Userflow vs UserGuiding

by Gralio Feb 24, 2025

Userflow and UserGuiding help businesses improve software adoption. Userflow is better for those prioritizing advanced integrations and user feedback collection, while UserGuiding suits teams focused on ease of use and built-in analytics.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 366 reviews and 60 websites, saving 2 hours, 32 minutes of reading.

Userflow

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UserGuiding

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About

Userflow is a no-code platform designed to help you improve how new customers experience your software. It lets you build interactive walkthroughs, progress checklists, and in-app surveys to guide users and gather feedback. You can embed help documents and announcements, and even set up an AI chatbot, all within your own application. Userflow is popular with software providers who want an easy way to improve user engagement and reduce churn.

UserGuiding helps your company improve how people use your software. It's a no-code platform, so you don't need technical knowledge to use it. You can create guided tours, help messages, and checklists that pop up inside your software. UserGuiding also helps you track how people are using your software and what they find confusing. This helps you make your software easier to use and keep your customers happy.

Summary

Main difference

Userflow and UserGuiding are both no-code user onboarding platforms. Userflow stands out with its AI chatbot, in-app surveys, and advanced integrations for deeper analytics, while UserGuiding excels in its analytics dashboard, resource center, and Chrome Extension builder for simplified onboarding creation.

Relative strengths of Userflow (compared to UserGuiding)

Superior integrations with analytics platforms like Mixpanel and Amplitude for in-depth user behavior analysis.
Offers in-app surveys for direct user feedback collection and product improvement.
Includes an AI chatbot to automate support and enhance user engagement.

Relative weaknesses of Userflow (compared to UserGuiding)

Analytics features are limited without third-party integrations.
API documentation is less comprehensive, potentially hindering custom integrations.
Sharing unpublished flows with external stakeholders is restricted.

Who is using Userflow and UserGuiding?

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

No data

Who should use Userflow VS. UserGuiding

Userflow is a no-code platform for creating interactive product tours, checklists, and surveys to guide users and gather feedback. Users praise its intuitive interface and multi-language support but note limitations in analytics and API documentation. Best for SaaS companies aiming to improve user engagement and reduce churn.

UserGuiding is a no-code platform that helps SaaS companies improve user onboarding and reduce churn. Create interactive walkthroughs, checklists, and help messages without coding. Users love its ease of use, analytics, and helpful support. Some find the interface less intuitive and desire more customization.

Best for small to medium-sized software companies.
Ideal for software providers looking to enhance user onboarding and reduce churn.

Best for small to medium-sized SaaS businesses.
Ideal for SaaS companies looking to improve user onboarding and engagement.

Userflow and UserGuiding features

Supported

Partially supported

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Type in the name of the feature or in your own words tell us what you need

Chrome Extension Builder

Not supported

Userflow does not support Chrome Extension Builder integration.

Supported

UserGuiding supports building onboarding flows directly within the web application.
Interactive product tours

Supported

Userflow supports interactive product tours via its interactive walkthroughs feature.

Supported

UserGuiding supports interactive product tours with personalized user journeys and contextual guidance.
Forms and Checklists

Partially supported

Userflow supports checklists but lacks standalone forms for data collection. A welcome survey feature offers limited form-like functionality.

Not supported

UserGuiding supports checklists for onboarding, but not forms.
Product tours

Supported

Userflow allows creating interactive walkthroughs to guide users through software features.

Supported

UserGuiding enables the creation of interactive product tours to guide users.
Interactive tour

Supported

Userflow enables the creation of interactive product tours to highlight key product features.

Supported

UserGuiding allows building interactive product tours to showcase key product features.
Interactive walkthroughs

Supported

Userflow enables the creation of interactive walkthroughs to guide users through actions with features like a visual editor and checklists.

Supported

UserGuiding enables the creation of interactive walkthroughs to guide users through actions.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Userflow and UserGuiding Pricing

Userflow's pricing is based on the number of monthly active users (MAUs). They offer a free trial and have additional bundles for MAUs and AI messages. Annual billing provides a discount.

Plans

See full Pricing page

UserGuiding offers a 14-day free trial and a money-back guarantee. The pricing scales with the number of monthly active users (MAU). They also provide add-on features that can be purchased separately.

Plans

See full Pricing page

Userflow and UserGuiding review insights

Users love

Intuitive and user-friendly interface for building interactive product tours.
Powerful multi-language support with XLIFF import and export functionality.
Seamless integration with popular platforms like HubSpot, Mixpanel, and Amplitude.
Excellent customer support known for responsiveness and helpfulness.

Easy to use and implement with no coding required.
Analytics feature is a game-changer, providing insights into user behavior.
Excellent customer support that is responsive and helpful.
Regular platform updates with new features and improvements.
The Resource Center is a valuable tool for providing users with helpful information.

