Webflow vs Wix

by Gralio Feb 03, 2025

Webflow and Wix are both website builders catering to different needs. Webflow is better for users who prioritize design control and customization, while Wix is a more user-friendly option with broader built-in features, including stronger e-commerce tools.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4993 reviews and 60 websites, saving 1 day, 4 hours, 14 minutes of reading.

Webflow

Website LinkedIn Twitter

Wix

Website LinkedIn Twitter

About

Webflow is a website design platform that allows both technical and non-technical users to build professional, custom websites without needing to write code. It provides a visual interface to design page layouts, add content, and create animations and interactions. Webflow also offers hosting, content management, and marketing tools, making it a comprehensive solution for businesses to create and manage their online presence. It's used by companies of all sizes, from small businesses to large enterprises.

Wix is a website building platform focused on providing businesses with user-friendly tools to create an online presence. It offers a drag-and-drop editor, customizable templates, and features like e-commerce tools, scheduling, and marketing integrations. With Wix, businesses can build a website, manage sales, and engage in digital marketing activities, all from a single platform. The platform caters to a wide range of users, from small businesses to larger enterprises seeking an all-in-one solution.

Summary

Main difference

Webflow excels in providing advanced design customization and flexibility, ideal for visually-driven websites. Wix offers greater ease of use and a wider range of built-in features, making it better for users prioritizing simplicity and a faster setup.

Relative strengths of Webflow (compared to Wix)

Superior design flexibility and customization options.
Cleaner code output, contributing to better SEO performance.
Stronger focus on responsive design for optimal viewing across devices.

Relative weaknesses of Webflow (compared to Wix)

Steeper learning curve, potentially requiring more time investment.
E-commerce functionality is less developed compared to Wix.
Pricing can be higher, especially for businesses needing more features.

Who is using Webflow and Wix?

Adam Robinson

CEO @ Retention.com & RB2B

No data

Who should use Webflow VS. Wix

Webflow empowers businesses of all sizes to build custom websites without coding. Its intuitive visual editor and robust CMS enable easy design and content management. Users praise its customizability and clean code output, but some find the learning curve steep and pricing a concern. A good option for those seeking a comprehensive website solution.

Wix is a user-friendly website builder perfect for entrepreneurs and small to medium businesses. Its drag-and-drop interface and customizable templates make website creation easy, even for beginners. Users praise the platform's intuitive design and helpful customer service. However, some have noted issues with mobile editing and slow loading speeds.

Best for small to enterprise-level businesses seeking a no-code website design platform.
Ideal for industries like E-commerce, Healthcare, or Marketing, where a strong web presence is crucial.

Best for small to medium-sized businesses seeking an all-in-one website solution.
Ideal for businesses in various sectors, including e-commerce, retail, and hospitality.

Webflow and Wix features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Drag-and-drop website builder

Supported

Webflow offers a drag-and-drop interface for building websites without coding.

Supported

Wix offers a drag-and-drop website builder, so no coding is needed.
eCommerce website templates

Supported

Webflow offers various pre-designed e-commerce templates like Hyperion, Callisto, and Commerce X.

Supported

Wix offers over 500 customizable e-commerce templates.
Free custom domain

Partially supported

A custom domain is not free, but can be used with paid plans or a workaround.

Supported

Wix offers a free custom domain for one year with premium plans.
Drag and drop editor

Supported

Webflow offers a drag and drop editor, as confirmed by multiple sources.

Supported

Wix supports a drag-and-drop editor for easy website building.
Web-based platform

Supported

Webflow is a web-based platform that allows users to design and develop websites directly from a web browser, offering a visual editor and CMS accessible online.

Supported

Wix supports the ability to access and edit designs from a web browser.
Website builder

Supported

Webflow allows creating product catalogues for e-commerce and general purposes.

Supported

Wix supports the ability to create a website with a product catalog.

Qualities

Value and Pricing Transparency

-0.57

Rather negative sentiment

-0.17

Neutral sentiment
Customer Service

+0.2

Neutral sentiment

+0.43

Rather positive sentiment
Ease of Use

+0.83

Strongly positive sentiment

+0.76

Strongly positive sentiment
Reliability and Performance

+0.53

Rather positive sentiment

-0.16

Neutral sentiment
Ease of Implementation

+0.28

Neutral sentiment

+0.66

Rather positive sentiment
Scalability

-0.05

Neutral sentiment

-0.41

Rather negative sentiment

Webflow and Wix Pricing

Webflow offers Ecommerce and Workspace plans in addition to its Site plans. The Ecommerce plans include features designed for online retailers, while the Workspace plans are tailored for teams and freelancers. Webflow provides a free Starter plan for those getting started, and paid plans offer more features and resources. All plans are billed monthly or annually, with annual billing offering savings.

