Tumblr vs Twitter

by Gralio Mar 10, 2025

Tumblr and Twitter (X) offer distinct social media experiences. Tumblr emphasizes creative expression, community building, and long-form content, while Twitter focuses on real-time updates, news, and public discourse. Tumblr is better for visual content and blogging, while Twitter excels in short-form updates and broader reach.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2003 reviews and 43 websites, saving 11 hours, 29 minutes of reading.

Tumblr

Website LinkedIn Twitter

Twitter

Website LinkedIn

About

Tumblr is a social media platform where users can share and discover content like photos, videos, music, and text posts. It emphasizes community building around shared interests. Users can follow each other, reblog content, and engage in discussions.

Twitter, now known as X, is a social media platform where users share short, real-time public messages called "tweets". With millions of active users, businesses can use Twitter to connect with customers, share news and updates, and build brand awareness.

Summary

Main difference

Tumblr is a better choice for users and businesses seeking a platform for creative expression and community building around shared interests, particularly if visual content and blogging are central to their strategy. Twitter, or X, is more suitable for those who prioritize real-time updates, news dissemination, and public conversations on current events.

Relative strengths of Tumblr (compared to Twitter)

Stronger focus on visual content and blogging: Tumblr's format is well-suited for sharing longer-form content, images, GIFs, and videos, making it ideal for artists, writers, and other creatives.
Community-driven engagement: Tumblr fosters a sense of community through features like reblogging, liking, and commenting, encouraging interaction and content sharing within niche interests.
Greater content flexibility: Tumblr allows for a wider range of content formats and customization options, giving users more control over the look and feel of their blogs.

Relative weaknesses of Tumblr (compared to Twitter)

Lower user activity and reach: Tumblr's user base is smaller than Twitter's, potentially limiting the reach of your content.
Less emphasis on real-time updates: Tumblr is not designed for rapid-fire updates and breaking news like Twitter.
Limited customer support: Tumblr's customer support has been criticized for being difficult to reach and less responsive than Twitter's.

Who is using Tumblr and Twitter?

No data

Arnaud Renoux

Co-Founder at Scalelist

Who should use Tumblr VS. Twitter

Tumblr is a social media platform ideal for individuals and small businesses seeking a creative outlet to share and discover photos, videos, music, and text posts. Users appreciate the easy content sharing, simple interface, and diverse content areas. However, some users have reported difficulties with customer support, low user activity, and slow loading times.

Twitter, now X, is a versatile social media platform ideal for real-time news and updates. Users appreciate the ease of use and direct engagement with audiences. However, some dislike the recent rebranding and find the character limit restrictive. Consider Twitter/X for boosting brand visibility and connecting with customers.

Best for small businesses (1-100 employees).
Suitable for businesses across all industries.

Ideal for businesses of all sizes seeking brand awareness and customer engagement.
Particularly strong fit for media, marketing, and e-commerce businesses.

Tumblr and Twitter features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Full-service real estate management

Not supported

Tumblr is primarily a social media platform and does not offer real estate management services.

Not supported

Twitter is primarily a social media platform, not a real estate management tool.
Multi-sector real estate operations

Not supported

Tumblr is a social media platform, not a real estate management tool.

Not supported

Twitter itself does not operate in real estate, but real estate companies can use it for marketing and communication across different sectors.
Real estate industry standard setting

Not supported

Tumblr does not set industry standards for real estate.

Not supported

Twitter does not set real estate industry standards.
Twitter integration

Supported

Tumblr allows sharing posts to Twitter.

Partially supported

J&M Real Estate may support Twitter integration via the Twitter API.
Social media sharing

Not supported

Tumblr allows sharing within its platform but not directly to other platforms.

Supported

Twitter allows sharing content on its own platform.
User following

Supported

Users can follow up to 5,000 other users to see their content.

Supported

Users can follow other users to see their content in the home timeline.

Qualities

Value and Pricing Transparency

No data

-0.67

Rather negative sentiment
Customer Service

No data

-0.5

Rather negative sentiment
Ease of Use

No data

+0.6

Rather positive sentiment
Reliability and Performance

No data

-0.05

Neutral sentiment
Ease of Implementation

No data

No data
Scalability

No data

+0.33

Rather positive sentiment

Tumblr and Twitter Pricing

No data

We couldn't find a pricing page for Tumblr.

No data

User sentiment

Rather negative

-0.67

We couldn't find a pricing page for Twitter.

