Voyado vs Emarsys

by Gralio Apr 23, 2025

Voyado and Emarsys both offer omnichannel marketing automation with AI, primarily for retail/ecommerce. Voyado is generally more user-friendly, easier to implement, and has better-rated customer support, making it a strong contender for mid-sized businesses prioritizing ease of use and service, especially in retail. Emarsys, targeting larger companies, offers robust pre-built tactics but faces criticism regarding customer service, implementation difficulty, and value, making it potentially less suitable for this audience despite its powerful features.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 493 reviews and 60 websites, saving 3 hours, 14 minutes of reading.

Logo of Voyado
Logo of Emarsys

About

Voyado is a cloud-based software designed for retail brands that want to improve customer relationships and boost sales. It combines customer data with product information to deliver personalized marketing campaigns and product recommendations across various channels like email, SMS, and online stores. This helps businesses better understand their customers, automate marketing efforts, and create a more engaging shopping experience that increases customer loyalty and sales.
Emarsys, an SAP company, is a marketing platform designed for medium to large businesses. It helps you personalize marketing messages across multiple channels such as email, text, app notifications, and your website. Emarsys aims to improve customer engagement and loyalty through automated, data-driven campaigns. It is heavily focused on data analytics and uses AI to improve marketing outcomes.

Summary

Main difference
Voyado focuses on user-friendliness, strong support, and retail-specific AI features like product discovery, making it accessible for mid-sized retailers. Emarsys targets larger businesses with robust automation tactics and broader AI capabilities but presents challenges in implementation, support, and cost-effectiveness for smaller companies.

Relative strengths of Voyado (compared to Emarsys)

  • Better Suitability for Mid-Sized Businesses: Voyado's ideal customer profile includes small-to-medium businesses (1-100 employees), aligning better with the target audience than Emarsys, which focuses on medium-to-large enterprises.

  • Superior Ease of Implementation and Support: Voyado receives positive ratings for ease of implementation and users praise its customer support and onboarding, contrasting with Emarsys' highly negative ratings in both areas.

  • Stronger Retail-Specific Features: Voyado offers features like AI-driven product discovery and recommendations tailored specifically for retail, enhancing the online shopping experience beyond general personalization tools found in Emarsys.

Relative weaknesses of Voyado (compared to Emarsys)

  • Less Advanced Segmentation: Emarsys is praised by users for its strong segmentation capabilities, suggesting Voyado may offer less power in creating highly specific customer groups for targeted campaigns.

  • Weaker Reporting Functionality: Users explicitly criticize Voyado's limited and clunky reporting, requiring manual data extraction for deeper analysis, whereas Emarsys generally emphasizes its data analytics capabilities.

  • Difficulty Modifying Automations: Voyado users report that modifying automation workflows after they have been published is difficult, potentially limiting flexibility compared to Emarsys's approach.

What companies are using Voyado and Emarsys?

No data
San Jose Sharks is a customer
San Jose Sharks
Ferrara is a customer
Ferrara
Huel is a customer
Huel
Puma is a customer
Puma
ALdo is a customer
ALdo
Versuni is a customer
Versuni
Gibson is a customer
Gibson

Who should use Voyado VS. Emarsys

Voyado seems best suited for retail and e-commerce brands aiming to deepen customer connections and boost revenue. We find it's particularly strong in unifying customer and product data to create personalized campaigns via email, SMS, and online stores. Users often praise its user-friendly interface and effective loyalty features, making it a solid choice for businesses focused on enhancing the shopping experience and driving repeat purchases through targeted marketing automation.

Emarsys is a marketing platform for medium and larger companies wanting to improve customer engagement. We see it helps businesses personalize messages across email, text, apps, and web using AI and data. Users appreciate its ease of use, segmentation, and pre-built tactics. However, some find it costly and challenging for very complex processes or tracking exact customer journey stages. It's a solid choice for enhancing omnichannel marketing efforts, especially if you don't need multi-brand support from one account per account support for multiple brands from one account

  • Based on our observations, Voyado is particularly effective for medium-sized businesses, though larger enterprises also find it quite suitable.

  • In our experience, Voyado delivers significant value primarily to retail brands, especially those operating within the e-commerce sector.

  • We observe Emarsys is primarily adopted by medium-sized (101-1000 employees) and large enterprise businesses (1001+ employees).

  • While usable across sectors, Emarsys is particularly popular with retail, e-commerce, and consumer goods companies seeking personalization.

Voyado and Emarsys features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Omni-channel Communications
    Supported

    Voyado supports omnichannel communication including email and SMS.

    Partially supported

    Emarsys supports email, SMS, web, mobile, and digital ads, but not voice calls.

  • AI-Driven Product Discovery
    Supported

    Voyado offers AI-powered product discovery, enhancing the shopping experience with personalized search and recommendations.

    Supported

    Emarsys supports AI-driven product discovery, including an AI product finder and personalized recommendations.

