UserWay vs Adobe Experience Manager

by Gralio Feb 24, 2025

UserWay excels in website accessibility, offering automated remediation and compliance support. Adobe Experience Manager provides a broader content management solution with personalization and digital experience capabilities, but at a higher cost and complexity.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 987 reviews and 60 websites, saving 5 hours, 59 minutes of reading.

UserWay

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Adobe Experience Manager

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About

UserWay helps businesses make their websites accessible to everyone, including people with disabilities. It uses a combination of artificial intelligence and human expertise to find and fix accessibility issues on websites. This helps businesses comply with accessibility laws and standards, such as the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).

Adobe Experience Manager is a comprehensive content management platform for building and delivering personalized digital experiences. It enables you to create and manage website content, digital assets, and online forms, and then deliver those assets across various channels, including websites and mobile apps. Experience Manager uses AI to streamline workflows, personalize content, and provide valuable customer insights so you can optimize your marketing efforts.

Summary

Main difference

UserWay is a specialized website accessibility solution focusing on ADA and WCAG compliance, ideal for businesses prioritizing inclusivity and legal adherence. Adobe Experience Manager is a comprehensive content management platform best suited for large enterprises needing robust content creation, management, and personalized digital experiences.

Relative strengths of UserWay (compared to Adobe Experience Manager)

Strong focus on website accessibility and compliance.
Ease of implementation and integration with popular website platforms.
Responsive and helpful customer support.

Relative weaknesses of UserWay (compared to Adobe Experience Manager)

Limited customization and flexibility compared to a full-fledged CMS.
Pricing can be high for smaller businesses, especially with add-ons.
Occasional bugs and glitches reported by users.

Who should use UserWay VS. Adobe Experience Manager

UserWay is an AI-powered accessibility solution that helps businesses ensure their websites are ADA and WCAG compliant. Users praise its easy installation, comprehensive features, and responsive customer support. Some users mention challenges with the admin panel's complexity and pricing for add-ons. Perfect for businesses wanting to create an inclusive online experience.

Adobe Experience Manager is a robust content management system ideal for large enterprises seeking to create personalized digital experiences. Users praise its intuitive interface and integration with other Adobe products but note the steep learning curve and high cost. It's best for organizations with substantial digital asset management needs.

Best for small, mid-sized, and enterprise businesses.
Ideal for E-commerce, Education, Software, Legal, Marketing, and Automotive industries.

Best for medium to large enterprises.
Ideal for marketing teams in digitally-driven industries.

UserWay and Adobe Experience Manager features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Website content

Not supported

UserWay focuses on website accessibility, not content management.

Supported

AEM supports creating and managing website content through its Sites module.
Web & Mobile Authoring

Not supported

UserWay does not support creating or editing website content.

Supported

AEM supports web and mobile content authoring with responsive design and mobile emulators.
Website Personalization

Not supported

UserWay does not offer personalized content, it focuses on website accessibility.

Supported

Adobe Experience Manager personalizes websites using audiences, activities, and integrations like Adobe Target.
WYSIWYG editor

Not supported

UserWay does not offer a WYSIWYG editor.

Supported

AEM offers a WYSIWYG editor called Universal Editor for intuitive content creation.
User access control

Not supported

UserWay does not offer user access control or content permission management.

Supported

Adobe Experience Manager supports user access control through user groups and permissions.
Brand portal

Not supported

UserWay does not appear to offer a branded portal for asset sharing.

Supported

AEM Assets Brand Portal allows sharing assets with external stakeholders.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

UserWay and Adobe Experience Manager Pricing

No data

We couldn't find a pricing page for UserWay.

No data

We couldn't find a pricing page for Adobe Experience Manager.

UserWay and Adobe Experience Manager review insights

Users love

Easy installation and integration with various platforms like WordPress, Wix, and Shopify.
Comprehensive accessibility features, including screen reader, contrast adjustment, keyboard navigation, and dyslexia-friendly options.
Responsive and helpful customer support, often praised for quick response times and effective solutions.
Automatic remediation of many accessibility issues using AI.
Provides detailed accessibility reports and recommendations for manual fixes.

Intuitive Touch UI praised for its user-friendliness and ease of navigation.
Robust content management capabilities, allowing for efficient content creation and delivery.
Seamless integration with other Adobe products, streamlining workflows.
Flexible customization options for tailoring the platform to specific business needs.
Powerful digital asset management (DAM) system, simplifying asset organization and retrieval.

Users dislike

Unintuitive configuration and management in admin panel.
High pricing for add-ons and premium features, especially for smaller businesses and non-profits.
Occasional bugs and glitches, such as widget display issues or analytics discrepancies.
Limited customization for widget appearance and branding, particularly in the free version.
Confusing billing system, especially for agency accounts managing multiple clients.

