trackdesk and Everflow both help manage partner relationships, but cater to different needs. trackdesk is ideal for small to medium businesses seeking an affordable, easy-to-use solution specifically for launching and managing an in-house affiliate program, offering a great free starting point. Everflow is a more robust partner marketing platform suited for larger businesses or agencies needing to track diverse partnerships (affiliates, influencers, media buys) with advanced analytics and integration capabilities across their marketing stack.
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Trackdesk is a software platform built to help you create and manage your own affiliate marketing program. It integrates with popular e-commerce and payment platforms, making it simple to track sales and pay your partners. Trackdesk offers a free plan for businesses making under $1,000 per month in affiliate revenue, and then moves to affordable monthly billing. This makes it a good option for small to medium-sized businesses looking to grow their sales through partnerships.
Everflow is a partner marketing platform that helps businesses manage and optimize their partnerships. It allows you to track performance across all your marketing channels, from affiliates and influencers to ad platforms and strategic partners. With Everflow, you can see which partnerships are driving the most revenue and make data-driven decisions to improve your results. The platform offers tools for managing affiliate relationships, tracking user activity, attributing conversions, and automating payments. Everflow integrates with popular business tools and provides detailed analytics to measure the success of your partnerships.
Summary
Main difference
trackdesk focuses on providing an easy-to-use and affordable platform for small to medium businesses to launch and manage their own affiliate programs, emphasized by its free starter plan. Everflow offers a more comprehensive partner marketing platform designed for tracking various partnerships (affiliates, influencers, media buys) with robust analytics, targeting larger businesses and agencies.
Relative strengths of trackdesk (compared to Everflow)
* **Affordability and Value:** trackdesk offers a generous free plan for businesses starting out and transparent, revenue-based pricing for paid tiers, making it highly accessible compared to Everflow's less transparent pricing structure.
* **Simplicity and Ease of Use:** User feedback highlights trackdesk's straightforward interface and ease of setup, particularly for businesses primarily focused on establishing a standard affiliate program. Everflow, while powerful, can have a steeper learning curve and more complex setup.
* **Focus on In-House Affiliate Programs:** trackdesk is specifically designed for businesses wanting to create and manage their own affiliate programs simply, offering strong customization for this core purpose. Everflow caters to a broader range of partner marketing activities, which might be overly complex for businesses solely focused on affiliates.
Relative weaknesses of trackdesk (compared to Everflow)
* **Limited Scope Beyond Affiliates:** Everflow provides tools to track and analyze a wider array of partnerships, including influencers and media buying channels, offering a more holistic view of partner marketing performance which trackdesk lacks.
* **Scalability for Complex Needs:** Everflow is better suited for larger businesses and agencies managing complex, high-volume partner ecosystems with its robust infrastructure and feature set designed for scale. trackdesk is primarily aimed at SMBs.
* **Advanced Analytics and Features:** Everflow offers deeper analytics capabilities across multiple channels and specific features like integrated media buying tracking and potentially more extensive API options. Some advanced customization or features in trackdesk may require higher tiers or be less developed.
We've seen Trackdesk really help businesses kickstart and manage their affiliate programs smoothly. It integrates nicely with popular e-commerce and payment platforms. Users often praise its straightforward setup and easy-to-use interface, especially appreciating the generous free plan for those just starting out. It seems like a great option for smaller companies looking to grow sales through partnerships, with strong support available if needed during setup or customization of features like reporting or dashboards based on user feedback mentioned in reviews about trackdesk on other websites
Everflow is a powerful platform designed for managing and growing partnerships, like affiliates and influencers. We see it working well for businesses that need solid tracking across all their marketing efforts to see exactly what's driving revenue. Users often praise its detailed analytics and responsive customer support, helping them make smarter decisions and optimize their partner programs effectively. It seems particularly useful for scaling partnership activities strategically based on performance data and reliable tools for payments and integrations and support teams appreciate the user-friendly interface for managing partners daily operations teams need
We find Trackdesk is an excellent choice for small and medium-sized businesses, typically ranging from 1 up to 1000 employees.
