Volusion vs Wix

by Gralio Mar 17, 2025

Volusion and Wix are website builders catering to businesses of all sizes, particularly those focused on e-commerce. Volusion excels in its core e-commerce functionality and ease of use, while Wix shines with its design flexibility and wider range of integrations. Choose Volusion for a streamlined online store experience and Wix for a more customizable website with broader functionalities.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4289 reviews and 60 websites, saving 1 day, 19 minutes of reading.

Logo of Volusion
Logo of Wix

About

Volusion is an e-commerce platform that enables you to build and manage your online store. It offers website design tools, inventory management, payment processing, and marketing features - all without requiring coding knowledge. Volusion aims to provide a user-friendly experience for businesses of all sizes, with a focus on simplifying online selling and supporting business growth. It integrates with popular business tools and offers customer support to assist users.
Wix is a website building platform focused on providing businesses with user-friendly tools to create an online presence. It offers a drag-and-drop editor, customizable templates, and features like e-commerce tools, scheduling, and marketing integrations. With Wix, businesses can build a website, manage sales, and engage in digital marketing activities, all from a single platform. The platform caters to a wide range of users, from small businesses to larger enterprises seeking an all-in-one solution.

Summary

Main difference
Volusion offers a more streamlined, e-commerce focused experience with built-in features, ideal for businesses prioritizing simplicity and quick setup. Wix provides greater design flexibility and a broader range of website functionalities beyond online stores, making it better for users who value customization and diverse integrations.

Relative strengths of Volusion (compared to Wix)

  • Stronger focus on core e-commerce features (inventory management, payment processing, etc.)

  • Simpler, more straightforward user interface for managing an online store

  • Potentially lower overall cost for basic e-commerce needs

Relative weaknesses of Volusion (compared to Wix)

  • Less design flexibility and fewer website customization options compared to Wix

  • Limited third-party integrations and API capabilities

  • More basic SEO tools and marketing features

Who is using Volusion and Wix?

No data
Michael Janda
Creative director and YouTuber - 42K subs

Who should use Volusion VS. Wix

Volusion is an all-in-one e-commerce platform ideal for businesses of all sizes, especially those prioritizing ease of use. Users praise its user-friendly interface and built-in SEO tools. However, some have noted limitations in customization and occasional technical issues. Volusion offers various pricing plans, starting at $35/month.

Wix is a user-friendly website builder ideal for small to medium businesses, especially e-commerce stores. Users praise the intuitive drag-and-drop interface and template variety but note slow loading speeds and additional costs for basic features. The platform offers a free plan and various premium options starting at $17/month.

  • Best for small to medium-sized businesses (1-1000 employees) seeking an all-in-one platform.

  • Particularly well-suited for the e-commerce industry.

  • Best for small to medium-sized businesses (1-1000 employees).

  • Excellent fit for e-commerce businesses.

Volusion and Wix features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Drag-and-drop website builder
    Supported

    Volusion offers a drag-and-drop website builder for easy customization.

    Supported

    Wix offers a drag-and-drop website builder, so no coding is needed.

  • Free website themes
    Supported

    Volusion offers free, responsive website themes suitable for various devices, though customization may be limited.

    Supported

    Wix offers over 900 free and customizable website themes suitable for online stores.

  • Multiple page designs
    Supported

    Volusion themes offer consistent design across core pages, ensuring a cohesive user experience.

    Partially supported

    Wix offers multiple page designs within one theme, but distinct designs for different content types require custom coding.

  • Website builder
    Supported

    Volusion allows creating websites with product catalogs.

    Supported

    Wix supports the ability to create a website with a product catalog.

  • Drag and drop editor
    Supported

    Volusion offers a drag-and-drop interface for content and website customization.

    Supported

    Wix supports a drag-and-drop editor for easy website building.

  • Website templates
    Supported

    Volusion offers pre-designed and customizable website templates.

    Supported

    Wix supports a selection of pre-designed and customizable templates for website layout.