High licensing costs make it inaccessible for smaller businesses.
Steep learning curve for new users, especially those unfamiliar with Adobe products.
Slow loading times and occasional performance lags, impacting user experience.
Limited third-party integrations, restricting connectivity with other systems.
Complexity of workflows for tasks like setting up locales and translations.

UserWay and Adobe Experience Manager Ratings

G2

4.8/5

(584)
TrustPilot

4.8/5

(48)
Glassdoor

4.7/5

(42)

G2

4.0/5

(310)
Capterra

4.3/5

(65)
Glassdoor

4.3/5

(10097)

Company health

Employee growth

5% decrease in the last year

4% increase in the last year

Web traffic

6% decrease in the last quarter

1% decrease in the last quarter

Financing

No data

June 1984 - $3M

How easily does each product integrate with existing content management systems?

UserWay is designed to easily integrate with existing content management systems, with users praising its simple installation process and compatibility with platforms like WordPress, Wix, and Shopify. Adobe Experience Manager, while powerful, has limited third-party integrations, potentially creating challenges when connecting with existing systems. It primarily excels in integrations within the Adobe product ecosystem.

Which product offers better ongoing support for accessibility compliance?

UserWay offers better ongoing support for accessibility compliance. UserWay focuses specifically on accessibility, providing automated tools and dedicated support for compliance with WCAG and ADA. While Adobe Experience Manager offers some accessibility features, it is a broader platform and doesn't provide the same level of specialized support and ongoing monitoring for accessibility compliance. UserWay's customer support is also highly rated for responsiveness and effectiveness in addressing accessibility issues.

What are the advantages of UserWay?

UserWay focuses specifically on web accessibility, offering AI-powered automated remediation and detailed reports to help businesses comply with ADA and WCAG. Users praise its ease of installation and integration with popular platforms, comprehensive accessibility features, and responsive customer support. This specialization contrasts with Adobe Experience Manager, a broader content management platform where accessibility is one feature among many. For businesses prioritizing website accessibility, UserWay's dedicated tools and expertise offer a significant advantage.

What are the disadvantages of UserWay?

Users dislike UserWay's unintuitive configuration and management in the admin panel, high pricing for add-ons and premium features, occasional bugs and glitches, limited customization options, and a confusing billing system.

Alternatives to UserWay and Adobe Experience Manager

Notion

Notion is an all-in-one workspace platform designed to help teams organize information, manage projects, and collaborate effectively. It centralizes notes, documents, tasks, and databases, making it easy for teams to access and share information. Notion allows users to customize their workspace with templates and integrations and offers AI features for writing assistance and information retrieval. It aims to be a flexible solution that adapts to various work styles and replaces the need for multiple single-purpose tools.

Equally.ai

Equally.ai uses artificial intelligence to improve website accessibility for people with disabilities. It helps businesses comply with web content accessibility guidelines (WCAG) and the Americans with Disabilities Act (ADA). Their platform provides website audits and tools to identify and fix accessibility issues, making websites usable for everyone.

Adobe Experience Manager Assets

Adobe Experience Manager Assets is a cloud-based platform designed to help you manage your company's digital content, like images, videos, and documents. It offers tools for storing, organizing, and finding your assets, as well as collaborating on them with your team. The platform uses artificial intelligence to automate tasks like tagging and can even help you personalize content experiences for your customers. While powerful, Experience Manager Assets is designed to be user-friendly and integrates with other Adobe products.

Siteimprove

Siteimprove helps you create a better website experience for your visitors. It brings together tools to analyze website traffic, improve search engine rankings, make your website more accessible, and ensure consistent branding. Siteimprove provides data and insights to improve your website content and track marketing performance. Over 7,000 organizations worldwide use Siteimprove.

Simplified

Simplified is an all-in-one marketing platform designed for creating and sharing marketing content. It offers tools for graphic design, video editing, AI writing, social media management, and more. This AI-powered platform aims to streamline marketing workflows, enabling teams to create, collaborate, and publish content efficiently. Key features include templates, AI content generation, scheduling tools, and performance analytics. Simplified is suitable for businesses of all sizes looking to simplify their marketing efforts from a single platform.

Hybrent

Hybrent is a cloud-based software designed specifically for healthcare organizations to manage their purchasing processes. It simplifies and automates tasks like ordering supplies, tracking inventory, and handling invoices. Hybrent helps control spending by ensuring purchases align with budgets and contracts. The software provides tools to analyze spending patterns and identify potential savings. With a focus on ease of use, Hybrent aims to save healthcare professionals time and reduce administrative burdens.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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