The Search Monitor vs Adthena

by Gralio Feb 14, 2025

The Search Monitor and Adthena cater to different needs within online advertising. The Search Monitor provides a broader view across various platforms, while Adthena offers specialized, AI-driven insights for Google Ads. Choose The Search Monitor for comprehensive online presence monitoring and Adthena for deep Google Ads analysis.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 50 reviews and 60 websites, saving 46 minutes of reading.

Logo of The Search Monitor
Logo of Adthena

About

The Search Monitor provides a comprehensive view of online advertising activities across various platforms including search engines, social media, and shopping websites. Designed for businesses of all sizes, it helps you monitor brand mentions, track competitor strategies, and ensure compliance for your advertising and affiliate programs. This allows you to make informed decisions about your online marketing and protect your brand reputation.
Adthena is an AI-powered platform that helps large companies and advertising agencies improve their Google Ads campaigns. It provides a deeper understanding of competitors' strategies and market trends beyond basic Google Ads data. This allows businesses to optimize their spending, protect their brand from competitors, and discover new opportunities to reach customers. Adthena has received industry recognition for its innovative approach and positive customer results.

Summary

Main difference
The Search Monitor offers broad monitoring across various online platforms including search, social media, and shopping sites, making it suitable for businesses focused on brand protection and competitor analysis across the web. Adthena specializes in AI-powered Google Ads analysis, providing in-depth insights into competitor strategies and market trends specifically for Google Ads campaigns, making it ideal for larger companies and agencies heavily invested in Google Ads.

Relative strengths of The Search Monitor (compared to Adthena)

  • Wider platform coverage (search engines, social media, shopping sites)

  • Focus on brand protection and compliance monitoring

  • Suits businesses of all sizes

Relative weaknesses of The Search Monitor (compared to Adthena)

  • Lacks AI-powered insights and automation for Google Ads

  • Less in-depth Google Ads analysis compared to Adthena

  • Limited user reviews and feedback compared to Adthena

What companies are using The Search Monitor and Adthena?

SaGe is a customer
SaGe
Avanti West Coast is a customer
Avanti West Coast
Vodafone is a customer
Vodafone
No data

Who should use The Search Monitor VS. Adthena

The Search Monitor is ideal for large enterprises seeking to protect their brand and understand their competitive landscape. It offers a comprehensive view of online advertising activities, enabling data-driven decisions. With The Search Monitor, you can track competitor strategies and ensure compliance across search engines, social media, and shopping platforms.

Adthena is an AI-powered platform designed for large companies and advertising agencies using Google Ads. It provides competitive intelligence and market insights, enabling businesses to optimize ad spend and discover new opportunities. Adthena helps protect brand visibility and gain a deeper understanding of market trends beyond basic Google Ads data.

  • Best fit for enterprise companies.

  • Suitable for businesses focused on online advertising and brand reputation management.

  • Best for large enterprises (1000+ employees).

  • No industry fit data available.

The Search Monitor and Adthena features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Automated Brand Bidding
    Not supported

    The Search Monitor focuses on brand protection, not automated bidding.

    Supported

    Adthena automates brand bidding with its Brand Activator feature, reducing wasted spend.

  • Local Search Insights
    Not supported

    The Search Monitor does not provide local search insights.

    Supported

    Adthena offers Local View, providing local search trend insights and competitor analysis.

  • Market Shift Alerts
    Partially supported

    The Search Monitor offers automatic alerts for market changes, but not explicitly "Market Shift Alerts".

    Supported

    Adthena offers instant alerts for market shifts via its Smart Monitor feature.

  • Review responding
    Not supported

    The Search Monitor does not support responding to customer reviews.

    Not supported

    Adthena does not directly support responding to customer reviews.

  • Competitor insights
    Not supported

    Competitor SEO analysis is not supported.

    Not supported

    Adthena does not directly support SEO competitor analysis.

