Zonka Feedback vs Loop Feedback

by Gralio Feb 05, 2025

Zonka Feedback and Loop Feedback both aim to improve customer experience through feedback collection and analysis. Zonka Feedback provides a broader set of features and integrations, while Loop Feedback emphasizes real-time analysis and automated actions based on feedback.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 138 reviews and 60 websites, saving 1 hour, 16 minutes of reading.

Zonka Feedback

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Loop Feedback

Website Twitter

About

Zonka Feedback is a survey and customer experience management platform that helps businesses gather and understand feedback from customers and employees. It allows you to create and send surveys across different channels like email, SMS, and your website, and then analyze the results in real-time. Zonka Feedback offers tools to measure key metrics like NPS (customer loyalty), CSAT (customer satisfaction), and CES (customer effort). It also integrates with popular CRM and helpdesk software. Zonka Feedback aims to help you improve customer experience, build stronger relationships, and make better business decisions based on feedback data.

Loop Feedback is a customer experience management tool that lets you create and send surveys across different channels like email, SMS, and even kiosks. It's designed to help you understand customer satisfaction and loyalty by analyzing feedback in real-time. You can track metrics like Net Promoter Score and measure customer effort. Loop Feedback also offers tools for closing the feedback loop by automating actions based on responses, helping you resolve issues quickly and improve customer experience.

Summary

Main difference

Zonka Feedback is a comprehensive survey and customer experience management platform suitable for businesses seeking a wide range of feedback channels and integrations. Loop Feedback focuses on real-time feedback analysis and automated actions, ideal for businesses prioritizing immediate response to customer feedback.

Relative strengths of Zonka Feedback (compared to Loop Feedback)

Offers a free plan and broader range of pricing options.
Supports a wider range of feedback channels (email, SMS, website, mobile app, kiosk).
Integrates with popular CRM and helpdesk software.

Relative weaknesses of Zonka Feedback (compared to Loop Feedback)

Limited user licenses per subscription can be a constraint.
Some users find the pricing expensive compared to alternatives.
API documentation may not always be up-to-date.

Who should use Zonka Feedback VS. Loop Feedback

Zonka Feedback is a customer experience management platform ideal for businesses seeking to enhance customer relationships and improve service quality. Users praise its easy setup, seamless integrations, and responsive customer support. However, some find the pricing and user license limits to be drawbacks. With features like AI-powered surveys and omnichannel feedback collection, Zonka Feedback helps organizations gather actionable insights to make data-driven decisions.

Loop Feedback is a customer experience management tool ideal for medium-sized businesses seeking to gather customer feedback across multiple channels. It helps track key metrics like Net Promoter Score and customer effort, enabling businesses to understand customer satisfaction and loyalty. With real-time analytics and automated actions, Loop Feedback helps resolve issues quickly and improve customer experience.

Best fit for small, medium, and large businesses.
Suitable for various sectors, including E-commerce, Healthcare, Finance, and more.

Best for medium-sized businesses.
Suitable for various industries.

Zonka Feedback and Loop Feedback features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI-powered surveys

Supported

Zonka Feedback uses AI to create, analyze surveys, and understand customer sentiment.

Unknown

Loop Feedback might offer AI capabilities but it is not confirmed.
Omnichannel feedback

Supported

Zonka Feedback supports feedback collection via email, SMS, website, mobile app, and kiosk.

Unknown

Loop Feedback is a customer feedback platform, but its omnichannel capabilities are unclear.
Feedback modules

Supported

Zonka Feedback offers various feedback modules, including customizable surveys and in-product feedback.

Supported

Loop Feedback supports feedback modules through surveys and multi-channel distribution.
Data analysis integration

Partially supported

Zonka Feedback might integrate with Zoho Analytics via its API or Zapier.

Partially supported

Loop Feedback integrates with Tableau and potentially other tools via Zapier.
Internal commenting

Partially supported

Internal commenting is supported for individual feedback responses, but not for shared surveys or results.

Not supported

Loop Feedback does not appear to support internal commenting.
Email distribution

Supported

Zonka Feedback allows sharing surveys via email.

Unknown

Loop Feedback might not support sharing surveys via email directly.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

+1

Strongly positive sentiment

No data
Ease of Use

+1

Strongly positive sentiment

No data
Reliability and Performance

+0.6

Rather positive sentiment

No data
Ease of Implementation

+1

Strongly positive sentiment

No data
Scalability

No data

No data

Zonka Feedback and Loop Feedback Pricing

Zonka Feedback offers flexible pricing plans for businesses of all sizes. All plans include various features such as collecting feedback through multiple channels, data reporting and analysis, and integrations with popular platforms. Users can customize their plans further with add-ons like location-based feedback and CRM integrations.

Plans

See full Pricing page

No data

We couldn't find a pricing page for Loop Feedback.

