WhatConverts vs HubSpot Marketing Hub

by Gralio Feb 03, 2025

WhatConverts and HubSpot Marketing Hub cater to different marketing needs. WhatConverts excels in lead tracking and attribution, providing deep insights into which marketing efforts drive valuable leads. HubSpot Marketing Hub offers a wider set of marketing tools, making it a more comprehensive platform, but potentially less specialized for precise lead attribution.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5108 reviews and 60 websites, saving 1 day, 4 hours, 52 minutes of reading.

WhatConverts

HubSpot Marketing Hub

About

WhatConverts is a lead tracking platform that helps you understand which marketing efforts are driving the most valuable leads. It tracks calls, form submissions, and chats, attributing them back to specific marketing campaigns. With WhatConverts, you can analyze lead quality, measure marketing ROI, and optimize campaigns for better results. It integrates with popular marketing and sales tools, providing a centralized hub for managing and reporting on your lead generation activities.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

WhatConverts is a specialized lead tracking and attribution platform ideal for businesses that prioritize understanding their lead sources and measuring marketing ROI. HubSpot Marketing Hub is a broader marketing automation platform offering a wider range of features, including email marketing, social media management, and SEO tools, making it better suited for businesses needing an all-in-one marketing solution.

Relative strengths of WhatConverts (compared to HubSpot Marketing Hub)

Superior lead tracking and attribution capabilities, allowing for granular analysis of lead sources and marketing campaign effectiveness.
Integrates with a wide range of marketing and sales tools, providing a centralized view of lead generation activities.
Offers transparent and predictable pricing with a clear focus on lead tracking functionality.

Relative weaknesses of WhatConverts (compared to HubSpot Marketing Hub)

Lacks the breadth of marketing automation features offered by HubSpot Marketing Hub, such as email marketing and social media management.
Can be more expensive than HubSpot Marketing Hub for businesses that need broader marketing functionalities beyond lead tracking.
Customer support, while highly rated, may not have the same scale and resources as HubSpot's support team.

Who should use WhatConverts VS. HubSpot Marketing Hub

WhatConverts is a lead tracking platform ideal for marketing agencies and businesses looking to optimize their marketing ROI. Users praise its intuitive interface, seamless integrations, and robust lead tracking capabilities. However, some users find the pricing challenging at higher tiers and note limited CRM integrations. Consider WhatConverts if you need a comprehensive lead tracking solution with excellent customer support.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to enhance their marketing efforts. It offers a comprehensive suite of tools, from email marketing and automation to social media management and analytics. Users appreciate the intuitive interface and robust reporting capabilities. However, some have noted the limited free version and increasing costs associated with contact growth.

Best for small businesses but suitable for medium and enterprise companies.
Suitable for marketing agencies and businesses focused on lead tracking and ROI.

Best for small, mid-sized, and large businesses.
Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

WhatConverts and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Lead generation

Supported

WhatConverts supports lead generation with forms, landing pages, and lead qualification.

Supported

HubSpot Marketing Hub offers tools like forms and landing pages for lead generation and management.
Workflows and Bot Builders

Not supported

WhatConverts does not offer workflows or bot builders for automated campaigns.

Supported

HubSpot Marketing Hub supports automated campaigns using workflows and bot builders.
WhatConverts integration

Supported

WhatConverts integrates with CRMs, analytics platforms, and advertising tools.

Partially supported

HubSpot CRM integrates with WhatConverts via Zapier or LeadsBridge.
Campaign tracking

Supported

WhatConverts allows users to track leads from various marketing channels, including Google Ads, social media, email campaigns, and more. It provides detailed reports on lead generation and conversion metrics, allowing users to see which marketing activities are working best. It also integrates with other tools like Google Analytics for comprehensive tracking.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
HubSpot integration

Partially supported

HubSpot integration is supported via Zapier.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
HubSpot CRM integration

Partially supported

HubSpot CRM integration is supported via Zapier.

