Zoho CRM vs Pipedrive

by Gralio Feb 03, 2025

Zoho CRM and Pipedrive are both strong CRM options for mid-sized businesses. Zoho CRM offers a broader set of features and deeper customization, while Pipedrive emphasizes simplicity and ease of use. The best choice depends on your specific needs and priorities: Zoho for comprehensive functionality and Pipedrive for streamlined sales management.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 6796 reviews and 60 websites, saving 1 day, 14 hours, 15 minutes of reading.

Logo of Zoho CRM
Zoho CRM
Logo of Pipedrive
Pipedrive

About

Zoho CRM is a cloud-based customer relationship management tool designed for mid-sized to large businesses. It provides a central hub to manage contacts, sales pipelines, marketing campaigns, customer support, and more. It offers workflow automation, reporting and analytics, and integrates with many other business applications. Its focus on comprehensive features and integration makes it suitable for businesses seeking to streamline operations and improve customer interactions within a single system.
Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Summary

Main difference
Zoho CRM is better for you if you need a comprehensive and affordable CRM with a wide range of features and integrations, especially within the Zoho ecosystem. Pipedrive is better for you if you prioritize ease of use and a streamlined sales process with a focus on pipeline management and sales automation.

Relative strengths of Zoho CRM (compared to Pipedrive)

  • Wider range of features and integrations.

  • More affordable pricing, especially for smaller teams.

  • Stronger customization options.

Relative weaknesses of Zoho CRM (compared to Pipedrive)

  • Can have a steeper learning curve.

  • Some users report issues with duplicate data.

  • Mobile app has limited functionality compared to the desktop version.

Who should use Zoho CRM VS. Pipedrive

Zoho CRM is a cloud-based platform ideal for businesses seeking to enhance customer relationships and streamline operations. Users praise its clean interface, integrations, and customizability. However, some have noted issues with data duplication and customer support. Its affordability makes it particularly attractive to small and medium-sized businesses.

Pipedrive is a user-friendly CRM designed to boost sales team efficiency. It's loved for its intuitive interface and features like pipeline management and sales automation. Users praise its ease of use and organization, while some find the mobile app lacking and custom tags don't transfer to deals. Perfect for small businesses looking to close more deals.

  • Ideal for small, medium, and large businesses seeking streamlined operations and improved customer interactions.

  • A good fit for various industries, including Healthcare, Finance, E-commerce, Retail, and more.

  • Ideal for small to medium-sized businesses seeking improved sales efficiency.

  • Suitable for a wide range of industries, including Healthcare, Finance, and E-commerce.

Zoho CRM and Pipedrive features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Lead Management
    Supported

    Zoho CRM offers lead tracking, deal management, and sales process automation.

    Supported

    Pipedrive supports lead and deal management and automates sales processes.

  • Pipeline Management
    Supported

    Zoho CRM supports pipeline management, including visualizing sales process, tracking deals, and identifying bottlenecks.

    Supported

    Pipedrive supports visualizing sales process, tracking deals, and identifying bottlenecks.

  • Sales Automation
    Supported

    Zoho CRM offers automation for repetitive sales tasks, progress tracking, and sales efficiency improvements.

    Supported

    Pipedrive automates repetitive sales tasks, tracks progress, and improves sales efficiency.

  • CRM integration
    Supported

    Zoho CRM supports CRM integration for lead management, sales automation, and data synchronization.

    Supported

    Pipedrive supports CRM integration for lead management, sales automation, and data synchronization through its extensive range of integrations and API capabilities.

  • Account management
    Supported

    Zoho CRM supports account management, including the ability to manage accounts (companies), associated contacts, deals, and activities.

    Supported

    Pipedrive supports account management, including the ability to manage accounts (companies), associated contacts, deals, and activities.

  • Workflow Automation
    Supported

    Zoho CRM supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.

    Supported

    Pipedrive supports workflow automation to automate sales workflows and tasks, reducing manual effort and improving efficiency.

Qualities

  • Value and Pricing Transparency
    +0.29
    Neutral sentiment
    -0.22
    Neutral sentiment
  • Customer Service
    -0.12
    Neutral sentiment
    +0.21
    Neutral sentiment
  • Ease of Use
    +0.75
    Strongly positive sentiment
    +0.83
    Strongly positive sentiment
  • Reliability and Performance
    +0.07
    Neutral sentiment
    +0.53
    Rather positive sentiment
  • Ease of Implementation
    +0.24
    Neutral sentiment
    +0.39
    Rather positive sentiment
  • Scalability
    -0.18
    Neutral sentiment
    -0.1
    Neutral sentiment
Zoho CRM and Pipedrive Pricing
No data

