Zoho Social vs Hootsuite

by Gralio Mar 12, 2025

Zoho Social and Hootsuite are both social media management platforms catering to businesses of all sizes. Zoho Social stands out with its affordability and integration with the Zoho suite, while Hootsuite offers more robust social listening and analytics features.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 9858 reviews and 60 websites, saving 2 days, 7 hours, 16 minutes of reading.

Zoho Social

Website LinkedIn Twitter

Hootsuite

Website LinkedIn Twitter

About

Zoho Social is a social media management platform designed for businesses of all sizes and agencies. It offers a comprehensive suite of tools to manage multiple social media accounts across various platforms such as Facebook, Instagram, Twitter, and LinkedIn. With Zoho Social, you can schedule posts, track brand mentions, analyze performance with detailed reports, and manage social media activities effectively from a single dashboard. The platform also offers collaboration features, making it easy for teams to work together on social media campaigns. Zoho Social integrates seamlessly with other Zoho products like Zoho CRM and Zoho Desk, providing a unified platform to manage customer interactions and generate leads.

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

Summary

Main difference

Zoho Social is a more affordable option with a broader range of integrations with other Zoho products, making it a good choice for businesses already invested in the Zoho ecosystem. Hootsuite offers more advanced social listening and analytics features, making it better suited for businesses that prioritize in-depth social media monitoring and data analysis.

Relative strengths of Zoho Social (compared to Hootsuite)

Stronger integration within the Zoho product ecosystem.
More affordable pricing plans.
Wider range of integrations, especially with Zoho CRM and Zoho Desk.

Relative weaknesses of Zoho Social (compared to Hootsuite)

Less advanced social listening capabilities compared to Hootsuite.
Analytics and reporting features are not as comprehensive as Hootsuite.
Some users report issues with Facebook and Instagram integrations.

What companies are using Zoho Social and Hootsuite?

No data

Chandos Construction

Remax Excellence

Freedom 55 Financial

Who should use Zoho Social VS. Hootsuite

Zoho Social is a user-friendly social media management platform ideal for businesses and agencies of all sizes. Users praise its affordability, ease of use, and integration with other Zoho products. However, some have noted limitations with reporting customization and Instagram story features. Consider Zoho Social if you need a cost-effective solution to manage multiple social media accounts and analyze performance.

Hootsuite is a user-friendly social media management platform ideal for businesses of all sizes. It streamlines scheduling, content creation, analytics, and engagement across various platforms. Users praise its intuitive interface and scheduling capabilities but note occasional bugs and integration limitations with Instagram. Despite some analytics discrepancies and pricing concerns, many find its consolidated dashboard and reporting features valuable.

Best for small and medium businesses (1-1000 employees), but suitable for larger enterprises.
Suitable for businesses across various industries, including e-commerce, healthcare, and marketing.

Best for small to medium businesses (1-1000 employees), suitable for larger enterprises.
Suitable for most industries, especially retail, e-commerce, media, and marketing.

Zoho Social and Hootsuite features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Social Media Publishing

Supported

Zoho Social allows publishing content to multiple social media channels and monitoring its performance.

Supported

Hootsuite allows content creation and scheduling across multiple platforms, supports rich media, and monitors performance.
Social Media Post Scheduling

Supported

Zoho Social allows scheduling posts for optimal times using features like SmartQ and the Publishing Calendar.

Supported

Hootsuite allows scheduling posts for optimal times using its content calendar and AutoSchedule feature.
Social media publish scheduling

Supported

Zoho Social allows scheduling content across multiple platforms with a user-friendly interface.

Supported

Hootsuite supports scheduling across multiple platforms with a user-friendly interface.
Twitter integration

Supported

Zoho Social allows scheduling posts to Twitter, offering features like varied scheduling options, SmartQ for optimal posting times, CustomQ for weekly timetables, and repeat scheduling.

Supported

Hootsuite allows scheduling tweets, and managing them via bulk scheduling and analytics features.
LinkedIn integration

Supported

Zoho Social allows scheduling posts to both LinkedIn personal and business pages.

Supported

Hootsuite supports scheduling posts to both LinkedIn personal and business pages.
Instagram integration

Supported

Zoho Social enables the scheduling of posts to both Instagram business and creator accounts.

Partially supported

Hootsuite supports scheduling posts for Instagram Business accounts but not Creator accounts.

Qualities

Value and Pricing Transparency

+0.43

Rather positive sentiment

-0.63

Rather negative sentiment
Customer Service

+0.4

Rather positive sentiment

+0.16

Neutral sentiment
Ease of Use

+0.91

Strongly positive sentiment

+0.83

Strongly positive sentiment
Reliability and Performance

+0.52

Rather positive sentiment

-0.02

Neutral sentiment
Ease of Implementation

+0.78

Strongly positive sentiment

+0.38

Rather positive sentiment
Scalability

+0.14

Neutral sentiment

+0.25

Neutral sentiment

Zoho Social and Hootsuite Pricing

No data

User sentiment

Rather positive

+0.43

See full Pricing page

Hootsuite offers three plans: Professional for individuals, Team for small teams, and Enterprise for large organizations.