In our experience, Trackdesk serves e-commerce and SaaS businesses particularly well, though it's versatile for many partner programs.
In our experience, Everflow delivers the most value for medium-sized businesses and larger enterprises looking to scale their partner marketing.
We find Everflow is especially well-suited for companies in the Marketing, Advertising, and E-commerce sectors needing robust partner tracking.
trackdesk and Everflow features
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Customizable Dashboard
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Trackdesk offers customizable dashboards with drag-and-drop functionality for personalized views.
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Everflow's dashboard is customizable with options to add, remove, resize, and reposition cards displaying relevant metrics for each user's needs.
Customizable Reports
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Trackdesk allows creating custom reports to analyze affiliate program performance.
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Everflow supports customizable reports through custom metrics, Flex Reports, dynamic nested reports and scheduling.
Marketing campaign tracking
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Trackdesk supports tracking and measuring marketing campaign performance across different channels.
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Everflow supports marketing campaign tracking with real-time analytics and custom reporting.
Affiliate portal access
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Trackdesk offers an affiliate portal for performance tracking, marketing materials access, and account management.
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Affiliates have a dedicated portal to access performance data and manage their accounts.
Affiliate tracking
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Trackdesk allows tracking clicks, conversions, and sales for each affiliate.
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Everflow supports tracking clicks, conversions, and sales for individual affiliates.
Affiliate performance reporting
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Trackdesk offers performance metrics tracking per affiliate.
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Everflow allows viewing performance metrics for each affiliate.
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Qualities
Value and Pricing Transparency
+0.71
Strongly positive sentiment
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Customer Service
+0.89
Strongly positive sentiment
+0.89
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Ease of Use
+0.87
Strongly positive sentiment
+0.69
Rather positive sentiment
Reliability and Performance
+0.94
Strongly positive sentiment
+0.87
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Ease of Implementation
+0.57
Rather positive sentiment
+0.78
Strongly positive sentiment
Scalability
+1
Strongly positive sentiment
+0.6
Rather positive sentiment
trackdesk and Everflow Pricing
Trackdesk offers a free plan for affiliate tracking software until monthly revenue from affiliates reaches $1,000. Paid plans are revenue-based with additional features available as you move up the pricing tiers.
Plans
0Free
This plan is free until you reach $1,000 in monthly affiliate revenue. It includes 50 affiliate partners, 5,000 clicks per month, and 500 conversions per month.
$67/moStarter
This plan supports up to $20,000 in affiliate-generated revenue per month. It includes unlimited affiliate partners, clicks, and conversions.
$249/moBusiness
This plan allows for up to $50,000 of affiliate-generated revenue per month. It includes unlimited affiliate partners, clicks, conversions, and five admin user seats.
$416/moEnterprise
This plan supports up to $50,000 in monthly affiliate revenue. It includes unlimited affiliate partners, clicks, conversions, and unlimited admin users.
$416/moNetwork & Agency
This plan allows for up to $50,000 in monthly affiliate-generated revenue and includes unlimited admins. It is designed for agencies managing affiliate programs for their clients.
Everflow offers transparent pricing tiers based on your needs and success. They provide unlimited seats and access, world-class support, enterprise-level security, a full-access API, and automated processes.
It's simple to set up, launch, and manage. Integration was plain and simple.
Essy to use, easy to set up, good interface.
Straightforward affiliate marketing tool for setting up an in-house affiliate program.
The customization options make it possible to set up the program according to the needs of your business.
I appreciate the easy inferface inside the admin panel compared to other solutions on the market.
I like the user interface and and I like how easy it is to navigate.
Another thing is that the free version can do a lot unlike other apps.
Detailed real-time analytics
Responsive customer support
I am a solopreneur that has just started and I am super happy that it has a free tier that allow you to get started in their system.
It is really simple to integrate and really complete, it allows users to register through a form and view and edit all their details, and analytics.
They have also a platform to find new affiliates, still haven't tried it
Those adaptable plans and customizable features, allowed us to create the environment just for our affiliate program.