Zonka Feedback and Loop Feedback review insights

138 reviews analysed from and

Users love

The surveys look nice, they are easy to set up and distribute.
Seamless integration with other systems, including Zendesk and Twilio.
The team behind Zonka is very caring and quick to respond.
Zonka is cheaper than most of their comparable competitors.
User-friendly interface
Excellent customer service and support

No data

Users dislike

Limited user licenses per subscription.
Expensive in comparison to other products available in the market.
The API documentation is not correctly updated for the current version.
Limited integration with platforms other than Facebook.
An admin user should not have the ability to delete an account owner.
The plan I am using does not include integrated translation.
Restriction on number of device logins.

No data

Zonka Feedback and Loop Feedback Ratings

G2

4.7/5

(78)
Capterra

4.8/5

(66)

G2

4.5/5

(1)

Company health

Employee growth

50% increase in the last year

No data

Web traffic

23% decrease in the last quarter

20% decrease in the last quarter

Financing

No data

July 2016 - $0

How do Zonka Feedback's and Loop Feedback's feedback-closing features compare?

Both Zonka Feedback and Loop Feedback offer feedback-closing features. Loop Feedback emphasizes automated actions based on responses to help resolve issues quickly. While Zonka Feedback's description doesn't explicitly detail automated closing actions, its integrations with CRM and helpdesk software suggest a workflow enabling follow-up and resolution, though perhaps less automated than Loop Feedback. More details would be needed to directly compare the specific functionalities of each product's closing-the-loop process.

Which platform offers better integration with existing CRM systems?

Zonka Feedback offers better integration with existing CRM systems. Its product description explicitly mentions integration with popular CRM and helpdesk software, while Loop Feedback only mentions general multi-channel integrations without specific reference to CRM. Furthermore, user reviews for Zonka Feedback highlight seamless integrations with platforms like Zendesk and Twilio.

What are the advantages of Zonka Feedback?

Zonka Feedback offers a broader omnichannel approach, including email, SMS, website, mobile app, and kiosk surveys. It also boasts AI-powered survey creation and analysis, potentially simplifying survey design and providing deeper sentiment analysis. User reviews highlight Zonka's ease of use, seamless integrations, and responsive customer support. Finally, Zonka Feedback offers a free plan, making it more accessible for smaller businesses or those wanting to trial the software.

What are the disadvantages of Zonka Feedback?

Users have noted several disadvantages of Zonka Feedback, including limited user licenses per subscription, which can be problematic for larger teams. Some users find it expensive compared to other options, and there have been complaints about outdated API documentation. Integrations with platforms beyond Facebook are limited, and some users have criticized specific features, such as the ability of admin users to delete account owners and restrictions on the number of device logins. Finally, the lack of integrated translation in some plans has also been highlighted as a drawback.

Alternatives to Zonka Feedback and Loop Feedback

Qualtrics Customer Experience

Qualtrics Customer Experience (Qualtrics XM) helps businesses understand and improve their customer interactions. It uses surveys and analytics to gather customer feedback across different channels like digital platforms and physical locations. This data helps identify areas for improvement in customer service, products, and overall experience. Qualtrics XM offers AI-powered features to analyze feedback, predict customer behavior, and provide recommendations to improve customer satisfaction and loyalty. It is used by many large companies across different industries.

Refiner

Refiner is a survey platform designed for software and digital product companies. It helps you gather customer feedback using targeted surveys within your app, on your website, or via email. Refiner goes beyond simple surveys by letting you automate actions based on responses. This means you can trigger personalized messages, update customer profiles, or even notify your team about unhappy customers. Refiner focuses on providing valuable insights without complicated setups or reports, making it easy to understand your customers and improve your product.

Qualtrics CoreXM

Qualtrics CoreXM is a popular survey platform used by many Fortune 500 companies. It provides a comprehensive set of tools to create, distribute, and analyze surveys to gather insights from customers, employees, or the market. With its user-friendly interface, pre-built templates, and advanced features like AI-powered analytics, CoreXM aims to simplify sophisticated research and make it accessible to businesses of all sizes. It helps you understand your audience, get feedback on products or services, and make data-driven decisions. Qualtrics also offers specialized products for customer, employee, product, and brand experience management.

SurveySense

SurveySense from Marcom Robot is a customer feedback tool designed for small to medium businesses. It allows you to easily create and send simple surveys to gauge customer satisfaction and loyalty. With SurveySense, you can track key metrics like NPS, CSAT, and CES in real time, and create dashboards to understand your customer's feelings about your products and services.

BugHerd

BugHerd simplifies website feedback and bug tracking. It allows teams and clients to pinpoint issues directly on a webpage like using virtual sticky notes. This visual approach eliminates vague feedback, saving time and confusion. BugHerd also offers task management features and integrates with popular tools like Slack and Jira, streamlining your workflow. It's a popular choice for web development agencies, marketing teams, and in-house project management for its user-friendly interface and efficient feedback loop.

Hello Customer

Hello Customer is a software platform that helps businesses improve customer experience. It collects customer feedback from various sources and uses artificial intelligence to analyze it. The software identifies trends, highlights areas for improvement, and suggests actions to enhance customer satisfaction. It’s designed to be easy to set up and use, providing insights quickly. Hello Customer is used by mid-size and larger companies across various sectors, especially retail, finance, and utilities.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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