Users dislike

Limited analytics features, relying on integrations like Mixpanel for in-depth analysis.
The API documentation can be lacking at times, making integration development challenging.
Limited ability to share unpublished flows with individuals outside specific segments.
Absence of "static" content blocks for persistent display on pages.

The interface is not very intuitive, and sometimes it makes it difficult to navigate and use the tool effectively.
Guides can break when updating UI.
Limited customization options for some features.
Occasional minor display glitches with hotspots.

Userflow and UserGuiding Ratings

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Company health

Employee growth

No data

12% increase in the last year

Web traffic

9% increase in the last quarter

18% decrease in the last quarter

Financing

No data

May 2020 - $1M

How do Userflow's AI chatbot features compare to UserGuiding's Resource Center?

Userflow's AI chatbot allows for automated in-app support and guidance, whereas UserGuiding's Resource Center provides a centralized location for help articles and other documentation. They serve different purposes: one offers interactive assistance, while the other acts as a searchable knowledge base.

Which product offers better analytics for tracking user behavior in-app?

UserGuiding offers better analytics for tracking in-app user behavior. While Userflow relies on third-party integrations for in-depth analytics, UserGuiding has this functionality built-in, making it a more streamlined solution for understanding user behavior and identifying areas for improvement within the application. Userflow users specifically mention limited analytics as a drawback. Conversely, UserGuiding users praise the built-in analytics as a key strength.

What are the advantages of Userflow?

Userflow offers superior multilingual support with XLIFF import/export functionality, seamless integrations with platforms like HubSpot, Mixpanel, and Amplitude, and highly-rated customer support. It also provides features like in-app surveys and AI chatbots, which UserGuiding lacks. While UserGuiding has its own analytics, Userflow users praise its integrations for in-depth analysis.

What are the disadvantages of Userflow?

Userflow has some limitations regarding analytics, relying on third-party integrations for deeper analysis. Its API documentation has been reported as lacking, potentially hindering custom integrations. Sharing unpublished flows with specific individuals outside defined segments isn't possible. Finally, it lacks "static" content blocks for persistent on-page display.

Is Userflow cheaper than UserGuiding?

UserGuiding's starting price of $69/month is significantly cheaper than Userflow's starting price of $240/month. Both scale upwards based on monthly active users, but UserGuiding appears to be the more affordable option, especially for smaller businesses or those with a lower number of MAUs.

Alternatives to Userflow and UserGuiding

Chameleon

Chameleon is a platform designed to help your users get the most out of your software. With Chameleon, you can build interactive guides, in-app messages, and surveys that are tailored to each user's needs. This helps users learn your software faster and reduces the need for support. Chameleon integrates seamlessly with your existing tools and is used by leading companies to improve user satisfaction and drive growth.

WalkMe

WalkMe helps employees use software more effectively. It identifies where people struggle in software and provides on-screen guidance and automation to help them complete tasks. This reduces errors, speeds up work, and lessens the need for support. WalkMe works with your existing software and provides data on how it's being used. Companies use WalkMe to improve onboarding, streamline processes, and get more value from their software investments.

Usetiful

Usetiful is a no-code digital adoption platform that helps businesses improve user engagement with their software. It allows you to create interactive guides, product tours, and checklists to onboard users, promote features, and reduce support requests. Usetiful integrates seamlessly with your software and offers analytics to track engagement. With a focus on user experience, Usetiful aims to help your customers get the most out of your product.

Netcore Customer Engagement and Experience Platform

Netcore Cloud is an AI-powered marketing platform designed to improve how businesses connect with their customers. It allows you to gather and understand customer data, personalize messages, and reach customers across multiple channels like email, SMS, and push notifications. The platform's focus is on helping mid-size to large businesses, particularly in industries like e-commerce and retail, create more effective marketing campaigns that lead to increased customer engagement and, ultimately, higher sales. Netcore promises to deliver relevant content to the right customer at the right time through automation and data analysis.

Confluence

Confluence is a collaborative workspace designed to streamline teamwork and knowledge sharing. It allows you to create, organize, and collaborate on documents, projects, and ideas in one central hub. This eliminates scattered information and keeps everyone on the same page. Confluence integrates with other tools and is highly customizable to adapt to various team needs, from product launches to marketing strategies.

Zoho Desk

Zoho Desk is a cloud-based customer service software designed to help businesses of all sizes manage customer interactions. It offers a suite of tools including phone, email, live chat, SMS text, and social media management, all within a single platform. Zoho Desk focuses on providing a comprehensive yet affordable solution, allowing businesses to streamline their customer service operations and improve customer satisfaction without breaking the bank.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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