Webflow vs Squarespace

by Gralio Feb 03, 2025

Webflow and Squarespace are website building platforms catering to different needs. Webflow empowers users with extensive design control and a robust CMS, ideal for creating unique and complex websites. Squarespace offers a simpler, template-based approach, prioritizing ease of use and speed for building professional-looking websites quickly.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4372 reviews and 60 websites, saving 1 day, 47 minutes of reading.

Webflow

Website LinkedIn Twitter

Squarespace

Website LinkedIn Twitter

About

Webflow is a website design platform that allows both technical and non-technical users to build professional, custom websites without needing to write code. It provides a visual interface to design page layouts, add content, and create animations and interactions. Webflow also offers hosting, content management, and marketing tools, making it a comprehensive solution for businesses to create and manage their online presence. It's used by companies of all sizes, from small businesses to large enterprises.

Squarespace is an all-in-one website building platform designed for businesses and individuals. It offers templates, design tools, and features to create websites, online stores, and portfolios. Squarespace also provides marketing and analytics tools to help grow your online presence. It is known for its ease of use and stylish templates.

Summary

Main difference

Webflow offers greater design flexibility and customization, allowing for highly tailored websites. Squarespace prioritizes ease of use and provides a more streamlined website building experience with stylish, pre-designed templates.

Relative strengths of Webflow (compared to Squarespace)

Superior design flexibility and customization options.
Robust CMS for easy content management.
Active community and extensive learning resources.

Relative weaknesses of Webflow (compared to Squarespace)

Steeper learning curve for beginners.
Limited built-in e-commerce functionality.
Higher pricing for advanced features.

Who is using Webflow and Squarespace?

Adam Robinson

CEO @ Retention.com & RB2B

No data

Who should use Webflow VS. Squarespace

Webflow empowers marketers, designers, and developers to build custom websites without coding. Its intuitive visual interface and robust CMS enable easy design and content management. Users praise its customizability and clean code output, while some note a learning curve and occasional bugs.

Squarespace is a user-friendly website builder perfect for individuals and businesses seeking stylish, modern websites. It's praised for its ease of use and all-in-one features, but some users mention limited design flexibility. Squarespace offers excellent templates and integrated tools for SEO and marketing.

Best for small, medium, and large businesses.
Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, Education, and more.

Best for small to medium-sized businesses.
Ideal for various sectors, including E-commerce, Healthcare, and Marketing.

Webflow and Squarespace features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Website Templates

Not supported

Webflow offers customizable templates but AI-powered building is not confirmed.

Not supported

Squarespace offers customizable templates but does not use AI to build them.
AI-Powered Design Assistance

Partially supported

Webflow offers AI design assistance, including automated layouts and customized templates.

Supported

Squarespace offers AI-powered design assistance through its Design Intelligence suite and Blueprint AI.
Website Design Tools

Supported

Webflow offers extensive design tools for creating professional and personalized websites.

Supported

Squarespace offers various design tools and templates to create professional websites.
SEO and Website Analytics

Supported

Webflow offers integrated SEO features and analytics via Google Analytics.

Supported

Squarespace offers built-in SEO features and integrates with analytics tools like Google Analytics.
Drag and drop editor

Supported

Webflow offers a drag and drop editor, as confirmed by multiple sources.

Supported

Squarespace supports a drag-and-drop editor through its Fluid Engine, available for Squarespace 7.1 websites.
Website templates

Supported

Webflow offers a wide array of pre-designed website templates that can be customized using their visual editor, catering to various needs and eliminating the need for coding.

Supported

Squarespace supports a selection of pre-designed and customizable templates for website layout.

Qualities

Value and Pricing Transparency

-0.57

Rather negative sentiment

-0.13

Neutral sentiment
Customer Service

+0.2

Neutral sentiment

-0.06

Neutral sentiment
Ease of Use

+0.83

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+0.53

Rather positive sentiment

+0.33

Rather positive sentiment
Ease of Implementation

+0.28

Neutral sentiment

+0.52

Rather positive sentiment
Scalability

-0.05

Neutral sentiment

-0.64

Rather negative sentiment

Webflow and Squarespace Pricing

Webflow offers Ecommerce and Workspace plans in addition to its Site plans. The Ecommerce plans include features designed for online retailers, while the Workspace plans are tailored for teams and freelancers. Webflow provides a free Starter plan for those getting started, and paid plans offer more features and resources. All plans are billed monthly or annually, with annual billing offering savings.

Plans

User sentiment

Rather negative

-0.57

See full Pricing page

No data

User sentiment

Neutral

-0.13

See full Pricing page

Webflow and Squarespace review insights

4372 reviews analysed from and

Users love

Intuitive visual interface that makes web design accessible to non-coders.
Highly customizable designs, breaking free from template restrictions.
Robust CMS for easy content management and updates.
Clean, semantic code output for improved website performance and SEO.
Active community and extensive learning resources (Webflow University) provide support and inspiration.

