive design and email deliverability. However, occasional glitches and limited customization options are mentioned as drawbacks. Pricing is viewed as more positive.
Mailchimp All-in-One Marketing Platform
Better for businesses focused on email marketing and wider industry application. It is growing faster and is better for enterprise customers.
HubSpot Marketing Hub
Better for companies of all sizes. It has more momentum and is better for a wider range of industries. Offers a more comprehensive set of features and better customer service.
Zendesk Support Suite
Better for customer service management in various industries such as tech, retail, finance, education, and healthcare. It is growing faster and has garnered more user reviews.
Amplitude Audiences FAQ
What is Amplitude Audiences and what does Amplitude Audiences do?
Amplitude Audiences is a platform that helps businesses create personalized customer experiences. Using product data, it segments users based on behavior, allowing for targeted messaging and offers. This results in a more personalized customer journey and stronger business outcomes.
How does Amplitude Audiences integrate with other tools?
Amplitude Audiences offers product integrations with tools like Facebook Ads and Google Ads. This allows you to leverage your segmented audiences for targeted advertising campaigns on these platforms.
What the main competitors of Amplitude Audiences?
Top competitors of Amplitude Audiences include Bloomreach, Smart Retail, and Netcore Cloud. These platforms offer similar features for personalizing customer experiences, leveraging product data, and segmenting audiences for targeted messaging.
Is Amplitude Audiences legit?
Amplitude Audiences can be a valuable tool for personalizing customer interactions, especially for mid-sized businesses already familiar with product analytics. However, potential users should be aware of user feedback regarding limitations in data export and integration capabilities.
How much does Amplitude Audiences cost?
Amplitude Audiences offers a free Starter plan and a Plus plan for $49/month. To get pricing for the Growth and Enterprise plans you need to contact sales. The best plan for you will depend on the size of your business and the features you need.
Is Amplitude Audiences customer service good?
There is no information available about Amplitude Audiences' customer service quality.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.