Plans

User sentiment

Rather negative

-0.63

See full Pricing page

Zoho Social and Hootsuite review insights

9858 reviews analysed from and

Users love

Easy to use and manage multiple social media accounts
Affordable pricing, especially compared to competitors
Helpful analytics and reporting features
Seamless integration with other Zoho products, like Zoho CRM

User-friendly interface and easy to navigate.
Scheduling features for multiple platforms save time and effort.
Calendar view provides a visual overview of scheduled posts.
Analytics and reporting features are helpful for tracking performance.
Streams effectively monitor social conversations, hashtags, and mentions.

Users dislike

Limited customization options for reporting
Inability to tag individuals on posts
Limited features for Instagram Stories
Some Facebook integration issues, groups keep disconnecting

Analytics data can be inaccurate and doesn’t always match platform native analytics.
Instagram integration is limited, especially for stories and reels.
Occasional bugs and glitches, including posts failing to publish.
Social accounts frequently disconnect and need to be reconnected.
Pricing is considered high, especially for small businesses and individual users.

Zoho Social and Hootsuite Ratings

G2

4.6/5

(2506)
Capterra

4.7/5

(2400)

G2

4.2/5

(2606)
Capterra

4.4/5

(2346)
Glassdoor

4.0/5

(745)

Company health

Employee growth

21% increase in the last year

18% increase in the last year

Web traffic

8% decrease in the last quarter

13% decrease in the last quarter

Financing

No data

December 2017 - $300M

How do Zoho Social and Hootsuite compare in Instagram integration effectiveness?

Both Zoho Social and Hootsuite offer Instagram integration, but user reviews suggest that Hootsuite's is less effective. While Zoho Social allows scheduling for both Instagram business and creator accounts, Hootsuite users report limitations, especially with stories and reels, and frequent disconnections of linked accounts. Therefore, Zoho Social appears to provide more robust and reliable Instagram integration.

Which platform provides more reliable social media account connections?

Zoho Social appears to offer more reliable social media account connections. While both platforms offer similar integrations, user reviews for Hootsuite frequently cite issues with accounts disconnecting and requiring re-authentication. Zoho Social users report some issues with Facebook groups disconnecting, but the feedback suggests this is less prevalent than the broader connection problems reported with Hootsuite.

What are the advantages of Zoho Social?

Zoho Social offers seamless integration with other Zoho products, a key advantage for existing Zoho users. Users praise its ease of use and affordability compared to competitors like Hootsuite. It also receives positive feedback for its analytics and reporting features.

What are the disadvantages of Zoho Social?

Zoho Social users report limited customization options for reporting, making it difficult to tailor reports to specific needs. Some users have experienced issues with Facebook integration, particularly with groups disconnecting. Additionally, the platform has limitations with Instagram Stories and tagging individuals in posts.

Alternatives to Zoho Social and Hootsuite

Nuelink

Nuelink is a cloud-based social media management platform designed for entrepreneurs and businesses of all sizes. It allows you to schedule and automate your social media posts across various platforms like Facebook, Instagram, Twitter, TikTok, and more. Nuelink offers features like content scheduling, automated posting from blogs and online stores, AI-powered content generation, and performance tracking, enabling you to manage your social media presence efficiently from a single dashboard. It stands out with its automation features, simplifying content distribution and saving you time.

Buffer

Buffer is a software tool that helps you manage your company's social media. Schedule posts across platforms like Facebook, Instagram, and Twitter all in one place. You can also track how your posts perform and get insights to improve your strategy. Buffer is designed to be user-friendly for teams of all sizes.

Sprout Social

Sprout Social is a social media management platform designed for businesses of all sizes. It offers a suite of tools to manage social media interactions, schedule posts, analyze performance, and listen to what customers are saying online. Sprout Social aims to streamline social media activities, provide data-driven insights, and help businesses maximize the impact of their social media presence.

Sprinklr Social

Sprinklr Social is a comprehensive social media management tool designed for large enterprises. It offers a suite of features for managing your brand's presence across multiple social media platforms. With Sprinklr Social, you can publish and schedule content, track performance, analyze sentiment, and engage with your audience. Its strengths include AI-powered insights, workflow automation, and robust reporting capabilities, making it suitable for managing complex social media strategies across various departments.

Agorapulse

Agorapulse is a social media management tool that helps businesses manage their presence on platforms like Facebook, Instagram, and Twitter. It allows you to schedule posts, monitor social activity, and generate reports to analyze performance. Agorapulse is known for its user-friendly interface and responsive customer support, making it a suitable option for businesses of all sizes.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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