Squarespace is praised for its user-friendly interface and ease of website creation.
The platform offers a wide selection of aesthetically pleasing and modern templates.
Squarespace is often lauded for its comprehensive all-in-one features, including SEO, marketing, and analytics tools.
Many users appreciate the seamless integration with other platforms and tools.

Users dislike

The steep learning curve can be a challenge for those with limited web development experience.
Limited e-commerce functionality requires reliance on third-party integrations for advanced features.
Occasional bugs and glitches, especially when handling complex animations or interactions.
Pricing can be expensive, especially for growing businesses requiring additional features or users.
Collaboration features are improving, but still have limitations, such as single-user editing for certain design aspects.

DNS propagation issues and slow customer support responses are common complaints.
Some users have reported account access and billing issues, especially those migrated from Google Domains.
Limited design flexibility and customization options beyond templates are a common frustration.
Lack of advanced e-commerce features for larger online stores is a noted limitation.

Webflow and Squarespace Ratings

Glassdoor

3.9/5

(80)

Glassdoor

4.0/5

(464)

Company health

Employee growth

18% increase in the last year

7% increase in the last year

Web traffic

5% decrease in the last quarter

10% decrease in the last quarter

Financing

December 2021 - $335M

September 2021 - $256K

How customizable are the design templates offered by each platform?

Webflow is highly customizable, allowing users to break free from template restrictions and design pixel-perfect websites. Squarespace offers stylish templates that are easier to use but provide less design flexibility, with customizations limited to what the template allows.

Which product provides better control over the final HTML and CSS output?

Webflow provides significantly better control over the final HTML and CSS output. While Squarespace offers ease of use and stylish templates, it has limitations in terms of customization beyond those templates. Webflow, with its focus on custom website building and a visual interface that allows direct manipulation of HTML and CSS properties, offers greater flexibility and control for users seeking a truly bespoke design. This makes Webflow a better choice for those prioritizing precise control over the final website code.

What are the advantages of Webflow?

Webflow's advantage lies in its ability to create highly customizable websites without requiring coding knowledge, offering greater design flexibility compared to Squarespace's template-based approach. Webflow's visual editor and clean code output contribute to better website performance and SEO. Additionally, Webflow's robust CMS and active community provide valuable resources and support for users.

What are the disadvantages of Webflow?

Webflow's pricing can be a barrier, especially for smaller businesses or individuals. Some users find the platform has a steep learning curve, particularly those unfamiliar with web design principles. While Webflow offers many features, its e-commerce functionality has limitations, often requiring third-party integrations for more advanced features. Users occasionally report bugs and glitches, especially with complex animations or interactions. Finally, some limitations persist with collaboration features, sometimes hindering team workflows.

Alternatives to Webflow and Squarespace

Wix

Wix is a website building platform focused on providing businesses with user-friendly tools to create an online presence. It offers a drag-and-drop editor, customizable templates, and features like e-commerce tools, scheduling, and marketing integrations. With Wix, businesses can build a website, manage sales, and engage in digital marketing activities, all from a single platform. The platform caters to a wide range of users, from small businesses to larger enterprises seeking an all-in-one solution.

Teleport

Teleport is a web design platform that helps businesses create websites using a visual, low-code approach. It allows users to design, build, and publish static or dynamic websites with integrations for popular content management systems. Teleport facilitates collaboration between designers and developers, enabling teams to streamline their workflow from design to code. Features include component libraries, code generation, version control, and one-click deployment options.

Google Workspace

Google Workspace is a suite of online productivity and collaboration tools for businesses of all sizes. It includes popular apps like Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet and more. Google Workspace aims to provide a seamless and integrated experience for communication, document creation, file storage, and team collaboration, all accessible from any device with an internet connection. It stands out with its user-friendly interface and strong collaboration features.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

WordPress.com

WordPress.com is a website building platform that offers managed WordPress hosting, making it easy to create and manage websites without technical expertise. It provides various features such as website themes, plugins, and secure hosting. WordPress.com is known for its user-friendly interface, scalability, and a wide range of design options suitable for businesses and individuals. It's a popular choice for building anything from blogs to business websites.

Retool

Retool is a platform that helps businesses create custom internal software tools quickly and efficiently. It allows users to connect to various data sources, design interfaces with drag-and-drop components, and add custom code for more complex logic. This makes it easier for companies to build tools for tasks like managing customer data, tracking projects, or automating workflows, without needing a team of expert coders. Retool is trusted by large and small companies for its security and flexibility.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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