  • Review generation
    Not supported

    Review generation is not supported.

    Not supported

    Adthena does not appear to support review generation.

The Search Monitor and Adthena Pricing

Adthena offers a search intelligence platform with competitive analysis, strategic insights, and expert support. Pricing is customized based on factors like search term universe, geographic monitoring needs, reporting requirements, and annual PPC spend. It caters to mid-market and enterprise brands with a paid search spend between $500k and $20m+ annually. Subscriptions include Customer Success and Account Management teams, along with tailored Business Intelligence reports.

See full Pricing page

Adthena's pricing is based on several factors, including the size of the search term and competitor universe, the number of geographic locations monitored, custom reporting requirements, and the brand's annual PPC spend. They primarily target mid-market to enterprise brands with a paid search spend ranging from around $500k to $20m+ per year.

User sentiment

Strongly negative
-1

See full Pricing page

The Search Monitor and Adthena review insights

50 reviews analysed from

Users love

No data

  • Easy setup and user-friendly interface.
  • AI-powered analysis and competitor insights.
  • Excellent customer support, responsive and helpful.
  • Monitors competitors across both SEM and SEO, including ad copy and infringement.
  • Identifies keyword gaps and opportunities.

Users dislike

No data

  • Limited historical data available for analysis.
  • Ad copy screenshots do not reflect actual SERP design.
  • High cost, especially for smaller businesses.
  • Lack of automated reporting exports, API integration requires technical expertise.
  • Discrepancies exist between Adthena and Google Ads data.

The Search Monitor and Adthena Ratings

  • G2
    4.4/5
    (6)
  • G2
    4.4/5
    (44)
  • Glassdoor
    4.3/5
    (86)

Company health

Employee growth

No change in the last year
3% increase in the last year

Web traffic

20% increase in the last quarter
54% increase in the last quarter

Financing

No data
November 2021 - $37M

How do Adthena's AI-powered insights differ from Search Monitor's reporting?

Adthena uses AI to provide proactive insights into competitor strategies, market trends, and potential opportunities beyond the standard reporting offered by Search Monitor (now Adthena). While Search Monitor focuses on tracking and reporting on advertising activities, Adthena leverages AI to analyze data, identify market shifts, and automate tasks like brand bidding, ultimately aiming to improve campaign performance and optimize ad spend.

Which product better supports managing large-scale Google Ads campaigns?

Adthena is better suited for managing large-scale Google Ads campaigns. It's specifically designed for this purpose, offering AI-powered insights into competitor strategies and market trends beyond standard Google Ads data. While The Search Monitor (now Adthena) offers keyword rank tracking, Adthena provides more advanced features like automated bidding, market shift alerts, and local search insights, which are crucial for large-scale campaign optimization. Adthena also focuses on enterprise-level clients and agencies, indicating its ability to handle complex campaigns.

What are the advantages of The Search Monitor?

The Search Monitor (now Adthena) offers a broader view of online advertising activities across search engines, social media, and shopping platforms compared to Adthena, which primarily focuses on Google Ads. This makes The Search Monitor more suitable for businesses seeking comprehensive online presence management and brand reputation protection across multiple channels, rather than just search engine advertising.

What are the disadvantages of The Search Monitor?

The Search Monitor (now Adthena) has limited information available about its disadvantages. However, given its acquisition by Adthena, it's possible some of Adthena's disadvantages might apply. These include limited historical data, ad copy screenshots not reflecting actual SERP design, high cost (especially for smaller businesses), lack of automated reporting exports, and discrepancies between its data and Google Ads data. It's crucial to confirm if these apply to The Search Monitor's current offering.

Alternatives to The Search Monitor and Adthena

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Reveal competitors' ad strategies and spending for smarter campaigns.
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SpyFu
Uncover competitor keywords, ads, and budgets for smarter marketing.
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AI-powered ad management platform optimizing campaigns for better results.
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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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