Plans

User sentiment

Rather negative

-0.57

See full Pricing page

Wix offers a free plan and several premium plans with different features and storage options. All plans come with a custom domain, reliable web hosting, AI creation tools, and 24/7 customer care.

Plans

User sentiment

Neutral

-0.17

See full Pricing page

Webflow and Wix review insights

4993 reviews analysed from and

Users love

Intuitive visual interface that makes web design accessible to non-coders.
Highly customizable designs, breaking free from template restrictions.
Robust CMS for easy content management and updates.
Clean, semantic code output for improved website performance and SEO.
Active community and extensive learning resources (Webflow University) provide support and inspiration.

Easy to use drag and drop interface for website building.
Wide variety of website templates to choose from.
Intuitive and user-friendly even for beginners.
Excellent customer service, responsive and helpful.

Users dislike

The steep learning curve can be a challenge for those with limited web development experience.
Limited e-commerce functionality requires reliance on third-party integrations for advanced features.
Occasional bugs and glitches, especially when handling complex animations or interactions.
Pricing can be expensive, especially for growing businesses requiring additional features or users.
Collaboration features are improving, but still have limitations, such as single-user editing for certain design aspects.

The mobile version editing is difficult to use.
Wix sites load slowly, especially on mobile.
There are add-on costs for many basic features.
SEO tools are basic and could be better.

Webflow and Wix Ratings

G2

4.4/5

(584)
Capterra

4.6/5

(241)
Glassdoor

3.9/5

(80)

G2

4.2/5

(1680)
Capterra

4.4/5

(2497)

Company health

Employee growth

18% increase in the last year

No data

Web traffic

5% decrease in the last quarter

No data

Financing

December 2021 - $335M

No data

How customizable are Wix's templates compared to Webflow's flexible design system?

Wix offers customizable templates, but Webflow's design system allows for far greater flexibility. While Wix users can modify pre-built templates, Webflow enables pixel-perfect control over every element, essentially allowing users to design from a blank canvas if desired. Therefore, Webflow offers more customization options.

Which platform offers better control over website SEO, Webflow or Wix?

Webflow offers better control over website SEO. While Wix provides basic SEO tools, user reviews indicate they are lacking. Webflow allows for more granular control over elements crucial for SEO, including clean code generation, meta descriptions, title tags, and sitemaps. This finer control gives Webflow an advantage for users prioritizing SEO optimization.

What are the advantages of Webflow?

Webflow's advantages include its focus on highly customizable designs, allowing users to break free from template restrictions, and its clean code output which benefits SEO. Its robust CMS facilitates easy content management, and the platform offers a more comprehensive solution encompassing design, hosting, CMS, and marketing tools in one place. Additionally, Webflow provides an intuitive visual interface making design accessible to non-coders, along with an active community and extensive learning resources.

What are the disadvantages of Webflow?

Webflow's disadvantages include a steep learning curve for users unfamiliar with web development concepts, limited e-commerce functionality necessitating third-party integrations for advanced features, occasional bugs and glitches, potentially high pricing for growing businesses, and collaboration features that, while improving, still have limitations.

Is Webflow cheaper than Wix?

Webflow and Wix offer similar starting prices, with Webflow's Basic Site plan at $14/month and Wix's Light plan at $17/month. Both offer free versions with limited features. Therefore, Webflow's lowest tier paid plan is slightly cheaper than Wix's. However, both platforms have a range of plans with varying prices, so a direct comparison requires considering specific feature needs.

Alternatives to Webflow and Wix

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Squarespace

Squarespace is an all-in-one website building platform designed for businesses and individuals. It offers templates, design tools, and features to create websites, online stores, and portfolios. Squarespace also provides marketing and analytics tools to help grow your online presence. It is known for its ease of use and stylish templates.

Teleport

Teleport is a web design platform that helps businesses create websites using a visual, low-code approach. It allows users to design, build, and publish static or dynamic websites with integrations for popular content management systems. Teleport facilitates collaboration between designers and developers, enabling teams to streamline their workflow from design to code. Features include component libraries, code generation, version control, and one-click deployment options.

Linktree

Linktree is a platform that provides a single, customizable link for your online content. This "link in bio" service lets you direct your audience to your website, social media, online store, videos, music, and more. Linktree also offers analytics to track engagement and understand what content resonates with your audience. This can be a simple alternative to a full website or a convenient supplement to your existing online presence.

Retool

Retool is a platform that helps businesses create custom internal software tools quickly and efficiently. It allows users to connect to various data sources, design interfaces with drag-and-drop components, and add custom code for more complex logic. This makes it easier for companies to build tools for tasks like managing customer data, tracking projects, or automating workflows, without needing a team of expert coders. Retool is trusted by large and small companies for its security and flexibility.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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