Zenvia Conversion vs Drift

by Gralio Feb 09, 2025

Zenvia Conversion and Drift cater to different business needs. Zenvia Conversion centralizes messaging for sales and customer service, while Drift focuses on website engagement and lead generation. Your best choice depends on whether your priority is managing customer communications or converting website visitors.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1807 reviews and 50 websites, saving 10 hours, 27 minutes of reading.

Zenvia Conversion

Website LinkedIn Twitter

Drift

Website LinkedIn Twitter

About

Zenvia Conversion is a sales engagement platform that helps businesses manage customer communications. Its focus is on small to medium-sized companies, particularly in e-commerce, retail, and similar sectors. It centralizes messages from various channels like WhatsApp, Instagram, and Facebook Messenger into a shared inbox. This allows for automated responses, sales team management, and performance tracking through dashboards and reports. Zenvia Conversion aims to improve response times and increase sales conversions through efficient communication management.

Drift is a conversational marketing and sales platform designed to help businesses connect with website visitors in real-time. Offering tools like chatbots, live chat, and email automation, Drift helps businesses capture leads, qualify prospects, and provide instant customer support. Its AI-powered features aim to personalize interactions and improve the buyer's journey. Drift primarily targets B2B companies and focuses on increasing sales efficiency and revenue growth.

Summary

Main difference

Zenvia Conversion is a better choice for businesses prioritizing streamlined communication management across multiple messaging channels, especially for e-commerce and retail. Drift excels in real-time website engagement and lead generation through chatbots and live chat, making it ideal for B2B companies focused on converting website visitors into leads.

Relative strengths of Zenvia Conversion (compared to Drift)

Centralized multi-channel communication: Consolidates messages from WhatsApp, Instagram, Facebook Messenger, and more into a shared inbox.
Automated responses and sales team management: Enables efficient handling of customer interactions and team collaboration.
Performance tracking and reporting: Offers dashboards and reports to monitor key metrics and customer behavior.

Relative weaknesses of Zenvia Conversion (compared to Drift)

Limited CRM integrations: Presents challenges for businesses reliant on specific CRM platforms.
Customization limitations: Restricts flexibility for welcome messages and certain communication features.
Occasional bugs and performance issues: Can negatively impact user experience, particularly in the mobile app.

Who should use Zenvia Conversion VS. Drift

Zenvia Conversion is a centralized platform for managing customer conversations across various channels like WhatsApp, Instagram, and Facebook Messenger. Designed for small to medium businesses, especially in e-commerce and retail, it streamlines communication, automates responses, and tracks sales performance. Users praise its ease of use and centralized inbox but note occasional bugs and limited customization.

Drift is a conversational marketing and sales platform that helps businesses connect with website visitors in real-time through chatbots, live chat, and email automation. It excels at lead capturing, qualification, and providing instant customer support, ultimately boosting sales and revenue. Users praise Drift's user-friendly interface and dynamic notifications for easy prospect tracking, while some note occasional glitches and notification misses.

Best for small to medium businesses, particularly in e-commerce and retail.
Ideal for e-commerce, retail, marketing, and similar industries.

Best for small to medium-sized businesses (SMBs) and mid-market companies.
Ideal for B2B companies in marketing, advertising, and software.

Zenvia Conversion and Drift features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Real-time chat

Supported

Zenvia Conversion supports real-time chat via webchat.

Supported

Drift supports real-time chat for communicating with both internal and external stakeholders.
Real-Time Notifications

Partially supported

Zenvia Conversion offers real-time notifications within its platform but not for external website interactions.

Supported

Drift supports real-time notifications when tracked leads interact with your website or content, enabling timely follow-up.
Social media integration

Supported

Zenvia Conversion integrates with Facebook Messenger and Instagram Messenger for engaging with prospects.

Supported

Drift supports social media integration for tracking and engaging with prospects through integrations with platforms like Facebook, Twitter, LinkedIn, and Instagram.
Lead routing

Partially supported

Zenvia Conversion distributes leads among agents or groups, but specific routing criteria are unclear.

Supported

Drift supports the ability to automatically route leads to the appropriate sales representative or team based on predefined criteria such as geography, specific pages, and other conditions.
Chatbot integration

Partially supported

Zenvia Conversion integrates with chatbots via Zapier.

Supported

Drift supports chatbot integration to capture leads from conversations.

Qualities

Value and Pricing Transparency

No data

-0.38

Rather negative sentiment
Customer Service

No data

+0.71

Strongly positive sentiment
Ease of Use

No data

+0.83

Strongly positive sentiment
Reliability and Performance

No data

+0.14

Neutral sentiment
Ease of Implementation

No data

+0.35

Rather positive sentiment
Scalability

No data

+0

Neutral sentiment

Zenvia Conversion and Drift Pricing

Zenvia Customer Cloud pricing is based on a software plan plus a channel package. Users choose a base software plan (Starter, Specialist, Expert, Professional, or Enterprise) which determines the number of users, interaction credits, and features. Then they select a channel package (USD 20, USD 50, USD 100, USD 200, USD 400, or Enterprise) based on their messaging volume needs for channels like SMS, WhatsApp, and email. Additional users and interactions can be purchased for an extra fee. A setup fee applies to some plans, particularly when enabling WhatsApp channels. The platform offers various features, including bulk messaging, chatbots, automation, integrations, and analytics. Support options vary by plan and include ticket support, chat support, and a dedicated account manager for Enterprise users.