Tumblr and Twitter review insights

2003 reviews analysed from and

Users love

Easy content sharing and discovery.
Simple user interface.
Good for following creators and interests.
Wide range of content areas.

Real time news is helpful
Lots of people still on Twitter/X
Easy to use
Tweets reflected in sprinkler in real time
Option to select the tweet handle to reply with

Users dislike

Difficult to reach customer support.
Low user activity.
Website loading times can be slow.
Limited customization options.

Character limit should not be there
Recent change in Twitter logo bird to alphabet- X
Premium subcriptions are too costly
Search feature is inefficient

Tumblr and Twitter Ratings

G2

3.9/5

(40)
Glassdoor

4.1/5

(406)

G2

4.3/5

(281)
Capterra

4.5/5

(1682)
Glassdoor

3.1/5

(2584)

Company health

Employee growth

1% increase in the last year

16% decrease in the last year

Web traffic

2% increase in the last quarter

33% decrease in the last quarter

Financing

October 2020 - $986M

March 2022 - $13B

How do Tumblr's community features compare to Twitter's?

Tumblr's community features center around following users and reblogging content, fostering engagement and discussions within shared interest groups. This contrasts with Twitter (X), which focuses on following users for real-time updates and engaging in public conversations through tweets and replies, with less emphasis on content sharing through reblogging or similar features. Essentially, Tumblr encourages community building through shared content, while Twitter emphasizes real-time interactions and public discourse.

Which platform better supports content embedding for cross-promotion?

Tumblr supports embedding posts on other websites through permalinks or external feed tools, enabling cross-promotion. While Twitter (X) allows sharing within its platform, it doesn't offer the same direct embedding functionality for external sites as Tumblr. Therefore, Tumblr better facilitates content embedding for cross-promotion.

What are the advantages of Tumblr?

Tumblr's advantages include a simple user interface, easy content sharing and discovery across a wide range of content areas, and a strong emphasis on community building around shared interests, making it ideal for individuals and businesses seeking a creative outlet and engagement with niche communities. It also offers content embedding capabilities for wider reach.

What are the disadvantages of Tumblr?

Tumblr suffers from low user activity, making it harder to reach a large audience compared to more active platforms. Users also report difficulties reaching customer support and slow website loading times. Finally, Tumblr offers limited customization options, which can be a drawback for users who want more control over their online presence.

Alternatives to Tumblr and Twitter

Facebook

Facebook is a social networking platform connecting people globally. Users can share updates, photos, and videos, engage with content, and join groups based on interests. Owned by Meta, it offers various tools for businesses, including advertising and community building. Facebook's massive user base and wide-ranging features make it a dominant player in the social media landscape.

Vista Social

Vista Social is a social media management platform for businesses of all sizes. It offers tools for publishing and scheduling content, tracking engagement, analyzing performance, managing reviews, and more. Vista Social aims to streamline social media marketing, providing a central hub to manage various platforms, track results, and enhance online presence.

Flickr

Flickr is an online platform where you can store, share, and discover photos and videos. It's known for its large and active community of photography enthusiasts. You can follow other users, join groups, and participate in photo challenges. Flickr offers both free and paid accounts, with paid accounts offering unlimited storage, advanced statistics, and ad-free browsing.

Yesware

Yesware is a sales acceleration platform that helps you get the most out of your email outreach, especially if you're already using Salesforce CRM. Working within your Outlook or Gmail inbox, Yesware tracks email engagement, lets you schedule meetings, and automatically syncs all activity with Salesforce, eliminating manual data entry. Think of it as a bridge between your inbox and Salesforce, providing insights into prospect interactions and automating tasks to boost your sales team's efficiency.

SocialPilot

SocialPilot is a social media management tool designed to make scheduling and analyzing social media activities easier for businesses. You can manage content across major platforms like Facebook, Instagram, Twitter, and LinkedIn from a single dashboard. SocialPilot offers features like bulk scheduling, content curation, team collaboration, and analytics reporting to streamline your social media efforts. It is designed to be user-friendly and scalable, making it suitable for both individual marketers and larger teams. A free trial is available to test out its features.

Instagram for Business

Instagram for Business lets you use the popular photo and video sharing platform to promote your company. You can create a business profile, interact with customers, understand your audience, and run paid advertising campaigns. It's a visual platform popular with a wide demographic, making it suitable for increasing brand awareness.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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