  • AI Marketing
    Supported

    Voyado offers AI-powered product recommendations, targeting, and predictive insights for personalized customer interactions.

    Supported

    Emarsys offers AI-powered features for predicting, automating, and personalizing customer interactions.

  • Performance analytics
    Supported

    Voyado supports reporting and analytics on email campaign performance.

    Supported

    Emarsys offers robust email campaign performance analytics, including AI-powered insights.

  • Drip Campaigns
    Partially supported

    Voyado offers robust marketing automation and email campaigns, but drip campaign support is not explicitly confirmed.

    Supported

    Emarsys supports drip campaigns through its Automation Center and Interactions features.

  • Campaign tracking
    Supported

    Voyado supports campaign tracking with its campaign management and analytics features.

    Supported

    Emarsys supports campaign tracking with features like external analytics integration and AI-powered analytics.

Qualities

  • Value and Pricing Transparency
    No data
    -0.2
    Neutral sentiment
  • Customer Service
    +1
    Strongly positive sentiment
    +0.2
    Neutral sentiment
  • Ease of Use
    +0.67
    Rather positive sentiment
    +0.68
    Rather positive sentiment
  • Reliability and Performance
    +1
    Strongly positive sentiment
    +0.67
    Rather positive sentiment
  • Ease of Implementation
    +1
    Strongly positive sentiment
    -0.14
    Neutral sentiment
  • Scalability
    -0.33
    Rather negative sentiment
    +0.33
    Rather positive sentiment

Voyado and Emarsys Pricing

No pricing information found.

User sentiment

Strongly negative
-1

See full Pricing page

No data

User sentiment

Neutral
-0.2
We couldn't find a pricing page for Emarsys.

Voyado and Emarsys review insights

493 reviews analysed from and

Users love

  • User-friendly interface praised for its ease of use and navigation.
  • Effective email marketing and loyalty program features.
  • Excellent customer support and onboarding experience.
  • Real-time data analysis for personalized automations.
  • AI-powered product recommendations boost sales.
  • Easy to use interface and implementation
  • Strong segmentation capabilities
  • The "tactics" function is useful.
  • Helpful pre-built automation programs

Users dislike

  • Limited reporting functionality, requiring manual data extraction for deeper analysis.
  • Occasional slow support responses, causing delays in implementations.
  • Limited customization for content personalization, especially on-site elements.
  • Overwhelming and clunky reports interface.
  • Automation modifications are difficult after publishing
  • The cost can be a downside, especially for smaller organizations.
  • They mention that it is inconvenient to build intricate processes inside of Emarsys.
  • The platform also lacks the ability to precisely pinpoint a customer's position within their journey at any given time.
  • Emarsys only supports a single brand.

Voyado and Emarsys Ratings

  • G2
    4.6/5
    (43)
  • Glassdoor
    4.4/5
    (6)
  • G2
    4.3/5
    (438)
  • Capterra
    4.3/5
    (12)
  • Glassdoor
    4.1/5
    (321)

Company health

Employee growth

11% increase in the last year
3% increase in the last year

Web traffic

11% decrease in the last quarter
1% decrease in the last quarter

Financing

June 2024 - $7M
May 2016 - $55M

How customizable are pre-built automation tactics in each platform?

Emarsys provides pre-built automation "tactics" described as best-practice, fully customizable journeys that users find helpful and ready to deploy. Voyado offers personalized automations based on real-time data, but users report that modifying these automations after publishing is difficult, and there are limitations noted regarding content personalization customization within automated campaigns.

Which product offers better real-time customer journey tracking capabilities?

Based on the provided information, Voyado appears to offer better real-time customer journey tracking capabilities. Voyado is noted for its real-time data analysis for personalized automations and features focused on understanding detailed customer actions and guiding their shopping journey. Conversely, Emarsys is explicitly mentioned by users as lacking the ability to precisely pinpoint a customer's position within their journey at any given time, indicating a limitation in its real-time tracking functionality.

What are the advantages of Voyado?

Voyado's main advantages stem from its dedicated focus on the retail industry, allowing it to deeply integrate customer and product data for highly relevant features like AI-powered product discovery and search intelligence. Users often praise its user-friendly interface and ease of navigation. Compared to Emarsys, Voyado generally receives more positive feedback regarding customer support and onboarding experiences, and it caters well to a range of retail business sizes, including small and medium enterprises.

What are the disadvantages of Voyado?

Voyado's disadvantages include limited reporting functionality which often requires manual data extraction for deeper analysis, coupled with an interface described as overwhelming and clunky. Users sometimes experience slow support responses leading to implementation delays. There are also limitations in customizing content personalization, particularly for on-site elements, and making modifications to automations after they have been published is difficult. Furthermore, Voyado scores poorly on scalability and lacks pricing transparency, leading to negative sentiment regarding its cost.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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