Also there are no rigid contracts.
I've instantly began using the "Custom reports" feature, which is simply amazing.
New offer templating feature is great, creating an offer from scratch is very straightforward.
Highly responsive and knowledgeable customer support, available 24/7 via chat and email.
User-friendly interface and easy navigation for both advertisers and affiliates.
Robust reporting and analytics features, including customizable dashboards and granular data insights.
Flexible and customizable platform, adaptable to various business needs and marketing strategies.
Seamless integrations with other platforms, including Shopify and various payment processors.
Users dislike
Some features are behind a paywall.
Id like more options for adding creatives for my affiliates
As with any affiliate software, if you want to get the best out of it, you need to dedicate some time in understanding the customization options.
Without the support, the learning curve could be quite steep.
Before I got used to it, the platform felt cumbersome at times, with certain features being buried deep within menus.
The initial setup process can be somewhat slow
Sometimes I got lost in the app. While the basic functions are easy to use, getting the most out of the advanced options took some time.
Difficult billing practices, with some users reporting being charged for services not yet started or after cancellation requests.
Limited bulk options for tasks like sending program invitations or setting offer statuses.
Occasional slowdowns or system unresponsiveness, especially during periods of high traffic.
Some features, like the partner messaging system, have minor bugs or usability issues.
Initial setup and onboarding can be complex and time-consuming for some users.
trackdesk and Everflow Ratings
G2
4.8/5
(87)
Capterra
4.9/5
(42)
G2
4.7/5
(179)
Glassdoor
4.7/5
(25)
Company health
Employee growth
50% increase in the last year
13% increase in the last year
Web traffic
19% decrease in the last quarter
11% increase in the last quarter
Financing
No data
No data
How customizable are the dashboards in each product for diverse KPI tracking?
Both Trackdesk and Everflow offer customizable dashboards for tracking diverse KPIs. Trackdesk explicitly highlights its customizable dashboard feature, allowing users to tailor the display to metrics relevant to their specific business needs and preferences for a personalized view. Everflow users also praise its robust reporting and analytics features, which include customizable dashboards providing granular data insights, enabling tracking across various partnership types and marketing channels.
Which product better supports scaling an affiliate program with rapid partner growth?
Based on the provided information, Everflow appears better suited for scaling an affiliate program with rapid partner growth. Its focus extends beyond basic affiliate management to encompass broader partner marketing, tracking across multiple channels, and offering features like managed payouts (Everflow Pay) and robust analytics geared towards complex programs. Everflow's ideal customer profile explicitly includes large enterprises, and features like unlimited seats suggest it's built to handle larger teams and partner volumes often associated with rapid scaling, whereas Trackdesk is primarily positioned for small to medium-sized businesses initiating or steadily growing their programs.
What are the advantages of trackdesk?
Trackdesk presents several advantages, particularly for small to medium-sized businesses looking to establish their own affiliate program. Its pricing structure, including a free plan for businesses with low initial affiliate revenue and affordable scaling options without rigid contracts, makes it highly accessible. Users frequently praise its ease of use, simple setup process, and straightforward interface, allowing businesses to quickly launch and manage their programs. Furthermore, trackdesk offers strong customization options for dashboards and reports, enabling businesses to tailor the platform to their specific needs and gain detailed insights into performance.
What are the disadvantages of trackdesk?
Based on user feedback, trackdesk has a few disadvantages. Some features are only available on paid plans, and users wish there were more options for adding affiliate creatives. While generally user-friendly for basic tasks, the platform can have a steep learning curve, feel cumbersome initially with features buried in menus, and require a significant time investment to master advanced customizations, potentially being difficult without support. The initial setup process can also be somewhat slow for some users.
Michal has worked at startups for many years and writes about topics relating to software selection and IT
management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs
of any business and find solutions to its problems.
TT
Tymon Terlikiewicz
CTO at Gralio
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech
department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX,
HR, Payroll, Marketing automation and various developer tools.
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