Vimeo vs Wistia

by Gralio Mar 07, 2025

Vimeo and Wistia are both video platforms catering to businesses, but they differ in their core focus. Vimeo provides a wider suite of video production tools, while Wistia specializes in video marketing functionalities and analytics.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2300 reviews and 46 websites, saving 13 hours, 9 minutes of reading.

Vimeo

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Wistia

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About

Vimeo is an all-in-one video software platform for businesses of all sizes. It provides a suite of tools for creating, editing, managing, and sharing high-quality videos. Vimeo hosts videos on its ad-free player, offers live streaming capabilities, and provides analytics to track video performance. Security and privacy features ensure your content is protected and only accessible to authorized viewers. Vimeo integrates with popular business tools to streamline workflows.

Wistia is a video marketing platform designed for businesses of all sizes. It provides a single location to create, host, and track the success of your videos. Wistia offers tools to easily customize your video player, capture leads, and integrate with popular marketing platforms. Its analytics dashboard helps you understand how viewers engage with your content.

Summary

Main difference

Vimeo is a versatile video platform offering a broader range of video creation and editing tools, suitable for businesses needing more control over their video production process. Wistia focuses on video marketing features like lead generation and in-depth analytics, making it better for businesses prioritizing video marketing ROI.

Relative strengths of Vimeo (compared to Wistia)

More comprehensive video creation and editing tools.
Ad-free viewing experience on Vimeo's platform.
Wider range of subscription plans catering to different needs.

Relative weaknesses of Vimeo (compared to Wistia)

Less specialized in video marketing features compared to Wistia.
Basic plan has limited features compared to Wistia's free plan.
Analytics are not as detailed as Wistia's.

Who should use Vimeo VS. Wistia

Vimeo empowers businesses to create and share professional videos. Users praise the high-quality playback and privacy controls, while some find the pricing and limited analytics challenging. Vimeo is a versatile platform suitable for diverse business needs.

Wistia is a user-friendly video marketing platform ideal for businesses of all sizes. Users love its customization tools and in-depth analytics. Some users have noted limitations with the video editor and recent price increases. Wistia offers various pricing tiers to accommodate different needs and budgets.

Ideal for businesses of all sizes needing high-quality video creation, management, and sharing.
Suitable for various industries, including Marketing & Advertising, Media & Entertainment, and Education.

Best for small to medium businesses (1-1000 employees), but suitable for larger enterprises.
Suitable for businesses across various industries, especially those in marketing, education, and software.

Vimeo and Wistia features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Video creation and editing

Supported

Vimeo supports basic video creation and editing through Vimeo Create.

Supported

Wistia supports basic video creation and editing, including trimming and splitting.
Screen recording

Supported

Vimeo supports screen recording through its Chrome extension, Vimeo Record.

Supported

Wistia supports screen recording with editing capabilities.
Video sharing and embedding

Supported

Vimeo allows embedding videos using an iframe embed code, compatible with various platforms.

Supported

Wistia supports easy sharing and embedding of videos on different platforms.
Video uploads

Supported

Vimeo allows users to upload videos, including those showcasing products or services, with options for privacy and sharing.

Supported

Wistia fully supports video uploads and management, including bulk uploads, organization features, and various sharing options, making it suitable for exhibitors to showcase their products or services.
Video CDN

Supported

Vimeo uses a Content Delivery Network (CDN) to deliver its content.

Supported

Wistia uses a Content Delivery Network (CDN) for fast video delivery.
Secure video storage

Supported

Vimeo provides secure video storage and features to prevent unauthorized access, including password protection, private links, and access controls.

Supported

Wistia offers secure video storage with features like password protection, domain restrictions, and user permissions.

Qualities

Value and Pricing Transparency

-0.82

Strongly negative sentiment

-0.68

Rather negative sentiment
Customer Service

-0.17

Neutral sentiment

+0.6

Rather positive sentiment
Ease of Use

+0.88

Strongly positive sentiment

+0.96

Strongly positive sentiment
Reliability and Performance

+0.66

Rather positive sentiment

+0.4

Rather positive sentiment
Ease of Implementation

+1

Strongly positive sentiment

+0.6

Rather positive sentiment
Scalability

No data

-1

Strongly negative sentiment

Vimeo and Wistia Pricing

No data

User sentiment

Strongly negative

-0.82

See full Pricing page

Wistia offers a tiered subscription pricing model with a free plan and multiple paid plans. The pricing scales with the number of videos, media files, bandwidth, and features.

