ZoomInfo Sales vs Apollo.io
ZoomInfo Sales and Apollo.io are both powerful sales intelligence platforms. ZoomInfo Sales excels in data breadth and CRM integrations, while Apollo.io shines in AI-powered tools and automation. The best choice depends on your specific needs and budget.
At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.
This comparison was created by analysing 5569 reviews and 60 websites, saving 1 day, 7 hours, 26 minutes of reading.
About
About
Summary
Summary
Relative strengths of ZoomInfo Sales (compared to Apollo.io)
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Larger database of companies and contacts, providing broader coverage.
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Superior firmographic data enrichment, including company size, industry, and revenue.
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Stronger integrations with CRM systems for seamless data synchronization.
Relative weaknesses of ZoomInfo Sales (compared to Apollo.io)
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Data accuracy concerns, with reports of outdated or inaccurate contact information.
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Higher pricing, potentially less accessible for smaller businesses.
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Limited export functionality, restricting large-scale data manipulation.
Who is using ZoomInfo Sales and Apollo.io?
Who is using ZoomInfo Sales and Apollo.io?
Who should use ZoomInfo Sales VS. Apollo.io
Who should use ZoomInfo Sales VS. Apollo.io
ZoomInfo Sales is a robust sales intelligence platform ideal for mid-size to large B2B organizations. Users praise its intuitive interface and powerful search filters, enabling efficient lead identification and CRM integration. However, some users have noted concerns about data accuracy, geographic limitations, and pricing. Consider ZoomInfo Sales if your sales team needs comprehensive contact data and streamlined lead generation, but be mindful of potential data accuracy issues and regional limitations.
Apollo.io is a sales platform that helps businesses find new customers and close deals faster. Users praise its robust database and powerful search filters, enabling precise lead identification. The email automation features are also appreciated for streamlining outreach. However, some users have reported issues with data accuracy and the LinkedIn integration. Apollo.io offers a free plan and tiered paid options to suit different budgets and needs.
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Best for medium to large B2B companies.
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Strong fit for Finance, IT, and Education sectors.
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Ideal for sales teams of all sizes, from small businesses to large enterprises.
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Suitable for businesses across various industries, including healthcare, finance, e-commerce, and more.
ZoomInfo Sales and Apollo.io features
Supported Partially supported Not supported Type in the name of the feature or in your own words tell us what you need
ZoomInfo Sales and Apollo.io features
- Contact and Company DataSupported
ZoomInfo Sales provides access to contact and company data, enabling go-to-market strategies.
SupportedApollo.io provides access to contact and company data.
- AI Email AssistantSupported
ZoomInfo offers an AI Email Assistant within ZoomInfo Copilot to automate and personalize sales emails.
SupportedApollo.io offers AI-powered email generation, personalization, and automation to improve sales engagement.
- AI-Powered Meeting ToolsSupported
ZoomInfo offers AI-powered tools like conversation intelligence and real-time alerts, improving meeting effectiveness.
SupportedApollo.io offers AI-powered meeting tools with insights and automation.
- Email enrichmentSupported
ZoomInfo Sales enriches lead data with verified emails and syncs it with CRM systems.
SupportedApollo.io allows enriching data with verified email addresses from a large database and validates their accuracy using integrations with various tools. It also supports automated enrichment and integrates with CRMs for data freshness.
- Lead routingSupported
ZoomInfo Sales automatically routes leads based on criteria like company size, industry, and geography.
SupportedApollo.io allows for automatic lead routing based on various criteria like company size, industry, territory, etc. It integrates with CRMs to assign reps based on ownership and can prioritize leads based on specific criteria using its inbound router.
- Firmographics enrichmentSupported
ZoomInfo Sales offers firmographic data enrichment including company size, industry and revenue.
SupportedApollo.io supports enriching lead data with firmographic information such as company size, industry, revenue.
Qualities
Qualities
- Value and Pricing Transparency-0.3Rather negative sentiment+0.03Neutral sentiment
- Customer Service+0.76Strongly positive sentiment+0.2Neutral sentiment
- Ease of Use+0.85Strongly positive sentiment+0.81Strongly positive sentiment
- Reliability and Performance+0Neutral sentiment+0.08Neutral sentiment
- Ease of Implementation+0.45Rather positive sentiment+0.45Rather positive sentiment
- Scalability-0.33Rather negative sentiment+0.48Rather positive sentiment
ZoomInfo Sales and Apollo.io Pricing
User sentiment
See full Pricing page
User sentiment
See full Pricing page
ZoomInfo Sales and Apollo.io review insights
5509 reviews analysed from and
ZoomInfo Sales and Apollo.io review insights
Users love
- The platform offers a vast database of companies and contacts.
- Intuitive and user-friendly interface is frequently praised.
- Advanced search filters allow for granular and efficient lead identification.
- Seamless integration with popular CRM systems like Salesforce.
- Apollo.io boasts a robust and extensive database of contacts and companies, making it easy to find potential leads.
- The platform offers powerful search filters and criteria, allowing users to narrow down their searches with precision.
- The email automation and sequencing features streamline outreach efforts, saving users time and effort.
- The free plan offers a generous amount of features and credits, making it a great starting point for small businesses or individuals.
Users dislike
- Data accuracy is a major concern, with frequent mentions of outdated or inaccurate contact information, especially for phone numbers.
- Geographic coverage is limited, with a heavy emphasis on North America and weaker data for other regions like APAC.
- Pricing is high and considered expensive by many users, particularly for smaller businesses.
- Limited export functionality can be frustrating for users who need to work with large lists.
- Data accuracy can be unreliable, with many users reporting incorrect or outdated contact information.
- The LinkedIn integration can be glitchy and unreliable, sometimes failing to sync or pull accurate data.
- The user interface, while generally functional, can feel clunky and overwhelming, especially for new users.
- Customer support response times can be slow, especially for complex issues, and often requires multiple follow-ups.
ZoomInfo Sales and Apollo.io Ratings
ZoomInfo Sales and Apollo.io Ratings
G24.4/5(2524)
Glassdoor3.8/5(1631)
- G24.8/5(2666)
Capterra4.6/5(319)- Glassdoor3.9/5(150)
Company health
Company health
Employee growth
Web traffic
Financing
How do ZoomInfo Sales and Apollo.io compare in data accuracy for international contacts?
Which platform better integrates with existing CRM systems for smoother workflows?
What are the advantages of ZoomInfo Sales?
What are the disadvantages of ZoomInfo Sales?
Alternatives to ZoomInfo Sales and Apollo.io
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
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