Plans

User sentiment

Strongly negative

-1

See full Pricing page

No data

User sentiment

Rather negative

-0.38

See full Pricing page

Zenvia Conversion and Drift review insights

1807 reviews analysed from and

Users love

Easy to use and intuitive interface, similar to WhatsApp Web.
Centralizes communication channels like WhatsApp, Facebook Messenger, and Instagram.
Good customer support that is responsive and helpful.
Useful for managing customer interactions and tracking sales metrics.
Provides valuable insights into customer behavior and communication patterns.

Its user friendly interface paired with dynamic notifications
Drift allows us to track and keep tabs on existing users and prospects
Packed with features
Provides a platform for customers to connect to me without delay

Users dislike

Limited customization for welcome messages.
Occasional bugs and lagging, especially in the mobile app.
Difficulty integrating with some CRMs and other platforms.
Limited functionalities for outbound communications, like needing to use templates.
Some reporting features are unclear or difficult to use, especially on mobile.

The leads and prospects that are routed to me are not in my territory on Salesforce.
Leads have been able to book meetings with me outside of my working hours.
The prospector dashboard is occasionally glitchy.
Notifications are also easy to miss

Zenvia Conversion and Drift Ratings

G2

4.1/5

(49)
Capterra

4.1/5

(309)

G2

4.4/5

(1251)
Capterra

4.5/5

(198)
Glassdoor

3.8/5

(554)

Company health

Employee growth

3% decrease in the last year

22% increase in the last year

Web traffic

6% decrease in the last quarter

17% decrease in the last quarter

Financing

April 2022 - $5M

October 2020 - $246M

How effectively does each platform integrate with existing CRM systems?

Zenvia Conversion has some difficulties integrating with certain CRMs, according to user reviews, while Drift integrates with Salesforce, although some users have reported issues with lead routing accuracy and timing. Neither product's CRM integration capabilities are described in detail in the provided information.

Which product best supports scaling communication as our business grows?

Drift is better suited for scaling communication as a business grows. While Zenvia Conversion focuses on small to medium businesses, Drift targets medium to enterprise-level organizations and exhibits a positive growth trajectory indicated by its LinkedIn employee growth. Drift also offers more robust features like AI-powered chatbots, lead routing, and real-time notifications, which are crucial for managing increased communication volume and complexity as a business scales.

What are the advantages of Zenvia Conversion?

Zenvia Conversion excels at centralizing communication from various messaging apps like WhatsApp, Instagram, and Facebook Messenger, which is particularly beneficial for businesses heavily reliant on these channels for customer interaction. It also caters specifically to small and medium-sized businesses, especially in e-commerce and retail, with a focus on improving response times and sales conversions. User reviews highlight its ease of use and intuitive interface.

What are the disadvantages of Zenvia Conversion?

Zenvia Conversion suffers from limited customization for welcome messages, occasional bugs and lagging performance, especially within the mobile app, and difficulties integrating with some CRMs and other platforms. Users also report limited functionality for outbound communications, a reliance on templates, and unclear or difficult-to-use reporting features, particularly on mobile.

Alternatives to Zenvia Conversion and Drift

Qualified

Qualified is a software platform designed to help businesses generate sales leads from their website traffic. It uses artificial intelligence (AI) to identify potential customers visiting your website and automatically engages them in conversations through chatbots and live chat. Qualified can qualify leads, schedule sales meetings, and provide insights into buyer intent. Integrated with Salesforce, it's best suited for mid-size to enterprise companies focused on maximizing their sales efforts.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Spur

Spur is a customer communication platform that helps businesses manage interactions across multiple channels like WhatsApp, Instagram, and Facebook. Its features include automated messages, a shared inbox for all channels, and tools for tracking sales and customer engagement. Spur aims to help businesses improve efficiency, save time, and personalize customer communication through automation and data insights. It integrates with e-commerce platforms like Shopify and caters to businesses that heavily utilize messaging for sales and customer service.

Tidio

Tidio is a customer service platform designed for small and medium businesses. It uses AI-powered chatbots to automate conversations, answer questions, and offer support to website visitors 24/7. This can help your team manage a high volume of inquiries, potentially reducing response times and increasing customer satisfaction. Tidio also offers live chat, allowing for real-time interaction with customers when needed. Key features include website visitor tracking, customizable automated messages, and integration with popular business tools like Shopify and Mailchimp.

ClickUp

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

SwiftSales

SwiftSales is a conversational marketing tool that uses AI-powered chatbots to improve how businesses communicate with their customers online. It integrates with popular platforms like websites, Facebook, and Instagram to provide a seamless customer experience. SwiftSales also offers visitor analytics and works with other CRM and business software. Its goal is to make online interactions smoother and more efficient for businesses.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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