Plans

User sentiment

Rather negative

-0.68

See full Pricing page

Vimeo and Wistia review insights

2292 reviews analysed from and

Users love

High-quality video playback and ad-free viewing experience
Privacy controls and customization options
Easy to use and navigate
Good customer support

User-friendly platform with great tools for customization and analytics.
The platform is straightforward and user friendly.
The analytics included within Wistia are very in depth and provide lots of information.
Wistia is a solid, reliable tool that makes video hosting and marketing more efficient.

Users dislike

High pricing and limited features for basic plan users
Limited analytics
Sluggish performance at times
Limited social features

The events platform that they sold us in recently is a disaster.
No live customer support despite us paying them thousands of dollars per year.
Sudden price increase left us scrambling.
The video editor functions are limited, I prefer to have a lot more range in editing choices

Vimeo and Wistia Ratings

G2

4.3/5

(475)
Capterra

4.6/5

(1004)
Glassdoor

3.6/5

(301)

G2

4.6/5

(643)
Capterra

4.7/5

(170)
TrustPilot

2.7/5

(8)
Glassdoor

4.6/5

(45)

Company health

Employee growth

5% increase in the last year

6% increase in the last year

Web traffic

11% decrease in the last quarter

6% decrease in the last quarter

Financing

October 2020 - $450M

April 2018 - $19M

How important is a built-in, fully featured video editor?

A built-in, fully featured video editor is not a primary concern for selecting between Vimeo and Wistia. While Vimeo offers basic video creation and editing tools through Vimeo Create, and Wistia users express a desire for more robust editing features, both platforms primarily focus on video hosting, marketing, and analytics. Therefore, a separate, dedicated video editing software might be necessary for users requiring advanced editing capabilities regardless of the chosen platform.

Which platform provides more robust analytics for marketing campaigns?

Wistia provides more robust analytics for marketing campaigns. While Vimeo offers analytics, user reviews frequently cite them as limited. Wistia, conversely, is praised for its in-depth analytics, including heatmaps and engagement graphs, which provide a more comprehensive understanding of viewer behavior and video performance.

What are the advantages of Vimeo?

Vimeo offers an ad-free viewing experience, providing a cleaner, more professional presentation for viewers. It also boasts stronger privacy controls and customization options, giving users greater control over who can access their content and how it's presented. Additionally, Vimeo is praised for its ease of use and navigation, making it accessible to a broader range of users.

What are the disadvantages of Vimeo?

Vimeo users have reported higher pricing compared to some competitors, especially for basic plans with limited features. Some users find the analytics less comprehensive than desired, and occasional performance issues have been reported. Additionally, Vimeo's social features are considered less developed than other platforms.

Alternatives to Vimeo and Wistia

Firework

Firework is a software platform that helps businesses add live and recorded video to their websites to increase customer engagement and sales. Its features include shoppable videos, livestreaming capabilities, and one-on-one virtual shopping consultations. The platform also boasts AI-powered digital humans that can answer customer questions and provide product recommendations. Firework primarily serves mid-to-large businesses in industries like fashion, beauty, and electronics, with notable clients like Walmart and Samsung.

Livestorm

Livestorm is a web-based platform designed for hosting and managing online meetings, webinars, and virtual events. It's known for being user-friendly and integrates with popular CRM and marketing tools. Livestorm offers features like custom registration pages, email marketing, interactive elements (polls, Q&A), data analytics, and integrations for a seamless event experience. It’s suitable for businesses of all sizes wanting to run engaging online events.

Restream

Restream is a live streaming platform designed for broadcasting to multiple destinations simultaneously. It allows users to stream live video content to over 30 platforms, including Facebook, YouTube, Twitch, and more. The software also provides tools for monitoring stream quality and managing audience engagement. Restream is suitable for individuals and organizations looking to expand their reach by broadcasting to a wider online audience.

Wave.video

Wave.video is an all-in-one video platform designed for businesses to improve their video marketing. It combines tools for live streaming, video editing, thumbnail creation, and video hosting. You can create marketing videos from scratch or use customizable templates. Wave.video also offers a library of stock footage, images, and audio. Its features aim to simplify video production, even for teams without design experience.

TwentyThree

TwentyThree is a video marketing platform designed for businesses to create, manage, and share video content. It offers tools for hosting and analyzing videos, including webinars, and provides a centralized library for team collaboration. TwentyThree aims to simplify video marketing, making it accessible for businesses of all sizes.

Hubilo

Hubilo Webinar+ is a webinar platform designed for marketing teams at B2B companies. It aims to help users expand their audience, generate leads, and demonstrate the return on investment of webinars. The platform provides tools to support the entire webinar process, from promoting and hosting webinars to analyzing attendee engagement and repurposing content. Features include customizable landing pages, email marketing tools, a user-friendly interface, and integrations with existing marketing technology.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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