TestBox vs Storylane

by Gralio Feb 03, 2025

TestBox and Storylane offer distinct approaches to creating product demos. TestBox uses AI for realistic data in complex scenarios, while Storylane prioritizes ease of use and speed with a no-code platform. TestBox is better for sales-focused B2B SaaS companies needing realistic demos, whereas Storylane suits broader marketing needs with simpler products and wider integration options.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 474 reviews and 60 websites, saving 3 hours, 8 minutes of reading.

TestBox

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Storylane

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About

TestBox helps businesses showcase their software to potential customers through realistic, interactive demos. It uses artificial intelligence to automatically populate the demo with relevant data, eliminating setup time for sales teams. TestBox also allows potential customers to explore the software in a safe "sandbox" environment. This allows for a more engaging and efficient sales process.

Storylane is a software platform that helps businesses create interactive product demos. This no-code tool allows marketing and sales teams to easily capture their software's functionality and build engaging presentations. These demos can be customized with guided tours, embedded on websites, or shared directly with prospects. Storylane helps teams scale their demo creation process, providing deeper insights into user engagement with built-in analytics.

Summary

Main difference

TestBox excels in creating realistic demo environments with AI-powered data population, ideal for showcasing complex software. Storylane focuses on quick and easy demo creation with a no-code approach, best for simpler product demonstrations and broader marketing use cases.

Relative strengths of TestBox (compared to Storylane)

Automated, realistic demo environments with AI-generated data for complex software demonstrations.
Focus on sales teams in B2B SaaS, providing tools tailored for their needs.
Strong emphasis on data security and privacy within the demo environment.

Relative weaknesses of TestBox (compared to Storylane)

Limited customization options for demo appearance and user interactions.
Higher pricing tiers compared to Storylane, potentially less accessible for smaller businesses.
Fewer integrations with third-party tools, restricting workflow automation.

What companies are using TestBox and Storylane?

Who should use TestBox VS. Storylane

TestBox is ideal for B2B SaaS sales teams looking to create engaging product demos. It automates demo setup and populates realistic data, saving time and allowing potential customers to explore the software in a safe environment. TestBox offers flexible pricing plans to accommodate different business needs.

Storylane is a no-code platform ideal for sales and marketing teams looking to create engaging, interactive product demos. Users praise Storylane's easy-to-use interface and excellent customer support. However, some have noted issues with the cancellation process and limited integrations. With a range of pricing plans, Storylane offers flexible options for businesses of all sizes.

Best fit for medium-sized businesses.
A good fit across various B2B SaaS industries.

Ideal for small to enterprise-level businesses seeking streamlined demo creation.
Particularly beneficial for software, IT, telecommunications, and professional services.

TestBox and Storylane features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Realistic Demo Environments

Supported

TestBox generates realistic demo data at scale in a live product environment, mirroring real customer accounts.

Not supported

Storylane does not support generating complex, realistic data at scale for live product environments.
Automated Demo Setup

Supported

TestBox automates complex demo environments and POC setups.

Supported

Storylane automates demo setup, saving sales engineers time and effort.
Visual pipeline

Not supported

TestBox does not support visualizing sales pipelines.

Not supported

Storylane does not support visual pipelines.
Content sharing

Not supported

TestBox does not directly support content sharing.

Supported

Storylane allows sharing demos via links, embeds, email and social media.
Salesloft Integration

Not supported

TestBox does not integrate with Salesloft.

Not supported

Storylane does not list Salesloft integration on their website.
Content library

Not supported

TestBox is for creating demo environments, not content management.

Not supported

Storylane offers a Demo Hub for organizing demos, but not a general content library.

Qualities

Value and Pricing Transparency

+1

Strongly positive sentiment

+0.49

Rather positive sentiment
Customer Service

+0.9

Strongly positive sentiment

+0.94

Strongly positive sentiment
Ease of Use

+0.87

Strongly positive sentiment

+0.99

Strongly positive sentiment
Reliability and Performance

+0.11

Neutral sentiment

+0.61

Rather positive sentiment
Ease of Implementation

+1

Strongly positive sentiment

+0.92

Strongly positive sentiment
Scalability

+1

Strongly positive sentiment

+0.6

Rather positive sentiment

TestBox and Storylane Pricing

TestBox offers three pricing tiers: Startup, Growth, and Enterprise. The Startup plan is priced at $44,750 for 15 users, while the Growth plan starts at $59,500 for 15 users. The Enterprise plan requires contacting sales for a custom quote. Additional users are available for $1,200 per year. Implementation fees vary based on the chosen package.

