Facebook vs Twitter

by Gralio Feb 27, 2025

Facebook and Twitter (X) offer distinct social media experiences. Facebook prioritizes connection and content sharing among a large audience, while Twitter emphasizes real-time updates and public discourse. Choose Facebook for broader reach and versatile content options; choose Twitter for immediate engagement and concise messaging.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2653 reviews and 60 websites, saving 15 hours, 14 minutes of reading.

Facebook

Website LinkedIn Twitter

Twitter

Website LinkedIn Twitter

About

Facebook is a social networking platform connecting people globally. Users can share updates, photos, and videos, engage with content, and join groups based on interests. Owned by Meta, it offers various tools for businesses, including advertising and community building. Facebook's massive user base and wide-ranging features make it a dominant player in the social media landscape.

Twitter, now known as X, is a social media platform where users share short, real-time public messages called "tweets". With millions of active users, businesses can use Twitter to connect with customers, share news and updates, and build brand awareness.

Summary

Main difference

Facebook is a comprehensive social networking platform ideal for businesses seeking broad reach and diverse content sharing options, including groups and integrated services like Instagram. Twitter, or X, focuses on real-time, short-form updates, fostering public conversations and immediate engagement.

Relative strengths of Facebook (compared to Twitter)

Wider reach and diverse audience targeting.
Content sharing flexibility with various formats (text, photos, videos).
Integrated tools for business, including advertising and group management.

Relative weaknesses of Facebook (compared to Twitter)

Can be challenging to manage due to its size and complexity.
Potential for negative feedback and public scrutiny.
Concerns about privacy and data security.

Who is using Facebook and Twitter?

No data

Arnaud Renoux

Co-Founder at Scalelist

Who should use Facebook VS. Twitter

Facebook is a versatile social networking platform connecting billions globally. Users share updates and engage with content, making it ideal for businesses to connect with customers and promote their products or services. Many users love its ease of use and broad reach, while some dislike the high volume of ads and privacy concerns.

Twitter, now X, is a versatile social media platform ideal for real-time news and updates. Users praise features like real-time news updates and ease of use, while some dislike the character limit and recent rebranding. Consider Twitter/X to connect with your audience and stay ahead of the curve.

Ideal for businesses of all sizes (1-1000+ employees).
Suitable for businesses across various industries, including healthcare, finance, e-commerce, retail, and more.

Ideal for businesses of all sizes seeking to enhance brand visibility and customer engagement.
Highly relevant for industries reliant on real-time information and public communication, such as news, entertainment, and marketing.

Facebook and Twitter features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Social Networking

Supported

Facebook enables connecting with people, fostering online communities, and social interaction.

Supported

Twitter supports social networking by allowing users to connect, build communities, and engage.
Groups

Supported

Facebook Groups allows users to create and join communities based on shared interests.

Supported

Twitter Communities allows users to create and join groups based on shared interests.
Full-service real estate management

Not supported

Facebook doesn't directly offer full real estate management but provides tools for marketing and listings.

Not supported

Twitter is primarily a social media platform, not a real estate management tool.
Social media sharing

Supported

Facebook allows sharing content as posts, stories, and quotes.

Supported

Twitter allows sharing content on its own platform.
Twitter integration

Partially supported

Facebook supports sharing posts on Twitter but not vice versa.

Unknown

Twitter integration is generally possible using the Twitter API, but specific support is unknown for this product.
Facebook integration

Supported

Facebook offers integration to manage campaigns and share content.

Partially supported

Twitter allows sharing content to Facebook, but campaign management is not supported.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Facebook and Twitter Pricing

No data

We couldn't find a pricing page for Facebook.

No data

We couldn't find a pricing page for Twitter.

Facebook and Twitter review insights

Users love

Easy to use and connect with people.
Great for sharing updates, photos and videos.
Useful for business marketing and advertising.
Large and active user base.

Real time news is helpful
Lots of people still on Twitter/X
Easy to use
Tweets reflected in sprinkler in real time
Option to select the tweet handle to reply with

Users dislike

Difficult to contact customer support.
Too many ads.
Privacy concerns.
Fake accounts and scams.