User sentiment

Neutral
+0.29
We couldn't find a pricing page for Zoho CRM.
Pipedrive offers a tiered subscription model with four main pricing plans: Essential, Advanced, Professional, and Power. An Enterprise plan with custom pricing is also available. The platform offers various add-ons like LeadBooster, Web Visitors, Campaigns, Smart Docs, and Projects for enhanced functionality.
Plans

User sentiment

Neutral
-0.22

See full Pricing page

Zoho CRM and Pipedrive review insights

6796 reviews analysed from and

Users love

  • Clean and user-friendly interface.
  • Easy integration with other Zoho products.
  • Highly customizable to specific business needs.
  • Affordable pricing, especially for small to medium businesses.
  • Easy to use and intuitive.
  • Great for managing customer email interactions.
  • Simple and straightforward to use.
  • Excellent way to keep opportunities organized and customization is a bonus!

Users dislike

  • Duplication issues: Several users complain about duplicate data entries and leads.
  • Customer support is slow and unhelpful.
  • Steep learning curve and complex navigation.
  • Mobile app lacks functionality and feels like a stripped-down version.
  • The custom tags for the leads don’t transfer to deals.
  • Limited integration with platforms other than Facebook
  • The mobile app is underwhelming with limited functionality
  • When having too many stages in Pipedrive, it seems to compromise the view and I cannot see the full title of each stage.

Zoho CRM and Pipedrive Ratings

  • G2
    4.1/5
    (2511)
  • G2
    4.3/5
    (1867)
  • Capterra
    4.5/5
    (2418)
  • Glassdoor
    3.6/5
    (250)

Company health

Employee growth

22% increase in the last year
No change in the last year

Web traffic

3% decrease in the last quarter
7% decrease in the last quarter

Financing

No data
July 2018 - $90M

How do Zoho CRM and Pipedrive compare in ease of use for a small sales team?

Both Zoho CRM and Pipedrive are suitable for small sales teams but Pipedrive generally receives higher marks for ease of use. Pipedrive is known for its intuitive interface and straightforward setup, making it easier for teams to get started quickly. While Zoho CRM offers a clean interface, some users report a steeper learning curve and more complex navigation. For a small team prioritizing immediate usability and minimal training time, Pipedrive might be the better choice.

Which product offers better integration with existing marketing automation platforms?

Zoho CRM offers more robust integration capabilities compared to Pipedrive. While Pipedrive integrates with various platforms, Zoho's extensive suite of business applications and open API allows for broader and potentially deeper integrations with existing marketing automation platforms. This makes Zoho CRM a better choice for businesses heavily reliant on interconnected systems.

What are the advantages of Zoho CRM?

Zoho CRM offers a highly customizable experience, integrates well with other Zoho products, and is generally considered affordable, especially for small to medium businesses. Its clean and user-friendly interface is often praised. Zoho CRM also provides a comprehensive suite of features covering sales, marketing, customer support, and workflow automation within a single platform.

What are the disadvantages of Zoho CRM?

Zoho CRM suffers from reported issues with data duplication, leading to inaccuracies and wasted time. Users also cite slow and unhelpful customer support as a significant drawback. Furthermore, some find the platform difficult to learn initially and the mobile app to be lacking in functionality compared to the desktop version.

Alternatives to Zoho CRM and Pipedrive

Logo of ClickUp
ClickUp
ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.
Logo of ActiveCampaign
ActiveCampaign
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.
Logo of Vtiger Sales
Vtiger Sales is a customer relationship management (CRM) tool that helps businesses streamline their sales processes and increase revenue. It offers a range of features, including lead management, sales automation, opportunity tracking, and performance reporting. Vtiger Sales is suitable for businesses of all sizes and aims to improve sales efficiency by automating tasks, centralizing customer data, and providing insights to close deals faster. Its user-friendly design and customizable features make it a popular choice for sales teams looking to improve productivity and drive growth.
Logo of HubSpot Marketing Hub
HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.
Logo of Aurea CRM
Aurea CRM is a cloud-based customer relationship management tool for sales teams who need a complete view of customer interactions and data. It offers a suite of features, including sales force automation, marketing automation, customer support, and analytics. Aurea CRM is designed to help businesses of all sizes improve their sales productivity, customer engagement, and overall profitability. It stands out with a hybrid cloud deployment model and a mobile app suite. Aurea CRM promises faster decision making and a more efficient sales process.
Logo of Freshsales
Freshsales
Freshsales is a customer relationship management (CRM) software designed to help sales teams of all sizes. It offers a range of features, including contact management, sales pipeline management, and automation tools. Freshsales stands out with its user-friendly interface, AI-powered insights, and built-in communication channels. It promises to help businesses streamline their sales process, improve efficiency, and increase revenue. Freshsales is suitable for businesses of all sizes across various industries.

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