Plans

User sentiment

Strongly positive

See full Pricing page

Storylane offers a Free Plan and three paid plans: Starter, Growth, and Premium. The Enterprise Plan's pricing is available upon request. All plans include features like guided demos, integrations, and analytics. Paid plans offer enhanced features such as custom branding, dedicated support, and advanced security.

Plans

User sentiment

Rather positive

+0.49

See full Pricing page

TestBox and Storylane review insights

474 reviews analysed from

Users love

Provides realistic, interactive demo environments with real-time data.
Streamlines the demo process, accelerating sales cycles.
Easy to use and intuitive interface.
Excellent customer support, responsive to questions and issues.

Exceptional customer support, highly responsive and helpful.
Easy to use interface for creating interactive demos.
Chrome extension simplifies demo creation and screen capture.
Effective for showcasing product features and driving engagement.

Users dislike

Occasional login issues with Google profile.
Limited editing capabilities within the test environment. Sandbox resets nightly, overwriting changes.
Some features/functionality and reporting not yet available.
URL is not white-labeled.

Cancellation process is cumbersome and lacks transparency.
Zooming feature lacks area adjustment.
Chart creation could be simplified.
Limited integrations beyond Zapier.

TestBox and Storylane Ratings

G2

4.8/5

(95)

G2

4.8/5

(390)

Company health

Employee growth

68% increase in the last year

59% increase in the last year

Web traffic

30% decrease in the last quarter

7% decrease in the last quarter

Financing

February 2022 - $13M

November 2021 - $2M

How do TestBox's AI-powered data features compare to Storylane's demo creation tools?

TestBox leverages AI to automatically populate demos with realistic data, reducing setup time and allowing for personalized, data-rich demos in live product environments. Storylane, on the other hand, focuses on providing no-code tools for easy demo creation, including screen capture, interactive elements, and customizable guided tours, but doesn't explicitly mention AI-powered data features. Essentially, TestBox emphasizes automated data population for realistic demos, while Storylane prioritizes ease of creation and customization.

Which product best integrates with existing sales and marketing platforms?

Storylane offers integrations through Zapier, while TestBox doesn't list specific integrations. Therefore, Storylane likely offers better integration with existing sales and marketing platforms, especially given its focus on marketing and sales teams and the ability to embed demos on websites and share via various channels.

What are the advantages of TestBox?

TestBox uses AI to automatically populate demos with relevant data, eliminating setup time for sales teams. It also offers a safe "sandbox" environment for potential customers to explore the software, leading to a more engaging and efficient sales process.

What are the disadvantages of TestBox?

TestBox has limited scalability for smaller companies and lacks pricing transparency, especially for enterprise-level plans. Users have not highlighted specific dislikes, but the limited number of reviews compared to competitors may suggest a smaller user base and potentially fewer discovered issues. Finally, the much higher starting price point compared to competitors like Storylane may be a significant barrier for budget-conscious businesses.

Is TestBox cheaper than Storylane?

No, TestBox is not cheaper than Storylane. TestBox's cheapest plan starts at $44,750 annually, while Storylane offers a free plan and paid plans starting at $480 annually. Therefore, Storylane offers a significantly more affordable entry point.

Alternatives to TestBox and Storylane

Consensus

Consensus is a software platform designed to help businesses automate and improve their sales demos. It allows you to create interactive product demos that potential customers can access on demand. This lets your sales team focus on closing deals rather than giving repetitive presentations. Consensus also provides data on how viewers interact with the demos, giving you insights into their level of interest and helping you tailor your sales approach. It integrates with other sales and marketing tools to streamline your workflow.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Regie.ai

Regie.ai is an AI-powered sales automation tool that helps businesses improve their prospecting efforts. It uses artificial intelligence to generate personalized emails and content for sales outreach, prioritizing leads based on engagement and automating follow-ups. Regie.ai integrates with existing sales technology stacks and aims to increase efficiency and effectiveness by allowing sales teams to focus on high-intent leads and reduce time spent on manual tasks like writing emails and researching prospects.

Guideflow

Guideflow is a software platform that lets you easily create interactive product demos and guides. Capture your screen actions, customize the look and feel, and share it with anyone via links or embed it directly into your website or help articles. Track how viewers engage with your demo to understand their interests and optimize for better engagement. Guideflow integrates with popular CRMs, marketing automation tools, and customer support solutions.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Fable

Fable is a software tool designed for sales and marketing teams to easily create interactive product demos. It allows you to capture your software's functionality, customize the demo with company branding, and then easily share it with potential customers through various channels. Fable tracks how people interact with these demos, giving you insights into their level of interest. It's used by companies of all sizes to improve sales presentations, onboard new customers more effectively, and reduce the need for time-consuming product demos.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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