Character limit should not be there
Recent change in Twitter logo bird to alphabet- X
Premium subcriptions are too costly
Search feature is inefficient

Facebook and Twitter Ratings

G2

4.3/5

(693)
Glassdoor

4.0/5

(18649)

G2

4.3/5

(281)
Capterra

4.5/5

(1682)
Glassdoor

3.1/5

(2584)

Company health

Employee growth

13% increase in the last year

16% decrease in the last year

Web traffic

2% increase in the last quarter

17% decrease in the last quarter

Financing

August 2024 - $26B

February 2022 - $13B

How do Facebook's Group features compare to Twitter's community building?

Facebook Groups provide a dedicated space for community building around shared interests, offering features like member profiles, discussions, and event organization. While Twitter (X) allows for public conversations and following individuals/topics, it lacks the structured environment of Facebook Groups for fostering close-knit communities. Essentially, Twitter facilitates broader public discourse, while Facebook Groups enables more focused, private interactions within specific communities.

Which platform, Facebook or Twitter, better integrates with other marketing tools?

Facebook (now Meta for Business) offers more robust integrations with other marketing tools, particularly within the Meta ecosystem (Instagram, Messenger, etc.). While Twitter (now X) has some integrations, Facebook's broader range and deeper functionality within its own suite of apps makes it a better choice for businesses looking for streamlined cross-platform marketing management.

What are the advantages of Facebook?

Facebook's advantages include a larger user base, offering broader reach for businesses. It provides more comprehensive features like Groups, content sharing across various formats, and integrations with Instagram and Facebook's own business tools. This makes it a more versatile platform for marketing, advertising, and community building compared to Twitter's focus on short-form text updates.

What are the disadvantages of Facebook?

Disadvantages of Facebook include difficulty contacting customer support, excessive ads, privacy concerns, and the presence of fake accounts and scams.

Alternatives to Facebook and Twitter

Instagram for Business

Instagram for Business lets you use the popular photo and video sharing platform to promote your company. You can create a business profile, interact with customers, understand your audience, and run paid advertising campaigns. It's a visual platform popular with a wide demographic, making it suitable for increasing brand awareness.

Snapchat

Snapchat is a social media platform built around sharing photos and short videos (called "Snaps") that disappear after being viewed. It's known for its fun filters and augmented reality features. While popular with a younger audience for personal communication, businesses can use Snapchat to reach this demographic through video ads and sponsored content.

Yesware

Yesware is a sales acceleration platform that helps you get the most out of your email outreach, especially if you're already using Salesforce CRM. Working within your Outlook or Gmail inbox, Yesware tracks email engagement, lets you schedule meetings, and automatically syncs all activity with Salesforce, eliminating manual data entry. Think of it as a bridge between your inbox and Salesforce, providing insights into prospect interactions and automating tasks to boost your sales team's efficiency.

Facebook for Business

Facebook for Business (now Meta for Business) provides a suite of tools to manage your company's presence across Facebook, Instagram, and Messenger. Target customers, manage your social media advertising, track performance, and interact with customers across these platforms, all from one dashboard. It's designed to help businesses of all sizes streamline their social media marketing and advertising efforts.

TweetAI.com

TweetAI.com is a social media tool that uses AI to help businesses improve their presence on Twitter/X. It offers features to generate tweets, threads, and replies, as well as rewrite existing content for better engagement. It also has a Chrome extension for easy access. TweetAI.com aims to save you time and effort while helping you grow your audience and boost engagement on Twitter/X.

Airbnb Clone Script

Airbnb Clone Script is a pre-built software package that allows you to create a vacation rental website similar to Airbnb. It offers features for listing properties, managing bookings, processing payments, and communicating with guests. This script is particularly suitable for entrepreneurs or businesses wanting to establish a foothold in the vacation rental market. Its main advantage is a faster and often more affordable way to launch a rental platform compared to building one from scratch.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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