Tidio vs Zowie

by Gralio Feb 05, 2025

Tidio and Zowie are both customer service platforms with AI-powered chatbots, but they target different needs. Tidio is a good option for smaller businesses needing an affordable and user-friendly solution with solid integrations. Zowie is designed for e-commerce businesses that prioritize highly customizable AI automation and in-depth reporting.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1603 reviews and 60 websites, saving 9 hours, 24 minutes of reading.

Tidio

Website LinkedIn Twitter

Zowie

Website LinkedIn Twitter

About

Tidio is a customer service platform designed for small and medium businesses. It uses AI-powered chatbots to automate conversations, answer questions, and offer support to website visitors 24/7. This can help your team manage a high volume of inquiries, potentially reducing response times and increasing customer satisfaction. Tidio also offers live chat, allowing for real-time interaction with customers when needed. Key features include website visitor tracking, customizable automated messages, and integration with popular business tools like Shopify and Mailchimp.

Zowie is an AI-powered customer service platform designed for e-commerce businesses. It uses chatbots and automation to handle a large volume of customer inquiries, aiming to resolve over 70% of issues automatically. Zowie integrates with various platforms, operates in multiple languages, and provides data-driven insights to improve efficiency and customer satisfaction. It focuses on automating tasks like answering questions, managing returns, and offering personalized support, aiming to free up human agents for more complex issues.

Summary

Main difference

Tidio is better for you if you need a more affordable and easy-to-use platform with good integrations for e-commerce and marketing. Zowie is better for you if you need a highly customizable platform specifically designed for e-commerce businesses with strong AI capabilities for automating customer interactions.

Relative strengths of Tidio (compared to Zowie)

More affordable pricing, especially for smaller businesses.
Easier setup and more intuitive user interface.
Stronger integrations with popular e-commerce and marketing platforms like Shopify and Mailchimp.

Relative weaknesses of Tidio (compared to Zowie)

Less customization available for the chat widget and platform features.
Limited reporting capabilities compared to Zowie.
AI capabilities are not as advanced as Zowie’s, especially for complex automation.

What companies are using Tidio and Zowie?

JAGUAR

Glovo

No data

Who should use Tidio VS. Zowie

Tidio is a customer service platform that uses AI-powered chatbots to automate customer interactions, improving response times and customer satisfaction. Users love its easy setup, intuitive interface, and effective chatbots. However, some find the free plan limiting and have reported issues with the mobile app. Tidio is best for small and medium businesses, especially those using Shopify.

Zowie is an AI-powered customer service platform designed for e-commerce businesses. It automates support tasks, freeing up agents for complex issues. Users love its intuitive interface and seamless integrations, but some find the reporting and manual data entry cumbersome.

Best for small to medium-sized businesses (SMBs), especially e-commerce.
Ideal for e-commerce, retail, and software/IT companies.

Best for small to medium-sized businesses.
Ideal for e-commerce businesses.

Tidio and Zowie features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI Inbox

Supported

Tidio offers a shared inbox enhanced by AI to personalize interactions and boost efficiency.

Supported

Zowie offers an AI-powered inbox for personalized customer interactions and increased efficiency.
AI Customer Support Automation

Supported

Tidio offers AI-powered customer support automation with Lyro AI.

Supported

Zowie uses AI-powered chatbots to automate customer inquiries.
Live Chat and Proactive Chat

Supported

Tidio offers both live chat and proactive chat, engaging customers in real time and initiating conversations based on their behavior.

Partially supported

Zowie offers live chat, but proactive chat is not explicitly mentioned.
Live chat

Supported

Tidio supports the ability for users to chat with website visitors in real time.

Supported

Zowie supports live chat, enabling users to chat with website visitors in real time.
Internal chat

Not supported

Tidio does not support internal chat for users to chat with each other within the software.

Not supported

Zowie does not support internal chat for users to chat with each other within the software.
Real-time dashboards

Partially supported

Tidio supports real-time monitoring of some key performance indicators, such as visitor activity and chat interactions, but it does not explicitly mention a dedicated real-time dashboard for monitoring current ticket volume, agent availability, and detailed chat activity.

Supported

Zowie supports real-time dashboards for monitoring key performance indicators such as current ticket volume, agent availability, and chat activity.

Qualities

Value and Pricing Transparency

-0.34

Rather negative sentiment

No data
Customer Service

+0.5

Rather positive sentiment

+0.33

Rather positive sentiment
Ease of Use

+0.88

Strongly positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

+0.33

Rather positive sentiment

+0.2

Neutral sentiment
Ease of Implementation

+0.72

Strongly positive sentiment

+0.5

Rather positive sentiment
Scalability

-0.56

Rather negative sentiment

No data

Tidio and Zowie Pricing

Tidio offers a tiered subscription model based on the number of handled conversations per month. They offer additional automation features through their AI Chatbot (Lyro) and Flows, which have their own pricing tiers. A 7-day free trial of all features is available.

Plans

User sentiment

Rather negative

-0.34

See full Pricing page

No data

User sentiment

Strongly positive

We couldn't find a pricing page for Zowie.

