WhatConverts vs ActiveCampaign

by Gralio Feb 05, 2025

WhatConverts is a great choice if your priority is understanding lead sources and optimizing marketing ROI. ActiveCampaign is a better fit if you need a comprehensive marketing automation platform with CRM capabilities, and a wider range of integrations. Both cater to mid-sized businesses but differ in their core strengths.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5123 reviews and 50 websites, saving 1 day, 4 hours, 52 minutes of reading.

WhatConverts

ActiveCampaign

About

WhatConverts is a lead tracking platform that helps you understand which marketing efforts are driving the most valuable leads. It tracks calls, form submissions, and chats, attributing them back to specific marketing campaigns. With WhatConverts, you can analyze lead quality, measure marketing ROI, and optimize campaigns for better results. It integrates with popular marketing and sales tools, providing a centralized hub for managing and reporting on your lead generation activities.

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Summary

Main difference

WhatConverts focuses on lead tracking and attribution, providing in-depth insights into which marketing campaigns are driving the most valuable leads. ActiveCampaign, while offering lead tracking, prioritizes marketing automation and CRM functionalities, enabling personalized customer journeys and sales process automation.

Relative strengths of WhatConverts (compared to ActiveCampaign)

Stronger lead tracking and attribution capabilities, allowing for detailed analysis of marketing ROI.
Seamless integrations with Google Ads and Analytics, simplifying campaign tracking and reporting for Google-centric businesses.
Dedicated customer support praised for responsiveness and expertise, ensuring quick assistance and issue resolution.

Relative weaknesses of WhatConverts (compared to ActiveCampaign)

Limited integrations compared to ActiveCampaign, which boasts over 900 integrations with various business tools.
Pricing can be expensive at higher tiers, potentially impacting budget considerations for mid-sized businesses.
Focus primarily on lead tracking and attribution may not fully address the broader marketing automation and CRM needs of some businesses.

Who should use WhatConverts VS. ActiveCampaign

WhatConverts is a lead tracking platform ideal for marketing agencies and businesses looking to measure marketing ROI. Users praise its intuitive interface and robust lead tracking features, especially the seamless integration with Google Ads and Analytics. However, some users find the pricing at higher tiers expensive and note a learning curve for complex setups. Consider WhatConverts if you need detailed insights into your lead generation performance and want to improve your marketing effectiveness.

ActiveCampaign is a robust marketing automation platform empowering businesses to personalize customer journeys. Users praise its ease of use and comprehensive features, especially for email automation and campaign tracking, allowing for optimized workflows and increased productivity. However, some users mention occasional glitches and slow loading times. ActiveCampaign offers integrations with over 900 tools and various pre-built templates to streamline your marketing process.

Best for small to medium-sized businesses seeking to optimize lead generation.
Suitable for businesses focused on lead tracking and marketing ROI, regardless of industry.

Best for small to medium-sized businesses (SMBs) looking to scale their marketing efforts.
Ideal for various sectors, including E-commerce, Healthcare, Finance, and more.

WhatConverts and ActiveCampaign features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Lead generation

Supported

WhatConverts supports lead generation with forms, landing pages, and lead qualification.

Supported

ActiveCampaign offers tools like forms and landing pages for capturing leads.
Targeted marketing campaigns

Partially supported

WhatConverts indirectly supports targeted campaigns by providing lead qualification and attribution data.

Supported

ActiveCampaign allows targeted campaigns based on customer behavior to boost engagement.
WhatConverts integration

Supported

WhatConverts integrates with CRMs, analytics platforms, and advertising tools.

Partially supported

ActiveCampaign integrates with WhatConverts via third-party tools.
Drip Campaigns

Not supported

WhatConverts does not appear to support drip campaigns.

Supported

ActiveCampaign supports the automation and sending of pre-defined sequences of emails to nurture leads or onboard users with personalized content.
Workflow Automation

Partially supported

Workflow automation is supported via integrations with various platforms.

Supported

ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.