Supported

HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

Qualities

Value and Pricing Transparency

+0.25

Neutral sentiment

-0.57

Rather negative sentiment
Customer Service

+1

Strongly positive sentiment

+0.65

Rather positive sentiment
Ease of Use

+1

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

+0.42

Rather positive sentiment
Ease of Implementation

+0.58

Rather positive sentiment

+0.21

Neutral sentiment
Scalability

+0

Neutral sentiment

+0.29

Neutral sentiment

WhatConverts and HubSpot Marketing Hub Pricing

WhatConverts offers four pricing tiers: Lite, Plus, Pro, and Elite. Each plan includes a certain number of tracked phone calls, with the option to purchase additional minutes. Users can also choose from add-ons such as white labeling and call transcription. All plans come with a 14-day free trial.

Plans

User sentiment

Neutral

+0.25

See full Pricing page

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing details, you need to contact their sales team.

Plans

User sentiment

Rather negative

-0.57

See full Pricing page

WhatConverts and HubSpot Marketing Hub review insights

5105 reviews analysed from and

Users love

Exceptional customer support, highly praised for responsiveness and expertise.
User-friendly interface and easy to navigate dashboard.
Seamless integration with Google Ads and Analytics.
Robust lead tracking capabilities, including call, form, and chat tracking.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

The platform can get expensive at higher tiers.
Limited integrations with some CRMs and booking systems.
Some users report a learning curve, especially for complex setups.
European phone numbers not supported.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

WhatConverts and HubSpot Marketing Hub Ratings

G2

4.9/5

(188)
TrustPilot

3.0/5

(3)

G2

4.4/5

(2516)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

3% decrease in the last year

15% increase in the last year

Web traffic

No data

10% decrease in the last quarter

Financing

No data

July 2012 - $101M

How customizable are HubSpot's email templates compared to WhatConverts?

HubSpot's email templates offer some customization options, but users have reported difficulties customizing beyond basic edits. WhatConverts' email customization capabilities are not detailed in the provided information. Therefore, a direct comparison of their customizability cannot be made based on the available data.

Which platform provides more transparent pricing, HubSpot or WhatConverts?

WhatConverts provides more transparent pricing than HubSpot Marketing Hub. WhatConverts lists four clear pricing tiers with set monthly costs, while HubSpot Marketing Hub requires contacting sales for pricing details on their two plans. This makes it easier to quickly assess the cost of WhatConverts and compare it to other options.

What are the advantages of WhatConverts?

WhatConverts focuses specifically on lead tracking and attribution, providing clear insights into which marketing campaigns are driving valuable leads. Its strength lies in tracking calls, forms, and chats, attributing them back to the source, which allows for precise ROI measurement and campaign optimization. Users praise WhatConverts for its exceptional customer support and user-friendly interface. While HubSpot offers a broader suite of marketing tools, WhatConverts provides a more specialized and potentially cost-effective solution for businesses primarily focused on lead tracking and attribution.

What are the disadvantages of WhatConverts?

WhatConverts' pricing can be expensive at higher tiers, potentially making it less suitable for smaller businesses or those with limited budgets. It has fewer integrations compared to some competitors, and lacks support for European phone numbers. Some users have also reported a learning curve for more complex configurations.

Is WhatConverts cheaper than HubSpot Marketing Hub?

WhatConverts is cheaper than HubSpot Marketing Hub. WhatConverts publishes pricing ranging from $30/month to $160/month. HubSpot Marketing Hub requires contacting sales for pricing, indicating it is likely considerably more expensive.

Alternatives to WhatConverts and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Attribution

Attribution helps you understand which marketing efforts actually drive sales. It shows you the impact of each ad, email, and interaction customers have with your company on their path to purchase. This allows you to see what's working and what's not, so you can adjust your marketing spend for better results. Attribution provides detailed reports on your marketing campaigns, showing return on investment for each channel.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

CallRail

CallRail is a marketing platform designed to help businesses track the performance of their marketing efforts. It uses call tracking, form tracking, and conversation intelligence to show which campaigns are driving leads and sales. With reporting dashboards and integrations with popular marketing tools, CallRail aims to provide insights to optimize for better results. Primarily serving small to medium-sized businesses, it is a comprehensive tool for businesses looking to improve their marketing ROI.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

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