Tidio and Zowie review insights

1577 reviews analysed from

Users love

Easy setup and intuitive interface
Chatbots are effective at automating customer interactions
Seamless integration with Shopify and other platforms
Provides real-time visitor insights and the ability to proactively engage with customers

Highly customizable and flexible, allowing for on-the-fly changes that are instantly reflected on the website.
Intuitive and user-friendly interface, making it easy to learn and use.
Seamless integration with various systems, enhancing customer support workflow.
Fast implementation and noticeable ROI within a short time frame.
Excellent customer support, with a responsive and helpful team.

Users dislike

Limited customization options for the chat widget
The free plan limitations can feel restrictive for growing businesses
It can be difficult to keep track of conversations and missed messages can occur
Some users have reported issues with the mobile app logging them out unexpectedly

Reporting module needs improvement, lacking integration with BI tools and advanced reporting for multi-brand and multi-market chatbot management.
Manual data entry is time-consuming, lack of mass data transfer functionality.
Limited direct integration with popular contact center systems like Genesys.
Some users find the user interface, particularly the workflow building feature, to be messy and difficult to navigate for complex scenarios.
Bug fixes and technical error resolution times can be slow.
Email communication system needs improvement, with limited options and user-friendliness.

Tidio and Zowie Ratings

G2

4.7/5

(1515)
TrustPilot

2.3/5

(26)
Glassdoor

4.4/5

(62)

G2

4.7/5

(73)
Glassdoor

4.2/5

(4)

Company health

Employee growth

2% decrease in the last year

56% increase in the last year

Web traffic

2% decrease in the last quarter

22% increase in the last quarter

Financing

January 2022 - $27M

February 2022 - $20M

How do Tidio's chatbot customization options compare to Zowie's?

Tidio offers basic chatbot customization, focusing on pre-built templates and simple modifications, while user reviews suggest its customization options are limited. Conversely, Zowie emphasizes its high customizability and flexibility, allowing for on-the-fly changes and deeper control over the chatbot's behavior, making it more suitable for businesses needing tailored chatbot experiences.

Which product best integrates with existing e-commerce platforms like Shopify?

Both Tidio and Zowie integrate with Shopify. However, Zowie is specifically designed for e-commerce businesses and focuses on automating tasks relevant to online retail, like managing returns. While Tidio also integrates with Shopify, its focus is broader, encompassing general customer service for various business types. Therefore, Zowie likely offers a tighter and more specialized integration with Shopify for e-commerce needs.

What are the advantages of Tidio?

Tidio's advantages include its affordability, especially for smaller businesses, with a free plan and relatively low-cost paid plans. It's praised for its ease of use and setup, along with effective chatbot automation and seamless integrations with popular platforms like Shopify. Tidio also provides real-time visitor insights, enabling proactive customer engagement.

What are the disadvantages of Tidio?

Tidio users report limited customization for the chat widget, restrictive free plan limitations, difficulty tracking conversations with potential for missed messages, and unexpected logouts from the mobile app. Additionally, its scalability receives a negative score.

Alternatives to Tidio and Zowie

Drift

Drift is a conversational marketing and sales platform designed to help businesses connect with website visitors in real-time. Offering tools like chatbots, live chat, and email automation, Drift helps businesses capture leads, qualify prospects, and provide instant customer support. Its AI-powered features aim to personalize interactions and improve the buyer's journey. Drift primarily targets B2B companies and focuses on increasing sales efficiency and revenue growth.

Intercom

Intercom is a customer service platform designed to improve customer experience and streamline support operations. It utilizes AI in three key ways: an AI chatbot for instant responses, an AI assistant for agents to quickly find information, and AI-powered analytics for support leaders. This approach aims to provide faster resolutions, increase agent efficiency, and offer data-driven insights for optimizing the customer service process. Intercom is suitable for businesses of all sizes seeking to enhance their customer support through automation and AI.

Chameleon

Chameleon is a platform designed to help your users get the most out of your software. With Chameleon, you can build interactive guides, in-app messages, and surveys that are tailored to each user's needs. This helps users learn your software faster and reduces the need for support. Chameleon integrates seamlessly with your existing tools and is used by leading companies to improve user satisfaction and drive growth.

HubSpot Service Hub

HubSpot Service Hub is a customer service platform designed to help businesses manage customer interactions and improve satisfaction. It offers tools like a shared inbox, live chat, and automation to streamline support processes. The platform focuses on providing a unified view of the customer journey and uses AI to automate tasks and provide insights. HubSpot Service Hub aims to help businesses scale their customer service operations efficiently, leading to improved customer retention and business growth.

Desku.io

Desku.io is a customer service platform designed for businesses of all sizes. It offers a range of tools to help automate and streamline customer interactions, including a help desk, AI chatbots, and live chat. Desku.io is designed to be easy to use, with a no-code chatbot builder and a unified inbox for managing all customer communications. It integrates with popular e-commerce platforms like Shopify and WooCommerce. Desku.io aims to help businesses improve customer satisfaction and boost efficiency.

Siena AI

Siena AI is a customer service automation platform designed for online businesses. It uses AI to provide instant, empathetic responses to customer inquiries across multiple channels like email, chat, and social media. Siena AI can handle a wide range of tasks, from answering product questions to processing returns and managing subscriptions. It aims to reduce customer service costs and improve customer satisfaction by resolving issues quickly and efficiently. Siena AI is designed to integrate with existing e-commerce platforms and customer support tools.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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