Qualities

  • Value and Pricing Transparency
    No data
    -0.23
    Neutral sentiment
  • Customer Service
    No data
    +0.41
    Rather positive sentiment
  • Ease of Use
    No data
    +0.72
    Strongly positive sentiment
  • Reliability and Performance
    No data
    -0.42
    Rather negative sentiment
  • Ease of Implementation
    No data
    +0.68
    Rather positive sentiment
  • Scalability
    No data
    +0
    Neutral sentiment

Volusion and Wix Pricing

Volusion offers four ecommerce website pricing plans: Personal at $35/month, Professional at $79/month, Business at $299/month, and Prime with custom pricing based on Gross Merchandise Volume (GMV). All plans include a variety of features such as SSL certificate, web hosting, bandwidth, and support. Prime plan users get a dedicated client success manager.
Plans

See full Pricing page

Wix offers a free plan and several premium plans with different features and storage options. All plans come with a custom domain, reliable web hosting, AI creation tools, and 24/7 customer care.
Plans

User sentiment

Neutral
-0.23

See full Pricing page

Volusion and Wix review insights

4289 reviews analysed from and

Users love

  • Easy to use and navigate, even for beginners, with a user-friendly interface.
  • Good selection of website design templates to create a professional-looking store.
  • Built-in SEO features and marketing tools to help drive traffic to the online store.
  • Solid e-commerce functionality, including inventory management, payment processing, and order management.
  • Reliable uptime and generally good performance for a smooth customer experience.
  • Easy to use drag and drop interface for website building.
  • Wide variety of website templates to choose from.
  • Intuitive and user-friendly even for beginners.
  • Excellent customer service, responsive and helpful.

Users dislike

  • Limited customization options, especially for mobile responsiveness.
  • Technical issues and glitches are common, such as slow loading times and random logouts.
  • API limitations make integrations difficult and some features are outdated.
  • Customer support, while available, can be slow and inconsistent.
  • Pricing can be high, especially for bandwidth overages and advanced features.
  • The mobile version editing is difficult to use.
  • Wix sites load slowly, especially on mobile.
  • There are add-on costs for many basic features.
  • SEO tools are basic and could be better.

Volusion and Wix Ratings

  • G2
    3.2/5
    (65)
  • Capterra
    3.8/5
    (47)
  • Glassdoor
    3.2/5
    (323)
  • G2
    4.2/5
    (1680)
  • Capterra
    4.4/5
    (2497)

Company health

Employee growth

No change in the last year
No data

Web traffic

3% decrease in the last quarter
No data

Financing

October 2014 - $90M
No data

How do Volusion's built-in SEO tools compare to Wix's SEO capabilities?

Volusion promotes its built-in SEO tools as a key feature, while Wix users specifically criticize its SEO capabilities as basic and needing improvement. While both platforms likely offer some standard SEO features, user feedback suggests Volusion's tools are more robust and effective than Wix's.

Which platform, Volusion or Wix, offers easier mobile website customization?

Volusion offers limited mobile customization options, which is a common complaint among users. While Wix also receives some criticism for its mobile editor, it generally offers more robust mobile customization features through its drag-and-drop interface and specific mobile editing tools. Therefore, Wix provides easier mobile website customization than Volusion.

What are the advantages of Volusion?

Volusion offers a simple, user-friendly interface and a good selection of website themes, making it easy for beginners to create an online store. It provides built-in SEO and marketing tools to drive traffic and offers solid e-commerce functionality, including inventory management, payment processing, and order management. Volusion also boasts reliable uptime and generally good performance. This makes it a good option for users prioritizing ease of use and integrated features for a streamlined online selling experience.

What are the disadvantages of Volusion?

Volusion's disadvantages include limited customization options, particularly for mobile responsiveness. Users frequently report technical issues and glitches like slow loading times and random logouts. API limitations hinder integrations, and some features are considered outdated. Customer support, while available, is often slow and inconsistent. Finally, pricing can be expensive, especially with bandwidth overages and advanced features.

Is Volusion cheaper than Wix?

Volusion's pricing starts at $35/month, while Wix offers a free plan and paid plans starting at $17/month. Therefore, Wix can be cheaper than Volusion depending on the chosen plan.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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