Qualities

Value and Pricing Transparency

+0.25

Neutral sentiment

-0.27

Neutral sentiment
Customer Service

+1

Strongly positive sentiment

+0.41

Rather positive sentiment
Ease of Use

+1

Strongly positive sentiment

+0.62

Rather positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

+0.24

Neutral sentiment
Ease of Implementation

+0.58

Rather positive sentiment

+0.18

Neutral sentiment
Scalability

No data

+0.08

Neutral sentiment

WhatConverts and ActiveCampaign Pricing

WhatConverts offers four pricing tiers: Lite, Plus, Pro, and Elite. Each plan includes a certain number of tracked phone calls, with the option to purchase additional minutes. Users can also choose from add-ons such as white labeling and call transcription. All plans come with a 14-day free trial.

Plans

User sentiment

Neutral

+0.25

See full Pricing page

No data

User sentiment

Neutral

-0.27

See full Pricing page

WhatConverts and ActiveCampaign review insights

5053 reviews analysed from and

Users love

Exceptional customer support, highly praised for responsiveness and expertise.
User-friendly interface and easy to navigate dashboard.
Seamless integration with Google Ads and Analytics.
Robust lead tracking capabilities, including call, form, and chat tracking.

Easy to use and has all the features I need.
Campaigns get tracked and I know what works and what not.
Automations are easy to build.
My business is working while I am lying on my sofa.

Users dislike

The platform can get expensive at higher tiers.
Limited integrations with some CRMs and booking systems.
Some users report a learning curve, especially for complex setups.
European phone numbers not supported.

The UI can be a bit glitchy.
It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
Prices for Brazil are expensive, there could be regional or student discounts.
Support in your own language would be nice.

WhatConverts and ActiveCampaign Ratings

G2

4.9/5

(188)
TrustPilot

3.0/5

(3)

G2

4.5/5

(2477)
Capterra

4.6/5

(2388)
TrustPilot

3.6/5

(67)
Glassdoor

3.6/5

(444)

Company health

Employee growth

3% decrease in the last year

4% increase in the last year

Web traffic

No data

11% decrease in the last quarter

Financing

No data

January 2021 - $360M

How does WhatConverts' lead quality analysis compare to ActiveCampaign's CRM features?

WhatConverts focuses on analyzing lead quality by tracking sources and conversions, while ActiveCampaign's CRM features are geared towards managing and automating the entire customer lifecycle, including sales and marketing automation. WhatConverts helps determine which marketing campaigns bring in the best leads, whereas ActiveCampaign helps nurture and convert those leads through automated workflows and personalized communication. Therefore, they serve different but complementary purposes.

Which platform provides better integration with existing marketing tools?

ActiveCampaign offers better integration with existing marketing tools due to its explicit mention of over 900 integrations. While WhatConverts integrates with popular tools, the specific number and breadth of integrations are not detailed, suggesting ActiveCampaign provides more comprehensive connectivity with a wider range of marketing technologies.

What are the advantages of WhatConverts?

WhatConverts focuses on lead tracking and attribution, allowing businesses to understand which marketing campaigns are driving valuable leads. Its strength lies in tracking calls, forms, and chats and attributing them to specific campaigns, offering clear ROI measurement. WhatConverts is praised for its excellent customer support and user-friendly interface.

What are the disadvantages of WhatConverts?

WhatConverts' disadvantages include higher pricing at upper tiers, limited integrations with some CRMs and booking systems, a learning curve for complex setups, and lack of support for European phone numbers. Some users have also mentioned the platform can be expensive.

Alternatives to WhatConverts and ActiveCampaign

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Attribution

Attribution helps you understand which marketing efforts actually drive sales. It shows you the impact of each ad, email, and interaction customers have with your company on their path to purchase. This allows you to see what's working and what's not, so you can adjust your marketing spend for better results. Attribution provides detailed reports on your marketing campaigns, showing return on investment for each channel.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

CallRail

CallRail is a marketing platform designed to help businesses track the performance of their marketing efforts. It uses call tracking, form tracking, and conversation intelligence to show which campaigns are driving leads and sales. With reporting dashboards and integrations with popular marketing tools, CallRail aims to provide insights to optimize for better results. Primarily serving small to medium-sized businesses, it is a comprehensive tool for businesses looking to improve their marketing ROI.

Klaviyo

Klaviyo is a marketing automation platform designed for businesses of all sizes. It helps you create personalized marketing campaigns across email, SMS, and other channels. Klaviyo offers tools for email and SMS marketing, automation, segmentation, and data analysis. It stands out with its customer data platform, which provides a centralized view of customer information, enabling highly targeted campaigns. Klaviyo promises to help you increase conversions and customer lifetime value.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

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